OT Yourself to Freedom

Think the occupational therapy market is too crowded? Think again. In this episode of OT Yourself to Freedom, Beki Eakins unpicks why so many occupational therapists believe their niche is saturated, and why that belief is usually a trick of the algorithm rather than a fact about the market.

If you are an OT building a private practice, launching a coaching programme, or trying to work out how to market your services without sounding like everyone else, this one is for you.

We cover:

Why your social media feed is a filter bubble, not a census, and how it distorts your view of competition in the OT business space. Beki draws on Eli Pariser's work on filter bubbles to explain why "everyone is already doing this" is almost always your own algorithm reflecting your interests back at you.

The story of the ninety-year-old woman in Austria, and what it taught Beki about clinical bias, warped sampling, and the assumptions quietly running your business decisions. Ninety-six per cent of older people in the UK live in their own communities, not in care homes, yet hospital-based OTs almost never see them.

How to define your uniqueness properly. Not a new logo, not a colour palette, but the deep alignment work that makes an OT brand magnetic. Purpose, childhood patterns, money stories, and Human Design, and how those threads get woven into your offer creation and marketing.

Why professional-sounding copy repels clients, and how to write like a human being while staying compliant as a registered OT. Real before and after examples of occupational therapy marketing copy, plus a book recommendation from copywriter Mish Slade.

Why tying your business to a deeper mission changes everything, and why occupational therapists are, at heart, hope givers. Featuring the neuroscience of emotional decision-making from Antonio Damasio and Gerald Zaltman, and Charles Snyder's hope theory.

If you have been holding back because the market feels full, this episode will show you the gap you are standing in without realising it.

Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online business

Free Resource: Download Beki’s free overnight mindset meditation for free to help you build confidence, overcome money mindset challenges, and develop self-belief.

Download here: https://www.bekieakins.com/overnight-subscribe 

The OT Freedom Formula was a powerful session created to help OTs build more freedom, income and balance - without burnout. 

Watch it here: https://www.bekieakins.com/Formula-event-Recording-lp  

Join OT Yourself To Freedom Membership : https://www.bekieakins.com/membership 

Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell  offers, market effectively, and align your work with your purpose.

Book an Inspiration Call : https://otfreedom.bekieakins.com/widget/booking/bqsc3yEhKnzDh3cPz0PZ 

Timestamps

Beki Eakins is a business mindset and lifestyle coach for occupational therapists. After leaving traditional OT practice, she has helped hundreds of OTs worldwide design aligned online businesses that support freedom, income, and purpose, without burning out.

What does it really take to build an online Occupational Therapy business?

In this special repost from The OT Lifestyle Movement Podcast, host Rhiannon Crispe interviews Beki Eakins about the journey from NHS Occupational Therapist to building a successful freedom-based online business that now supports OTs around the world.

This isn't just another conversation about starting a business. It's the honest story behind burnout, rebuilding confidence, taking risks, and discovering that Occupational Therapists already have everything they need to create transformational online offers.

Beki shares how she left a career she once loved, navigated one of the hardest periods of her life, and eventually created a six-figure online business working around 12 hours per week.

Whether you're an OT feeling burnt out, considering private practice, or wondering if your expertise could become an online programme, coaching business or digital offer, this episode provides practical insights alongside the mindset shifts required to build something that truly aligns with your life.

Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online business

Free Resource: Download Beki’s free overnight mindset meditation for free to help you build confidence, overcome money mindset challenges, and develop self-belief.

Download here: https://www.bekieakins.com/overnight-subscribe 

The OT Freedom Formula was a powerful session created to help OTs build more freedom, income and balance - without burnout. 

Watch it here: https://www.bekieakins.com/Formula-event-Recording-lp  

Join OT Yourself To Freedom Membership : https://www.bekieakins.com/membership 

Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell  offers, market effectively, and align your work with your purpose.

Book an Inspiration Call : https://otfreedom.bekieakins.com/widget/booking/bqsc3yEhKnzDh3cPz0PZ 

Beki Eakins is a business mindset and lifestyle coach for occupational therapists. After leaving traditional OT practice, she has helped hundreds of OTs worldwide design aligned online businesses that support freedom, income, and purpose, without burning out.

