PaintED Podcast

Gender doesn't define your capabilities.

We talk with Deborah Viveiros and Rafaela Valadares, founders, owners, and operators of Women Painting & Decorating, specializing in a customer-centric painting experience for home and business owners in the GTA (Greater Toronto Area). Deb and Raffy share the secrets to succeeding in a male-dominated profession, as well as serving a major metropolitan area.

PCA Overdrive is free for members.

Making an effort to associate your business with a good cause goes a long way.

Have you heard about the Paint-It-Forward initiative the PCA is launching for October this year? In this episode we interview PCA Creative Director, Chad Schirmer to discuss the details of the event, tips to make it a success, and how giving back to your community can also help your branding and positioning in your local market!

Watch the episode on PCA Overdrive

PCA Overdrive is free for members. Not a member? Try our 30-day, free trial; $5.99/mo after. Download the app on the Apple Store or Google Play.

Working on professionalizing your business but aren’t sure where to start? Schedule a free business analysis meeting at www.elitebusinessadvising.com

Content creation helps people discover your business, brand, and products.

“Create Content” is such an easy thing for some marketing guru to tell you to do.

But those people are the ones that sit in front of a screen all day and have no realistic clue what goes into running the average contracting company.

On top of that, why on God’s green earth would you take the time you don’t have to bring in leads when you’re flooded with work already?

I’ll tell you why.

Demand.

Creating a list of 1000’s of people that want to work with you allows you to raise your prices SIGNIFICANTLY.

Demand is the reason some contractors are able to charge 3 to 4 times more than average.

In order to show you how to create that kind of demand (without eating up your entire work day filming selfies) we have plumber turned marketing expert Matt Jones on the show.

Watch the full episode to learn some stupidly simple things you can do to dial in your content strategy and build your brand presence.

Episode Highlights:

- What it means for a contractor to have a "Content Strategy" in 2022 and what you can expect for results if you get it right

PCA Overdrive is free for members.

Getting a sense of the career goals of potential candidates is a key part of the interview process.

It's critical to have a clear knowledge of both your expectations for the ideal candidate's growth in the position you're hiring for and your possible candidates' career objectives. Although a candidate might appear great on paper, it’s important to take a holistic approach to the hiring process and look for other qualifications, such as their values or interpersonal skills.

PCA Overdrive is free for members.

Chad and Prithvi discuss enhancements to PCA’s new member portal, upcoming events, discounts, new articles and must-see videos streaming on PCA Overdrive.

PPG reveals their color of the year, and Prithvi gives a tech tip on exact color matching.

While student loan forgiveness might be in the cards for some, the fundamental issues of high costs of attending university are still an ongoing reality. This presents a big opportunity for painting contractors to share the benefits of the trade and everything it has to offer to high school and college students.

Finally, you’ll find out if there’s any truth to the rumor that Serena Williams might be planning on becoming a painter contractor after retiring from tennis.

We now have an official email - [email protected]

SHOW NOTES

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Watch this Episode on PCA Overdrive

Educating customers not only improves retention it also drastically reduces their issues and queries.

In this week's episode, I finally catch up with Ed King of Eress Property based down in Henly. really enjoyed this one as despite not being in the trade directly for years ed sure seems to know his stuff and smashing it out of the park. join us as we discuss the pitfalls of over or under-booking, understanding and educating your customers, being told off under torchlight, and skepticism about life changes. You know the drill by now, get a brew, pin back your lugs and give it a listen and give us (@brothersofthebrushinsta and Ed) your feedback by hash-tagging #bobcast on Insta, and well give you a shout-out back.

PCA Overdrive is free for members.

Sherwin-Williams Pro+ductive Solutions & Purdy 14” Roller System.

In this episode of Ask a Painter live, Nick Slavik talks about Sherwin-Williams Pro+ductive Solutions & Purdy 14” Roller System.

-Want to improve job site production?

Email [email protected] for a copy of this SOP!

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

A facet of the painting industry also has more to do with business than the paint application.

We talk with Jason Paris, founder of Paris Painting and current chair of the PCA, Painting Contractors Association. Jason shares valuable insight on many facets of the painting industry that have less to do with paint application and much more to do with business strategies, valuable partnerships, and winning habits for maximizing your time, talent, and other resources.

PCA Overdrive is free for members.

It is important to establish healthy habits early on because Children imitate their parents.

Do you know what the # 1 argument is most couples have every day? In today’s episode, Cayle Alldredge joins us to share how she helps solve the “what’s for dinner” conversation most busy families struggle with and her entrepreneurial journey to helping thousands of families all over the country!

Watch the episode on PCA Overdrive

PCA Overdrive is free for members. Not a member? Try our 30-day, free trial; $5.99/mo after. Download the app on the Apple Store or Google Play.

Working on professionalizing your business but aren’t sure where to start? Schedule a free business analysis meeting at www.elitebusinessadvising.com

Reading gets your mind working across different areas.

As you might have guessed by the subject line of this podcast, we’re talking about books in this episode of Contractor Evolution?

Why?

Because someone way smarter than you has devoted DECADES of their life mastering a principle that will significantly impact you in a positive way.

And you can choose to ignore that fact…or you can absorb a lifetime of learning in roughly a day.

There’s a reason we say leaders are readers. Leaders have accumulated hundreds of lifetimes of wisdom and then are able to apply it to their specific circumstances. Simply put, leaders that read have a huge strategic advantage.

And if you don’t like reading, guess what, all the books we’re talking about have audio versions.

So watch the full episode for a fresh list of 9 books from our contractor top picks.

Episode Highlights:

- Learn to see and stop problems before they happen so your days of firefighting can come to an end

PCA Overdrive is free for members.