This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Our Most Impactful Business Books of All-Time [Special Episode] (422)


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Robert and Joe run through the business books that have made the most impact on their lives and careers. They include:

  • Marketing Management – Philip Kotler
  • Discovery Driven Growth – Rita Gunther McGrath
  • Different – Youngme Moon
  • How Will You Measure Your Life – Clayton Christensen
  • Zen and the Art of Motorcycle Maintenance – Robert Pirsig
  • Think & Grow Rich - Napoleon Hill
  • Seven Habits of Highly Effective People - Stephen Covey
  • Stranger in a Strange Land - Robert Heinlein
  • IMC: Integrated Marketing Communication - Don Schultz
  • David & Goliath - Malcolm Gladwell

This week's sponsor:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert RoseBy Joe Pulizzi & Robert Rose

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