What if the thing you've been trying to hide is actually the reason people will choose to work with you?

In this episode of OT Yourself to Freedom, Beki Eakins explores why your personal story is one of the most valuable assets you'll ever have when building an online Occupational Therapy business.

Many Occupational Therapists believe they need another qualification, a better business idea or years more experience before they're ready to build an online brand. In reality, the people who create the deepest trust and strongest businesses are often those who are willing to share their journey honestly.

Whether you've experienced burnout, changed career direction, overcome personal challenges or discovered a new way of practising Occupational Therapy, your lived experience shapes the value you bring to the people you serve.

In this episode, Beki explains why your story creates connection, builds credibility and becomes the foundation of a business that nobody else can replicate.

If you're an Occupational Therapist who wants to build an online business, attract the right clients and create content that genuinely connects, this episode will help you see your own journey in a completely different light.

Your qualifications may open the door.

But your story is what people remember.

Subscribe to OT Yourself to Freedom for weekly episodes helping Occupational Therapists build profitable online businesses, create more freedom, and make a bigger impact using the expertise they already have.

Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online business

Free Resource: Download Beki’s free overnight mindset meditation for free to help you build confidence, overcome money mindset challenges, and develop self-belief.

Download here: https://www.bekieakins.com/overnight-subscribe 

The OT Freedom Formula was a powerful session created to help OTs build more freedom, income and balance - without burnout. 

Watch it here: https://www.bekieakins.com/Formula-event-Recording-lp  

Join OT Yourself To Freedom Membership : https://www.bekieakins.com/membership 

Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell  offers, market effectively, and align your work with your purpose.

Book an Inspiration Call : https://otfreedom.bekieakins.com/widget/booking/bqsc3yEhKnzDh3cPz0PZ 

Beki Eakins is a business mindset and lifestyle coach for occupational therapists. After leaving traditional OT practice, she has helped hundreds of OTs worldwide design aligned online businesses that support freedom, income, and purpose, without burning out.

Why do some Occupational Therapists build successful businesses while others give up before they ever gain momentum?

In this episode of OT Yourself to Freedom, Beki Eakins explores one of the biggest misconceptions about building an online Occupational Therapy business. It's not a lack of talent, qualifications or even money that stops most OTs. It's underestimating the energy required to create something completely new.

If you've ever wondered why starting a business feels overwhelming, why your confidence disappears the moment you step outside clinical work, or why so many Occupational Therapists quit before seeing results, this episode is for you.

Beki shares her own journey of building an online business from scratch, including the creative ways she funded her first coaching investment when she didn't have the money sitting in her bank account. Rather than waiting for the perfect circumstances, she chose resourcefulness over excuses, a decision that completely changed the trajectory of her life and career.

This episode is a reminder that every successful entrepreneur started as a beginner. Building an online Occupational Therapy business isn't difficult because you're incapable. It's difficult because you're learning an entirely new profession alongside the one you've already mastered.

If you're an Occupational Therapist feeling burnt out by clinical work, dreaming of creating more freedom, or wanting to build a business around your expertise, this conversation will help you reframe the challenges of the start-up phase and understand why discomfort is often a sign that you're growing.

Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online business

Free Resource: Download Beki’s free overnight mindset meditation for free to help you build confidence, overcome money mindset challenges, and develop self-belief.

Download here: https://www.bekieakins.com/overnight-subscribe 

The OT Freedom Formula was a powerful session created to help OTs build more freedom, income and balance - without burnout. 

Watch it here: https://www.bekieakins.com/Formula-event-Recording-lp  

Join OT Yourself To Freedom Membership : https://www.bekieakins.com/membership 

Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell  offers, market effectively, and align your work with your purpose.

Book an Inspiration Call : https://otfreedom.bekieakins.com/widget/booking/bqsc3yEhKnzDh3cPz0PZ 

Beki Eakins is a business mindset and lifestyle coach for occupational therapists. After leaving traditional OT practice, she has helped hundreds of OTs worldwide design aligned online businesses that support freedom, income, and purpose, without burning out.

