Osteobizness

Learn how to save yourself from burnout with recession-proof tip number seven. In this episode, Gilly helps you overcome the chaos and create a practice with systems and efficiencies that will have you seeing more patients and spending less time on admin.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Don't burn out and try to manage every single tiny detail of your business because working all of the extra hours to try and control your business will ruin your family time and result in you working a lot of evenings and weekends.

• You've got to put efficiencies in place in your practice and systems and processes so that you’re not spending all of your time on your phone dealing with patients. 

• Allow patients to book their own appointments using an automated system.

• No one else can deliver the service you can deliver to your patients, someone else can do the admin, schedule appointments and post on social media. The time you save will keep you away from being overcome with burnout.

BEST MOMENTS 

“Only you can deliver your treatments, someone else can do your admin.”

“Maybe it's time to get a virtual assistant.” 

“Look for a good accountant to help you save money, if you do it yourself you’ll be exhausted.”

“When you start falling out of love with what you do, that's a red flag.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Recession-proof tip six, get professional help.

In this episode, Gilly helps you understand the value of investing in yourself and your business, seeking help to increase your patient numbers and ensure your business is as robust as possible.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• In tough times you need to ensure that your business is as robust as possible. Investing in business coaching can take your clinic to new heights and strengthen your systems and processes.

• Consider finding an accountant to check your finances and ensure your clinic is financially efficient. A smart accountant can improve how your clinic operates and identify areas that can be optimised.

• Don’t sell yourself cheap, set your prices in a way that will attract suitable patients, that appreciate the level of skill and experience you have. A fair investment is returned by the knowledge and excellent service you provide.

BEST MOMENTS

“A robust business will sail happily through tough times.”

“Invest in getting help, investing in your business is a sign of strength.”

“I've invested eye-watering amounts in business coaching to help me shift up through the gears and continually grow my business, team and abilities.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrates how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

You can still grow during a recession, but you need to tighten up your finances. Join Gilly for recession-proof tip number five as she explains how you can audit your finances and remove and non-essential costs that aren’t adding new patients and more revenue to your business.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• When in a recession we need to audit our finances and only keep what is essential to keep our business growing. For example, marketing costs are vital as it keeps you front of mind in your community and drives patients to your clinic.

• Tighten up your finances and be circumspect about what you invest your money in. Be careful you’re not spending all of your income on learning, courses and education because whilst important you need to focus your finances on what is going to grow your business today.

• If you’re spending money on enhancing your skills which will lead to more patients and a service that your competitors don’t offer then it’s a worthwhile investment.

BEST MOMENTS

“Tighten up your finances and go through everything on your bank statement.”

“Please don't spend all of your money on stuff that isn't vital for right now. Just be a little bit cautious.”

“Look at everything and get rid of anything that isn't vital to running or growing your clinic at the moment.

“You can still grow during a recession.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Recession-proof tip number four, improve your service. Join Gilly as she explains how to change your operation to give your patient the very best possible outcome for their pain. Discover how to analyse your patients' journey, improve the value you give them and offer gold standard service.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Analyse your patient journey and identify where you can improve your service and enhance their experience. This could be focusing on follow up appointments, providing them with a treatment plan or simply educating them on how to avoid.

• Aim to offer the absolute gold standard service to your patients. Take money out of the equation and look at the value you’re offing them. The patient won’t care about money if they get the very best outcome.

• Focus on the outcome and tweak the way that you operate to give an even better service because if things are tough out there, those that don't give great service are the ones that are in trouble.

BEST MOMENTS

“You're already giving a great service, but I would urge you to look at the patient journey.”

“Have you given your patient the best possible outcome for their pain?”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

In episode three of a brand new mini-series detailing how to recession-proof your practice, Gilly dives into the importance of marketing. How to educate and inform your community, why marketing is vital to sustaining your income and when times are tough, marketing is the strategy you can use to keep your doors open.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• In a recession, the first thing a lot of companies do is axe their marketing department but you should never cut off the people that bring in new business. Never stop promoting your brand, your services and what you do to help people.

• Companies that cease marketing activity during a recession are the ones that will fail.

• During a recession, your marketing activity needs to educate and inform the people in your community about what you do and how you can help them. Marketing will keep your income consistent during tough economic times.

• Clinics cannot solely rely on word of mouth because it is very difficult to grow and you do not have any control over when it stops. Focusing on marketing and education will help to generate a pipeline of patients for your practice.

BEST MOMENTS

“In large companies, you can get lost as a cog in a wheel without making any real difference.”

“Getting rid of the marketing department in a recession is the worst thing that you can do.”

“Marketing is the lifeblood of your business.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

In episode two of a brand new mini-series detailing how to recession-proof your practice, Gilly explains how auditing your clinic and how it operates can help you understand where to improve systems, processes and become more efficient.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Do an audit of how your clinic actually operates, how efficient your systems are and how streamlined your processes are to understand how seamless the journey is for a brand new patient. 

• Being more efficient saves you time and it provides your patients with a better service. And when you’re achieving that, you’re winning.

• If you’re able to audit your clinic and streamline your systems and processes, you will free up more time to see patients and that will bring in more profit.

BEST MOMENTS 

“Look at how everything actually operates within your practice and look for efficiencies.”

“I'm not the most organized person in the world. But I love efficiencies”

“Note down how everything runs in your practice and what happens if certain situations arise.”

“Look at your entire operation and see where the gaps are, where the inefficiencies are, and then start working towards tidying and tightening up your operation.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Welcome to a brand new series focusing on recession-proofing your business. Join Gilly as she dives into all of the talk around an economic downturn and how you can change your mindset from negative to positive and why there’s actually a lot of opportunity for your practice in a recession.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• What you’re thinking and feeling about your business is so important because if you’re in a state of panic, worry or anxiety, it’s going to filter through, into everything else you do.

