Does the word platform make you panic? You're not alone. In this encouraging and insightful roundtable episode, agents from Books & Such Literary Management—Jen Babakan, Barb Roose, Debbie Alsdorf, and Cynthia Ruchti—break down what platform really means, why it doesn't have to be overwhelming, and how to build it in a way that aligns with your calling.

Whether you're a seasoned author or just beginning your writing journey, this conversation will help you breathe a little easier—and build a platform that's meaningful, manageable, and true to who you are.

In This Episode, You'll Learn:

• Why "finding your lane" is more freeing than "finding your brand"

• What platform actually means (hint: it's not just a social media number)

• How to discern your audience and serve them well

• Simple strategies like "The Rule of 3" and giveaways to build your email list

• The difference between noise and connection—and why depth matters more than reach

Key Takeaways

"If you're writing for everyone, you're serving no one." "Your newsletter isn't a broadcast—it's a way to care for your readers like a congregation." "Don't panic about platform. Serve in your lane, and the rest will grow from there."

Resources & Mentions:

• REGISTER NOW: Books & Such Writing Intensive – September 22–24, 2025

• Books mentioned: Bird by Bird by Anne Lamott, On Writing by Stephen King, Big Magic by Elizabeth Gilbert

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• Follow us: IG at @booksandsuch

Quotables

"Don't try to reach everyone. Find your lane and serve your audience well."

"Your newsletter is how you pastor your readers. It's not just a tool—it's a relationship."

"You don't need a big platform to be effective—you need a clear message and consistency."