What if the very thing making you a brilliant occupational therapist is also stopping your business from growing?

In this episode, I explore one of the hardest lessons I've had to learn as an OT entrepreneur: letting go of control.

Many occupational therapists build businesses that depend entirely on them. Every client, every decision and every problem sits on their shoulders. The result is more pressure, more clinical hours and, ultimately, another version of burnout.

But scaling an occupational therapy business requires a different skill set.

It requires trust.

It requires systems.

And it requires the willingness to stop being the bottleneck.

In this episode, I share the mindset shifts that helped me move from doing everything myself to building a business that creates freedom, impact and sustainability.

If you're an occupational therapist feeling overwhelmed by the demands of private practice, online business or leadership, this conversation is for you.

Because true freedom isn't built by holding everything together.

It's built by creating something that can thrive without you being at the centre of every decision.

Listen now and discover what becomes possible when you stop trying to control everything.

Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online business

Free Resource: Download Beki’s free overnight mindset meditation for free to help you build confidence, overcome money mindset challenges, and develop self-belief.

Download here: https://www.bekieakins.com/overnight-subscribe 

The OT Freedom Formula was a powerful session created to help OTs build more freedom, income and balance - without burnout. 

Watch it here: https://www.bekieakins.com/Formula-event-Recording-lp  

Join OT Yourself To Freedom Membership : https://www.bekieakins.com/membership 

Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell  offers, market effectively, and align your work with your purpose.

Book an Inspiration Call : https://otfreedom.bekieakins.com/widget/booking/bqsc3yEhKnzDh3cPz0PZ 

Beki Eakins is a business mindset and lifestyle coach for occupational therapists. After leaving traditional OT practice, she has helped hundreds of OTs worldwide design aligned online businesses that support freedom, income, and purpose, without burning out.

Are you an occupational therapist whose diary is packed, yet you still feel overwhelmed, exhausted, and financially stuck?

In this episode of OT Yourself to Freedom, Beki Eakins explores one of the most common patterns she sees among occupational therapists, particularly OT business owners and private practice clinicians.

Many OTs believe their biggest challenge is time management, marketing, or finding more clients. But what if the real issue is something deeper?

Beki unpacks the hidden cycle that keeps occupational therapists trapped in endless clinical hours, overdelivering, undercharging, and constantly saying yes to work that no longer aligns with their goals.

You'll discover why boundaries, self-worth, scarcity thinking and people-pleasing often sit at the heart of burnout, and how these patterns prevent OTs from creating the freedom, income and impact they truly want.

Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online business

Free Resource: Download Beki’s free overnight mindset meditation for free to help you build confidence, overcome money mindset challenges, and develop self-belief.

Download here: https://www.bekieakins.com/overnight-subscribe 

The OT Freedom Formula was a powerful session created to help OTs build more freedom, income and balance - without burnout. 

Watch it here: https://www.bekieakins.com/Formula-event-Recording-lp  

Join OT Yourself To Freedom Membership : https://www.bekieakins.com/membership 

Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell  offers, market effectively, and align your work with your purpose.

Book an Inspiration Call : https://otfreedom.bekieakins.com/widget/booking/bqsc3yEhKnzDh3cPz0PZ 

Book an Inspiration Call: Click here

Beki Eakins is a business mindset and lifestyle coach for occupational therapists. After leaving traditional OT practice, she has helped hundreds of OTs worldwide design aligned online businesses that support freedom, income, and purpose, without burning out.

What if the future of occupational therapy doesn't belong to the people who play it safe?

In this thought-provoking episode of the OT Yourself to Freedom Podcast, Beki explores why occupational therapists are uniquely positioned to create change, challenge outdated systems, and build innovative careers that align with their values.

Across the UK, Australia, Canada, the USA and beyond, OTs are facing increasing pressure from healthcare systems that often undervalue their expertise. Yet at the same time, there has never been a greater opportunity for occupational therapists to create impact, build online businesses, develop innovative services, and reach the people who need them most.

This episode is a call for OTs to stop waiting for permission and start embracing the ideas, passions and frustrations that could become the catalyst for meaningful change.

