June is Industry Standards month at PDCA and Torlando Hakes of Color Theory is with us to kick things off with a conversation about how he uses the PDCA industry standards to get more business. But Torlando's way of going about this is...unusual. And it's as genius as it is unusual. But the real gold is in his progressive, innovative style that adapts to changing times with real-time solutions. Something's sure to stick!

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