Make Marketing Suck Less for Expertise-Driven Solo Businesses

Overcoming the Challenge of Being an Overlooked Expert


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My husband and I love to play the game “spot the character actor” when we watch TV. 

You know, the actors that make you say, wait, what have I seen that person in? Why do they look so familiar? Because they’ve been in freakin’ everything.

But you have to google them to figure out their names and what else you’ve seen them in.

And I believe those actors hold the key to how we overcome being the overlooked expert.

Because you don’t need to be Brad Pitt famous or a web celeb to be known for what you’re good at.

 

In This Episode:

  • What we can learn about being visible to the right people from the red stapler guy from Office Space
  • Why not following the path of the web celeb means redefining success
  • Why your marketing needs to change when you step away from the visibility pyramid

Learn more about Michelle Mazur:

  • Communication Rebel
  • Three Word Rebellion Book
  • Request a free 1:1 Chat 
  • 3 Word Rebellion Mini Audio Workshop
  • Join That Should Have Been Me: A Project for Exploring the Messy Middle of Achieving Success
  • Marketing Uprising Workshop

Resources:

  • Rebel Uprising Ep 279: Are You the Overlooked Expert?
  • Against the Rules with Michael Lewis
...more
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Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur

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