Osteobizness

Osteopathy changes people's lives. In today’s episode of the Osteobizness podcast discover how to grow your practice, connect with your community and engage your patients as experienced Osteopath and international practice owner Jody Jakob joins the show to share his wealth of knowledge from treating over 40,000 patients. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• When you first launch a practice it’s only your friends that come for treatment but if you work at it and market yourself and the service you provide, people will start to come.
• Connecting your clinic to the local community is essential to building your network and growing your patient numbers. Often people don’t know who to go to but if you’re a pillar in your community it will become the go-to practice for patients to find a solution for their pain.
• Osteopathy will continue to develop and have a larger part to play with the whole body with treatment for the heart and head. Osteopathy is more than what you can do with your hands, it’s also about what you say and how you interact with them to find the key to solving their problem.

BEST MOMENTS

• “I wanted to be an Osteopath because I wanted to help people”
• “I opened the first Osteopathic clinic in Cascais and both the Portuguese and British started to come”
• “Do what you love and talk to people about your work because you are changing peoples lives”
• “We don’t cure people, we help to make people better and patient engagement is the key”
• “Osteopaths help patients on lots of different levels”

VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com

CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Born and raised in New York City, Jody Jakob finished university in the United States and went to London, U.K. to study at the British School of Osteopathy. For 12 years Jody worked at a prestigious medical clinic in Cascais, before setting up "Saúde Integral". More than 40.000 patients treated over the years make an impressive curriculum of experience and success. 

After moving to Portugal Jody immediately set up practice at the Estoril Sol Hotel, and started to attend patients. Over the past 10 tears, Jody has tutored and mentored many young Osteopathy students and lectured and promoted workshops for both Osteopaths and other health care providers.

Do you feel overwhelmed and underpaid? Tune in to another episode of the Osteobizness podcast as Gilly explores how introducing systems into your practice can help to grow your practice, increase your income and free up your time.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Often Osteopaths experience overwhelm because delegating a task takes longer than completing it yourself and as a result, you’re unable to grow, unaware of how to introduce systems and left with challenges and time constraints. 
  
  

• In growing your practice there are lots to learn. How to figure out if you’re targeting the right patients, how to master marketing, how to find a balance between work and your personal life. Even though your income may grow so do your problems. 

• Systemic issues cause overwhelm, prevent growth and leave you feeling despondent. But it doesn't have to be this way because your practice can be flexible and new systems and operations can be installed to instantly provide your patients with a better service and free up your time. 

• To grow your practice you need to increase results without exerting more time and effort and with improved systems, you will see a significant increase in output. 

BEST MOMENTS
“You're smart, you're very good at what you do but if we're honest, you're also overwhelmed.”

“It's lonely sometimes trying to do everything by yourself.”

“You've invested much time, energy, and money to get you to where you are now. Now is not the time to give up. Especially if you understand that the problems in your practice are fixable.”

VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com

CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

In today’s episode, Gilly is in conversation with a pillar of the Osteopathic community, Tim Allardyce. Learn how to adopt an entrepreneurial mindset to grow your clinic, discover how to adapt and overcome challenges and bottlenecks and find out why prescribing your patients with exercises helps to empower them with active recovery. Find out how this exercise app can even boost your marketing. 

Get a 3 month trial with Rehab My Patient here:

https://www.rehabmypatient.com/register/osteobiz

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• When you run your own clinic you have the expressive freedom and creation to do amazing things. You’re able to choose your own path and to be completely adaptable to problems that arise on a daily basis.

• Most people misunderstand the perception of stress. Stress is a situation you cannot control whereas it’s likely you’re just facing a challenge that you can overcome. The bigger your practice grows the more challenges you will face and situations you will need to adapt to.

• Osteopaths need to move more into prescribing exercises because it's an evidence-based science that helps to empower people and the patient is actually involved in their active recovery.

• So many Osteopaths have bottlenecks, they're spreading themselves too thin in their business and they're struggling to see results. Systems, operations and the accountability of joining a community can help to motivate Osteopaths to grow their businesses and solve their problems.

BEST MOMENTS

“The entrepreneurial brain is always looking for solutions in every aspect of life.”

“For small businesses, it’s very hard to have a set plan and strategy because there are lots of things that cannot be planned for. You’ve got to be smart and adaptable.”

“Due to the pandemic it's a constant adaption to the ever-changing situation we're currently in.”

“Stress is when you have no control of the situation you just have to try and adapt to it.”

“It’s time that osteopathy started to be a bit more profitable.”

“Every time we treat someone, that promotes osteopathy and we encourage the public to try it.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient c

Join an insightful and educational discussion about all things Osteopathy with Gilly Woodhouse and Steven Bruce, which recently aired live on the Academy Of Physical Medicine's show.

