Behind the Numbers: an EMARKETER Podcast

Our Relationship With Cable, Counting Co-Viewing and a New Paramount+/Showtime Bundle | Sep 27, 2021


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On today's episode, we discuss how people's attitudes towards cable changed during the pandemic, where cable is thriving, and how folks think about price. We then talk about how to count co-viewing, how much of a splash the new Paramount+/Showtime bundle can make, and how sports fans have changed. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
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