If you've ever felt like there's more you could do with your occupational therapy skills, this conversation will challenge the way you think about your future.

Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online business

Free Resource: Download Beki’s free overnight mindset meditation for free to help you build confidence, overcome money mindset challenges, and develop self-belief.

Download here: https://www.bekieakins.com/overnight-subscribe 

The OT Freedom Formula was a powerful session created to help OTs build more freedom, income and balance - without burnout. 

Watch it here: https://www.bekieakins.com/Formula-event-Recording-lp  

Join OT Yourself To Freedom Membership : https://www.bekieakins.com/membership 

Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell  offers, market effectively, and align your work with your purpose.

Book an Inspiration Call : https://otfreedom.bekieakins.com/widget/booking/bqsc3yEhKnzDh3cPz0PZ 

Beki Eakins is a business mindset and lifestyle coach for occupational therapists. After leaving traditional OT practice, she has helped hundreds of OTs worldwide design aligned online businesses that support freedom, income, and purpose, without burning out.

What happens when Occupational Therapy no longer feels aligned with the life you want to live?

In this inspiring episode of the OT Yourself to Freedom Podcast, Beki Eakins sits down with Occupational Therapist and entrepreneur Mel Homan, founder of Premium Sensory, to discuss her journey from OT burnout to building a thriving business that creates meaningful impact for children and families.

Like many Occupational Therapists, Mel entered the profession wanting to help people. Over time, however, the reality of heavy caseloads, system pressures, and constant demands left her questioning whether the traditional path was the right one.

Instead of walking away from Occupational Therapy, Mel chose to reimagine it.

Through courage, creativity, and a willingness to take imperfect action, she built Premium Sensory, a business that allows her to support families while creating greater flexibility, freedom, and fulfilment in her own life.

This episode is a powerful reminder that Occupational Therapists do not need to wait until everything is perfect before making a change. Growth often starts with messy action.

Whether you're an Occupational Therapist experiencing burnout, considering private practice, exploring entrepreneurship, or simply wondering what else is possible for your career, this conversation will leave you inspired to think bigger.

Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online business

Free Resource: Download Beki’s free overnight mindset meditation for free to help you build confidence, overcome money mindset challenges, and develop self-belief.

Download here: https://www.bekieakins.com/overnight-subscribe 

The OT Freedom Formula was a powerful session created to help OTs build more freedom, income and balance - without burnout. 

Watch it here: https://www.bekieakins.com/Formula-event-Recording-lp  

Join OT Yourself To Freedom Membership : https://www.bekieakins.com/membership 

Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell  offers, market effectively, and align your work with your purpose.

Book an Inspiration Call : https://otfreedom.bekieakins.com/widget/booking/bqsc3yEhKnzDh3cPz0PZ 

Mel Homan is an Occupational Therapist, entrepreneur, and founder of Premium Sensory.

Passionate about supporting children and families, Mel has built a business that combines clinical excellence with innovation, creativity, and genuine impact.

Her journey reflects what is possible when Occupational Therapists step outside conventional career paths and create businesses aligned with their values and vision.

Connect with Mel

Instagram: Tap here

Facebook: Tap here

Website for Coaching: Tap here

The bamboo compression wrap the Cocooner: Tap here

Link to become a founding clinical partner for OTs: Tap here

Beki Eakins is a business mindset and lifestyle coach for occupational therapists. After leaving traditional OT practice, she has helped hundreds of OTs worldwide design aligned online businesses that support freedom, income, and purpose, without burning out.

Are Occupational Therapists being protected by their communities, or are they being held back by them?

In this thought-provoking episode of the OT Yourself to Freedom Podcast, Beki explores a controversial topic that many Occupational Therapists experience but few openly discuss: the culture of fear surrounding business, money, entrepreneurship, coaching programmes, and alternative career paths within the OT profession.

If you've ever considered starting an online business, launching a private practice, creating a course, offering coaching, or building additional income streams as an Occupational Therapist, you've probably heard the warnings:

"Be careful."

"Sounds like a scam."

"Don't trust anyone selling a dream."

But where do these beliefs come from, and are they actually helping Occupational Therapists create better lives?

