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How much does packaging really matter? According to Allison Kent-Gunn, Sales Director at Berlin-Jansy and beauty packaging consultant, a lot more than you think. In this episode, she sits down with Michelle to share how packaging shapes consumer perception, drives brand identity, and communicates performance before a product is even used. Plus, she breaks down what sustainable packaging means today, the impact of new tariffs on overseas sourcing, and common mistakes to avoid. Whether you're launching a line or just love what’s inside the bottle, this episode unwraps everything you didn’t know you needed to know about beauty packaging.

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