PaintED Podcast

The SEO game has changed in a big way in 2021 and understanding

In this episode, Brandon Pierpont, CEO of Painter Marketing Pros, discusses what actions painting company owners can take to rank their painting websites at the top of Google. He also discusses why old-school SEO tactics no longer work, and what the winning SEO for painting contractors playbook is now at the end of 2021.

Listeners can expect to learn:

- The most important factors for ranking your painting website.

- Shifts Google has made and how they impact your painting company’s SEO strategy.

- Some low-hanging fruit painting company owners can take advantage of TODAY.

PCA Overdrive is free for members.

To scale a service business quickly - we know that Marketing is the key. And in my personal opinion, one of the best investments you can make is your vehicle wrap.

Whether you are driving next to thousands of vehicles or just parked out in a neighborhood - everyone who sees the brand will remember you. Plus with that vanity number - we are difficult to forget!

I'm Brandon Vaughn, Chief Strategist of CONQUER® - join me as I take a brand new service business from zero to seven figures, and without working on the truck.

PCA Overdrive is free for members.

Inspire other professionals in the industry by providing your insights and authenticity.

Every career journey begins with a good instructor who inspires you to choose one path over another. Join Nick Slavik as he interviews Ronie Santos about his beginnings in the painting industry. In this episode, Ronie explains why and how he transitioned from professional painter to vocational trainer and technical painting instructor. Learn from Nick and Ronie about how vital it is to inspire other young professionals by demonstrating authenticity in the trade and leaving these young professionals with a lasting sense of what it really means to be a professional painter.

PCA Overdrive is free for members.

For decorative painters, nothing outperforms skills, knowledge, and experience.

Craftsmen and decorative painters employ their technical expertise with paint and other materials to enhance the appearance and aesthetics of different surfaces. But what else is there to learn? In this episode, Zach Kenney talks to Pierre Finkelstein about what it takes to become a master craftsman and professional decorative painter. Pierre shares his knowledge and worldwide experience in the art of decorative painting, emphasizing that it's not just about styles and aesthetics, but also about experience, knowledge, and education. Join these two master craftsmen as they discuss the significance of avoiding shortcuts and learning from mistakes in order to achieve success and grow as professionals.

PCA Overdrive is free for members.

Maximize your business acquisition value with these planning strategies!

Have you ever wondered how the process works of buying and selling a business, or how to value it? In this episode, Colin Clark with Weinheimer Opel Law Firm helps provide some perspective on Mergers and Acquisitions as to why having an exit strategy in place for your business is important whether you’re 30 or 70 years old.

PCA Overdrive is free for members.

The ultimate guide on recruitment: here is everything you need to know to hire your best employees!

As your contracting business grows you’re going to encounter an interesting and complex scenario (and you may have already) that you are recruiting for, and hiring, a role that you know very little about.

Here's a classic example - you’ve expanded to the point where you're hiring for a dedicated full-time office manager. Someone who oversees all the complex administrative elements of your multimillion-dollar contracting business.

You get (generally speaking) how you want things to look when it comes to business organization, but my question is do you fully understand the intricacies of managing a CRM, or a project management software?

Have you ever managed five different inboxes while handling all the calls that are coming in? Have you ever developed all these office processes that make sure that no details get missed?

Whether you’ve gone through this process or are about to, you can definitely see how hard it would be to successfully hire and onboard for this.

Maybe that's why most contractors' first office manager is literally running out the door in the first six months.

There are going to be dozens of roles like the example above as you expand. Whether it be a marketing manager or an executive assistant, the point is that you are going to run into this situation many times in your career and it's going to require you to educate yourself on these roles that you may not understand, but you desperately need.

In this week’s episode, we brought back Dr. Ken Keis to share his insights and thoughts on this topic. Dr. Keis has been on episodes in the past and is a foremost expert on Personality Styles and how they relate to leadership.

In this episode Dr. Ken Keis shares:

- The exact 5 step method that seasoned employers use to successfully hire for roles they don’t understand.

- The right way to research what responsibilities the new role will have (it’s not Google).

- Why it’s a bad idea to copy and paste a job description from another company.

- A process that allows you to select the right skills AND the right personality.

- The big mistake that almost every employer makes when they first hire for a role they don’t understand.

- What you need in place before a new hire starts that fosters loyalty and eliminates frustration.

PCA Overdrive is free for members.

There's a growing case for young people to start a career in the trades - especially within the painting industry. The affordability and unfavorable market-place realities, have many questioning the value of traditional 4-year degrees. Chad Schirmer, PCA Creative Director, and Prithvi Rakhyani, IT Project Specialist, discuss rewarding career paths in the architectural coatings sector and how PCA's community of excellence rivals that of an MBA program.

Additionally, they share some of the new things happening at PCA, including:

*The new Find a Painter platform, which allows both clients and potential employees to get in contact with and schedule time with contractors.

*Must read articles about solving the recruitment crisis, recycling product, and 3 critical areas your business should be focusing on now.

*Upcoming in-person and virtual events.

PCA Overdrive is free for members.

Show Notes:

FAP Website

Articles:

Celebrate America Recycles Day with Paint Care

3 Pillars of Business Success

Trade Best Practice Series:

Upcoming Events:

Master Class

Craftsmanship Tools and Products

Spotlight Tuesdays

With such aggressive growth plans, I know starting out with a 15k budget was gonna be tight. Now, with payroll almost coming up, I can only count on the first few jobs to cover whatever is needed, - but that cushion quickly vanished. So we went $50 close to bankruptcy. Watch this journey to know the lessons we took to move forward and hopefully get you inspired.

PCA Overdrive is free for members.

It's time to debunk all of the misconceptions about professional painters in the coatings industry!

Who hasn't heard stereotypes about professional painters in our industry? There are always stereotypes, regardless of where the painter is from. Painter stereotypes not only harm painters' reputations and craftsmanship, but they also make the painting industry a target for prejudice and contempt. So what can we do to change all these misconceptions? Join Nick Slavik and Ronie Santos as they speak with Juliano Alcântara, one of Brazil's most renowned painters, on major painting movements and the need for change in our industry. In this episode, they discuss the significance of coming together with other painters to form partnerships and demand painters' rights. They also discuss the importance of equality in the trades and how strategically picking your battles may help professional painters shine in a new light.

PCA Overdrive is free for members.

Take advantage of industry gaps to introduce something new to the market and profit from it!

What do you know about gaps in the market? Gaps in the market offer possibilities for businesses to thrive. In this episode, join Zach Kenney and his guest, Noah Kanter of Nth Degree Painting, to learn how the most profitable businesses concentrate on one thing and specialize in it, resulting in reduced stress and increased profits. They also discuss how using your company's metrics to make decisions may create added value by making your company more efficient. Don't miss this episode to discover the difference between being booked months in advance and having a premium space for clients prepared to pay extra for jobs that must be completed immediately.

PCA Overdrive is free for members.