Welcome to part 2 of "Outthink the Competition: How Innovative Companies and Strategists See Options Others Ignore". We. are joined by the Master OutThinker, Kaihan Krippendorf.

In this episode, we unravel the strategies that set apart the traditional playbook from the new playbook in the ever-evolving business landscape. In today's episode, we delve into the art of winning today's battleground to position yourself for success tomorrow, contrasting past strategies with the innovative approaches of today's outthinkers.

Our spotlight case study features PillPack, a revolutionary prescription management system founded by TJ Parker. Discover how PillPack disrupted the traditional pharmacy model by placing the customer at the core of its design decisions, forcing competitors like CVS and Walgreens to reconsider their approach.

Drawing inspiration from the wisdom of Sun Tzu, we explore the concept of coordinating the uncoordinated, where power is built without ownership. Learn how the shrinking of barriers transforms industry dynamics, allowing messages to be transmitted more quickly, reaching the right people, maintaining integrity, and fostering transparency.

Chapter by chapter, we unravel strategic patterns, from forcing two-front battles to the importance of being good and building "moral force." Discover the ancient military roots of being good, echoing the words of Karl von Clausewitz and its relevance in today's business landscape. Join us as we explore the art of creating something out of nothing, dissecting the anatomy of strategy and understanding the successful habits of outthinkers. From mental time travel and attacking interconnected systems to disruptive mindsets and shaping perceptions, we unveil the secrets that set the innovators apart from the imitators.

Find Kaihan here: https://kaihan.net

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