The equivalent of more than four and half million rubber car tyres have been collected in the first year of a recycle scheme. Tyrewise is governed by a charitable trust and funded by the fee that is charged on the sale of all new regulated tyres in Aotearoa. Tyrewise says a year into scheme illegal dumping of tyres has been slashed along with the number of tyres going to landfill. Adele Rose, CEO of 3R Group that manages the Tyrewise Scheme, spoke to Lisa Owen.