• Sometimes a recession that is so often viewed negatively could be a huge opportunity. It could be the best thing to happen to your business.

• Recessions come and go and as an economy, we go through boom or bust periods but it’s all cyclical and continuously changing. We might think we're in one static period at a time but we never are.

• If you change your mindset and always aim to look for opportunities, you will start to operate your business differently and evolve how you serve your community, earn money and add value to your patients.

BEST MOMENTS

“We are always in a state of flux and things are either moving towards a recession or out of a recession.”

“There will always be people who do well because their eyes are open to opportunities.”

“We need to work on ourselves, give ourselves space and catch ourselves when we’re thinking negatively.”

“Often all of the worry and anxiety is pointless because in the end, nothing really bad could happen in the future.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Gilly is joined by an experienced chiropractor and founder of The Academy of Chiropractic Nutrition, Simon Billings. They discuss easy nutritional wins with patients who aren't responding to treatment, How the body stops functioning because of missing nutrients and typical deficiencies and how to fix them.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• A neuro mechanical intervention and focus on nutritional benefits of health can have a huge success with patients that never quite heal their pain or restore to full function.

• Implementing nutritional advice into your practice can help to serve patients that may have inflammation and hypersensitive nerved in the brain. Neuromechanical nutrition can help them understand why they are not healing or responding, why they're tired and might be depressed.

• If you can utilise neuromechanical nutrition correctly, you can win the game of inflammation and the pain of your patient will come down, the mood and their energy will improve as you break their vicious cycle of pain and improve their lifestyle. It’s about getting to the root cause of issues and doing enough so that your treatment works.

BEST MOMENTS

“I average about 15 minutes of nutritionist treatment in a 30-minute appointment.”

“How do we implement new nutrition into our practices and spot patients early enough that may have ongoing inflammation.”

“Neuromechanical nutrition can link to biopsy and the psychosocial model.”

“There's a root cause of all of your patient's issues and rather than treating them separately they need to be addressed together.”

VALUABLE RESOURCES
Sign up on front page of chiro nutrition and get a free Vit D chart with dosing and symptoms plus a free Vit D video plus a newsletter every Friday at 5pm and access to the course when it's relaunched later this year: https://www.academyofchiropracticnutrition.com/

Simon's own supplements which you can sell on to patients via an affiliate link: https://inhealthsupplements.co.uk/

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Simon Billings is an experienced Chiropractor who also practices nutrition and functional medicine and set up The Academy of Chiropractic Nutrition which specialises in neuromechanical nutrition.

In an exciting new episode of The Osteobizness podcast, Gilly shares a recording of her keynote speech, courtesy of the Midlands Osteopathic Society. Learn how to thrive in uncertain times and why the mindset, market, manage and money model can help you achieve your goals.

If you'd like Gilly to come and speak virtually (or maybe in person!) at your Regional Society, please get in touch via email: [email protected]

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Preparation is the key to success and in the midst of chaos, there is always an opportunity. In uncertain times we need to stay positive, keep going and have unshakeable confidence in ourselves, the service we provide and the business we’re growing.

• Too often Osteopaths will rely solely on word-of-mouth referrals to generate business and have no systems of data management in place to embrace technology, marketing and systemisation that will take your clinic to the next level.

• Take consistent action to make sure that you achieve your goals. Plan to be an effective business owner in times of uncertainty with a robust organisational structure that can cope when changes happen.

• Follow the mindset, market, manage and money model to success. With the right mindset, you can achieve anything and if you don’t have the right attitude towards running your business it can affect your market.

• A robust marketing strategy, which consistently brings a flow of new patients is the lifeblood of your clinic and you must focus on creating improved operations and systems so that you save time by working smarter, not harder.

• Increased patient numbers and a more efficient clinic will result in more money, less waste and more cash flow with a better fee structure that maximizes your profits as you scale.

BEST MOMENTS
“We've been living in very unreal times during the last two years.”

“By surviving through the pandemic you’ve demonstrated resilience and have continued to help your community with your services.”

“Review your service, systems and situation regularly to assess the choices you might have to grow your client.” 

“There is a massive demand for osteopathy at the moment as people can’t get in to see GP’s.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

Don’t end up whackamoling your way through the week. In today’s episode, Gilly shares the signs of ‘whackamoling’ and how you can overcome it. Discover how to spot signs of burnout and exhaustion, why you need to get organised and systemised and how you too can increase your profits, build your team and grow your practice. 

Special Offer: During June you can join the Osteobiz Mastermind program to Recession Proof your clinic in just 90 days!

For more information about this, message Gilly via social media or by email: [email protected]

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• You can't grow and scale your business whilst you're busy whackamoling all day, it's exhausting and it’s not healthy because it can often lead to burnout. 

• Rather than running every aspect of your business yourself, you need to introduce processes and systems that can help to get your business organised so that you can spend your time seeing clients, not firefighting. 

• Invest in your business to make your processes more efficient. This is the only way in which you can scale your practice, see more patients and grow your team.

• Don’t get caught whackamoling, working crazy hours and constantly dealing with problems with very little profit to show for it. An organised practice will run smoothly, and efficiently with a great patient journey and you’ll end up with more profit.

BEST MOMENTS
“Whackamolling in your business is exhausting.”

“We are helping more clinics than ever before all across the world and it's fantastic, but we hit a ceiling.”

“You cannot grow the business without starting to get much more systemised and organised and have everything as streamlined as it possible.”

“Don’t end up whackamoling your way through the week.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media