“Before, only white people or gringos used to sell Mezcal, and the consumer was used to only buying it from those people. But now the consumer is changing their mind and saying that I want to buy from the producer. I want to know how it’s made. I want to know if they are planting more agaves, or if they are not cutting trees, or what are they doing for the environment. So we have the information here. Not all of it, but maybe enough information to show the people how we do this Mezcal, how we do Palomo.” That’s mezcalero Carlos Mendez Blas, owner and producer of Palomo Mezcal. We profile Carlos and Palomo in this episode of Agave Road Show!