In this episode, Beki unpacks the psychological, cultural, and societal forces that shape how OTs think about risk, money, success, and professional growth. Drawing on research from Daniel Kahneman, Brené Brown, Seth Godin, Nassim Nicholas Taleb, Robert Cialdini, and Lynne Twist, she explores why fear often masquerades as wisdom and how inherited beliefs can quietly keep Occupational Therapists stuck in careers they desperately want to change.

Whether you're an Occupational Therapist experiencing burnout, exploring private practice, considering online business opportunities, or simply questioning what's possible for your future, this episode will challenge the assumptions that may be limiting your growth.

Fear is not the same as wisdom.

The loudest voices in a community are not always the most informed voices.

Occupational Therapists are trained to see possibility and potential in others every day. This episode invites you to apply that same belief to yourself and question whether the stories you've inherited about money, business, success, and risk are actually serving you.

The question is not whether opportunities exist.

The question is whether you're willing to evaluate them for yourself.

Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online business

Free Resource: Download Beki’s free overnight mindset meditation for free to help you build confidence, overcome money mindset challenges, and develop self-belief.

Join OT Yourself To Freedom Membership:

Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell  offers, market effectively, and align your work with your purpose.

Book an Inspiration Call: Click here

Beki Eakins is a business mindset and lifestyle coach for occupational therapists. After leaving traditional OT practice, she has helped hundreds of OTs worldwide design aligned online businesses that support freedom, income, and purpose, without burning out.

Occupational Therapy is changing.

More Occupational Therapists are questioning burnout, stress, and the sustainability of traditional practice models, and exploring new ways of working that support both client outcomes and practitioner wellbeing.

In this episode of OT Yourself to Freedom, we explore how somatic practices and nervous system regulation are transforming the way OTs work, think, and support their clients.

This conversation goes beyond theory and into real clinical application, looking at how Occupational Therapists can integrate body-based approaches safely, ethically, and within scope of practice.

We discuss OT burnout, trauma-informed care, emotional regulation, and why so many practitioners are feeling disconnected from the profession they once loved. This episode also highlights how understanding your own nervous system can directly impact your clinical presence, confidence, and long-term career sustainability.

Whether you are an early career OT, an experienced clinician, or someone exploring a more aligned and holistic approach to practice, this episode will challenge how you think about Occupational Therapy today.

Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online business

Free Resource: Download Beki’s free overnight mindset meditation for free to help you build confidence, overcome money mindset challenges, and develop self-belief.

Join OT Yourself To Freedom Membership:

Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell  offers, market effectively, and align your work with your purpose.

Book an Inspiration Call: Click here

About today’s guest: Sarita Sloane

Sarita Sloane is a somatic integrative Occupational Therapist, yoga practitioner, and founder of Sunshine OT and Yoga. She works at the intersection of Occupational Therapy, somatic therapy, and nervous system regulation, supporting both clients and health professionals to reconnect with the wisdom of the body.

Sarita has developed The Embodied OT Program, an immersive training designed to help Occupational Therapists integrate somatic practices into clinical work in a safe, trauma-informed, and practical way.

Her work focuses on bridging the gap between traditional OT practice and emerging body-based approaches, helping practitioners move from theory into lived, embodied experience.

Learn more about Sarita’s work:
Website: https://www.sunshineotandyoga.com.au
Embodied OT Program: https://www.sunshineotandyoga.com.au/the-embodied-ot-program
Courses & offerings: https://www.sunshineotandyoga.com.au/store
Facebook Group: Somatic Embodied OTs https://www.facebook.com/groups/somatic.embodied.ot

Resources mentioned in this episode:

Free somatic reset course:
“Stop and Listen” 7-day nervous system regulation mini course
https://www.sunshineotandyoga.com.au/offers/X8agdBUN

Free masterclass replay:
Navigating Stress and Sustainable OT Practice in a Changing World
https://www.sunshineotandyoga.com.au/navigating-stress-masterclass-free-replay

Work with Sarita:

Book a connection call here:
https://sarita-sloane-ot-yoga.splose.com/online-booking/5788c544-0b22-4059-93c9-e8931ed98847