Discover the best opportunities for growth, how to increase patient numbers efficiently and effectively and why it’s essential to work on your business and not just in it.  

If you're not a member of the Academy Physical Medicine, you are seriously missing out on high quality CPD and lots more. You can even have them log and monitor your 3 year CPD cycle and remind you what else you need to do to complete it properly - sounds like one of the best time-saving services you'll ever sign up for!

https://www.academyofphysicalmedicine.co.uk/membership-options/

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• What’s the best opportunity for growth? Smaller clinics are able to keep their costs low and grow steadily as it’s a much smaller operation but bigger practices can grow rapidly if they have the right systems in place and make every room earn its money. When you grow a practice you’re able to work on your business and not just in it. 

• You have to make it easy for patients to find you and solve their pain. Digital online booking systems allow your practice to remain patient-centric whilst increasing efficiency. Everyone is time poor so you need to make the customer journey as quick, easy, simple and effective is essential to growing and scaling your clinic. 

• Marketing your clinic's services is key to growth and by utilising social media you are magnifying the effects of positive word of mouth referrals and building your brand awareness at the same time.

BEST MOMENTS
“There’s high demand for osteopathy and manual therapy because people can't get help from the NHS.”

“You shouldn't always be working in the business you need to set aside time to work on the business otherwise you’ll never grow sufficiently” 

“When you grow your clinic to a certain level you need to outsource the £10 tasks that can be time-consuming” 

“Take a step back and take a helicopter view of your business, rather than looking at it from ground level” 

“The quickest way to reach your new patients is on social media.”

“Clinic reviews and testimonials are so important to build confidence in your potential patient.”

VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from

Gilly is joined by Osteobiz Mastermind mentor, clinic owner and recipient of the principal of the year award, James Ruddick. They discuss how to build the key foundations for a profitable clinic to scale. Learn the business side of a successful practice and why creating an efficient clinic with the right team and processes are able to grow into large businesses.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Practitioners need to be experts in what they do and provide a world-class services. This foundation needs to be set before Osteopaths can focus on the business side of things and grow their teams. 
  
  
• Often a principle of a practice is getting caught up in the daily grind of trying to firefight and keep on top of everything without thinking about what you really should be doing.  Being a small business owner is 24/7 and you never really get away from it. But it is very fulfilling.
  
  
• The key foundations for a practice are really important if you’re to grow from a small to medium to large business. You need to run an efficient operation, have processes in place to onboard new staff, understand how to engage and educate your target audience whilst also asking for feedback from clients in order for you to grow. 
  
  
• To grow, you go from foundations to building on top of them to building a team and to creating a community. As a result you create leverage and your practice is more efficient with staff members that know their jobs and a team that will allow you to work on your business and not stuck firefighting. 
  
  
• In order to provide the best service you need your practice to generate cashflow and in order to do that, you have to have a business hat on rather than an Osteopath's hat on.
  
  
• Unfortunately there are lots of very good practices and principals who are working really hard but not getting the gains that they need to grow. To make the business flourish you have to direct all of your energy into mapping out and understanding what you’re currently doing and how you can improve on the areas of your business that will bring you more clients. 

BEST MOMENTS
“As an Osteopath it’s a privilege to be helping solve peoples' pain and that’s quite commonly forgotten”

“You start to put your foot down on the accelerator when you move to online booking.”

“If you’re spending more on your business to improve and optimise the service you need to be charging more.”

“We're currently experiencing a lot of cancellations for many practices because people are a bit nervous about COVID”

“If there's a dip in business, it's not the end and It doesn't sound the death of your practice”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation
www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesse

Successful Osteopath, practice owner and Osteobiz Coach Jos Drew joins the show to discuss her thriving practice, her top tips to achieving your business goals and shares some essential insights into her journey from setting up clinics around the world.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• When you think of selling something to somebody you need to have the mindset that you’re actually aiming to inform and educate them to make the right decision. So growing your practice is about encouraging patients to book in and you’re just showing them how to do it so they know when it comes to the time that they may require treatment.
• Cliniko can help you set business goals on a daily basis, monitor them and help you track how many patients you saw this week vs last week, future bookings and determine your income and outgoings.
• Osteopathy is working out the puzzle behind their story and finding solutions with tailored treatment. The goal is to remove those roadblocks and restrictions to what has created the symptoms.
• What's your best business tip? Online bookings. Simply put, online bookings can turn everything around and give you the systems and automation to be able to take bookings 24/7 whilst freeing up your time to work with your patients.
• What would you say is your greatest achievement? Believing in my instinct about osteopathy, opening a practice and the doors to new adventures.

