The Revenue Formula

Outbound is 3x harder

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Outbound is 3x harder than it used to be.

We dig into what's happened, and what you can do to make it work.

  • (00:00) - Introduction
  • (01:30) - Challenges with outbound right now
  • (04:39) - The most prevalent channel
  • (11:08) - What it means now
  • (15:29) - Get the message right
  • (19:06) - Let's cut it
  • (25:46) - Are you still a fit?

    • Sources
    Pipeline from sales development (Ray Rike)
    1000-1400 touchers per opp (Jeremy Donovan)
    ...more
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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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