Owning the Outcome

Peter Lang, CEO of Uhuru Network, shares his team’s acquisition strategy. We talk about the process for sourcing potential acquisitions, indicators to look for from potential sellers, how he validates “fit”, and when he decides to walk away. And for those acquisitions that do close, we talk about team integration and the people, process, and tools that make them go as seamless as possible.

Mike Skeehan, the Managing Partner of Salted Stone, shares his experiences in evolving as a leader alongside the maturation of his agency and what it meant to grow, pivot, and reassign his responsibilities in moments of transition. We discuss important inflection points, the patterns he saw, and how he compares reactivity to proactiveness.

Jon Sasala, President of Morey Creative, shares his team’s first hand experience in developing branded podcasts. Jon discusses where and how podcasting fits into the larger marketing and sales processes, how it builds trust—and the surprising industry he likes to hire from.

Trish Lessard, CEO of Mediajunction, joins us to talk client websites and how to manage complex CMS builds, migrations, and implementations—while keeping these projects under budget, within scope, and delivered on time.

Blake Kendrick, Director of Operations for FullFunnel, talks about his team’s approach to reporting: specifically, auditing fields and schema on the backend to pull through as impactful, actionable data.

Doug Davidoff, Founder and CEO of Imagine Business Development, joins us to talk about how he evolved his pricing strategy to eliminate the gap between prospect expectations and resource allocation. Learn about his three tiers of programs: services, solutions, and outcomes.

Bob and Verity Dearsley, the Chief Executive and Managing Director of B2B Marketing Lab, join us to talk about scale points: the times where you must invest, revamp, or pivot to properly scale your growing agency. Learn how to focus on the customer, invest in marketing, build an HR arm, and more.