My husband and I love to play the game “spot the character actor” when we watch TV.  You know, the actors that make you say, wait, what have I seen that person in? Why do they look so familiar? Because they’ve been in freakin’ everything. But you have to google them to figure out their names and what else you’ve seen them in. And I believe those actors hold the key to how we overcome being the overlooked expert. Because you don’t need to be Brad Pitt famous or a web celeb to be known for what you’re good at.   In This Episode:  What we can learn about being visible to the right people from the red stapler guy from Office Space Why not following the path of the web celeb means redefining success Why your marketing needs to change when you step away from the visibility pyramid  Learn more about Michelle Mazur:  Communication Rebel Three Word Rebellion Book Request a free 1:1 Chat  3 Word Rebellion Mini Audio Workshop Join That Should Have Been Me: A Project for Exploring the Messy Middle of Achieving Success  Marketing Uprising Workshop  Resources:  Rebel Uprising Ep 279:  Are You the Overlooked Expert?   Against the Rules with Michael Lewis

Overcoming the Challenge of Being an Overlooked Expert

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club, knows you don’t need any of that BS to run a thriving business. 

Each week, she shares unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing. 

While she can't promise you'll ever love marketing, she can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)

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Do you ever find yourself reading an Instagram post or listening to a podcast, and you're absolutely horrified by the advice being given?  You shake your head and you think, “That's not how any of this works!”  
 I know I've been there, and the reason is because experts can spot BS a mile away. I believe that's one of the reasons why marketing is so hard for you.  
 The pseudo experts out there who are promising the quick fix, big rewards for little effort, and the easy to follow blueprints make whatever the challenge is seem so simple and easy to solve.  
 Then an expert looks at it and thinks, “Wow. Yeah. That's not how that works. It's not that simple.  It's more nuanced.” 
 As an expert, you look at those kinds of marketing messages and think, “is this what I really need to say to get people to want to work with me? I just can't say that. It's not right”.  
 And you're right. That instinct is the correct one.  
 Your honesty, your integrity is exactly why we need to get your work in front of people. So it's time. It's time to stage a rebellion with your expertise, and I'm going to give you 3 big reasons why.  
Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

Communicate the Value of Your Expertise with the 3 Word Rebellion

Why is it so hard to claim your expertise? 
 To own what makes you truly exceptional at your work. To own the capacity and the ability you uniquely have to guide your clients to results.  
 Then why is it so hard to promote that?  To tell people about it?  
 And I get that marketing sucks, but it is truly time to expert up and claim your expertise for yourself.  
 We live in a world that currently doesn’t value expertise so claiming it is an act of rebellion. Let’s define what anti-expert bias is and why we need expert now more than ever.  
Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

Defying Anti-Expert Bias and Claiming Your Identity as an Expert

If everyone is saying the same thing to market their business, how do you— as an expert—stand out?  
 How can you say something different that catches the attention of your right-fit clients so they pay attention to you and hire you and not your competition?  
Today we're doing something a little bit different.  We’re diving into Marketing Message Makeovers so you can stop using overused marketing cliches that make you blend in. Instead, you can stand out by asking yourself two very simple questions.  
Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

How To Stand Out In A Sea Of Marketing Clichés

Confession. I'm a bit of a control freak.  
 Control is something we are socialized to do. We are told that we are the masters of our destiny!  the captains of our ship! and we can pull ourselves up by our bootstraps! 
 And in reality - in a business - there are so many things that are out of our control, like whether:A prospective client says yesYou  land a podcast interview or a TEDx talk,People open our emails The algorithm shows people a social media post you spent an hour writing. Even though so much is out of our control, we do control the moments when the ball is still in our proverbial courts:  
 >>What we say during sales conversation >>The content of a pitch we send >>The subject line for our emails 
 For the overlooked experts among us, what you and I control is the key to creating demand for your offers and expertise.  
 It's critical to become known by the right people so your work is valued and people want to hire you.  
 So what do we control?  That’s what we’re talking about today.  
Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

The Three Things You Control In Your Business

You are the business owner who gets results for your clients.  
 You're masterful at what you do and yet so many times you are passed over and overlooked for someone with half the expertise and experience.  
 What is the deal with that?  
 I wish we lived in a world where the people who are best at what they do are the ones who are consistently known and hired instead of the charismatic few who did it for themselves and now they are shouting it from the rooftops that they can do it for you too! 
 >>>How do we overcome being overlooked? >>>How do we go from seemingly invisible to in-demand?  
 That path is unconventional and we can't follow what the successful few do.  
We need to go our own way.  
 On the podcast today, we’ll talk about how to carve out your unconventional path from overlooked expert to in-demand expert!  
Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

Overcoming the Challenge of Being an Overlooked Expert

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