BEST MOMENTS
“CliniKo can help you streamline, systemise ands automate your practice”

“You dragged me kicking and screaming into my best life”

“I kept my goals really small so when your surpass them it boosts your confidence”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Let's talk about the Osteopaths' blueprint to success. Join Gilly as she shares with you the five steps to running a successful practice. Discover how to manage effectively, which business model can bring you the most success and why having the right mindset is fundamental to delivering excellent service.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Mindset is crucial for the successful running of practice operations and for delivering excellent service and follow-up for patients. A strong mindset delivers well-thought-out decisions rather and positive and proactive reactions to problems.
• Managing and having clarity of thought and understanding of your goals makes managing your team much easier. When everyone is on board with the business development plan, it makes it easier to achieve those goals.
• There are many business models that you can deploy to create a successful and profitable practice but it’s about getting the balance right between outgoings and income.
• Marketing is the oil, which keeps the clinic engine busy, productive and working. You need to continuously educate and inform your community about what you do and why it’s beneficial.  
• Mixing up money and self-worth brings us full circle to mindset. Knowing what we're worth means that we avoid being busy, knackered, and broke. So it’s important to set your fees that represent your worth as well as having a contingency fund as a cash cushion. 

BEST MOMENTS
“Running a business means that the buck stops with you and that can be challenging at times.”

“A positive attitude is vital to motivating your team”

“Marketing is there for the lifeblood of your practice.”

VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com

CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Are you running a faulty business model? Join Gilly on this episode of the Osteobiz podcast as she discusses what it takes to grow a struggling practice and overcome the dreaded log jam. Discover what systems and marketing you need to put in place to succeed and how Gilly and the Osteobiz team can help attract more customers to your clinic.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Inefficient practices are mostly due to operating a faulty business model. Often clinics get in a log jam because they haven’t invested in expert assistance to improve the skills and operations of their business and this can lead to slow growth in customers.
• Clinics struggle to grow because there is little or no robust consistent marketing happening, and despondency with the local community has begun. This is an example of a hole in your business model that needs to be fixed.
• To turn a practice around you need to have a plan of action and the ability to solve the problems, put better systems in place and boost the team to get them working in a way that's good for the business.

BEST MOMENTS
“Just like everything in life business moves and ebbs and flows constantly”

“For many practices, the events of the past two years have created an increased demand for osteopath services.”

“Many people are now cash rich and time poor.”

“I don't strive for perfection because therein lies madness, but I do constantly strive to improve my own the way my own business runs”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Marketing is subtle and aims to educate but you need to do it in a way that speaks to your potential patients in the right way. Join Gilly as she dives into the fundamentals of marketing, why it’s essential to create engaging content, how you can empathise with your patients and what meeting them where they are really means.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Sales talks about the benefits of a product or service and why you should buy it but marketing is different. It's more subtle and aims to educate and inform your potential patients.
• What does then meet them where they are really mean? It means really understanding what their pain level and current experience is. Talking to potential patients in their language and interacting with them where they hang out.
• To market to potential patients you can create content that highlights their frustrations, you can illustrate with stories of typical patients who have been there before and shine a light on their problem. Empathise with them about how it's making them feel and what these issues are stopping them from doing.
• Target your marketing light at one sector of the community at a time. Find your perfect patients so you know who you’re talking to and what you’re talking to them about.

BEST MOMENTS
"I used to think that sales and marketing was the same thing. But there’s a difference between selling things and marketing things."

“Illustrate and use testimonials from similar patients and tell their stories.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

In this episode of Osteobizness, the roles are reversed as we get to hear Gilly be interviewed by Tracy Cartland-Ward of the Sweat Grit & Hustle Podcast!, 

Join the discussion on how to balance business and family life, and how you can overcome adversity to start again and make something better. Do you think you can sweat, grit, and hustle your way into finding the right gaps in the market?

KEY TAKEAWAYS 

• Gilly’s first solo business was making ready meals for parents at her children’s international school in Athens. She saw that a lot of the parents weren’t home cooks and knew there was a demand that she could fill.
• After finding out her son had to have a heart transplant, Gilly had to drop her business abroad and return to the UK. Through her son's treatment she started taking him to an osteopath who’s work really helped him.
• You don’t know what’s going to happen tomorrow. Your business could end because of some completely unforeseen circumstance. When that happens you have to put your head down and do what you need to do. There will be more business opportunities in the future.
• Gilly then saw another gap in the market as she found out that the osteopaths she was working with had no idea about marketing and were finding it hard to get new clients in the door.
• In the health and wellness industry the point is to make your client better, and when they’re better they won’t need your services anymore. So the marketing side is incredibly important to the sustainability of that business.

BEST MOMENTS

‘I thought I could just jump back on the tube and go to work’

‘People would be buying jewellery off my body basically’ 

‘You could see it as being stuck on the bus, or you could see it as a private chauffeur’

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media