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In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Steven Sashen, CEO and Co-Founder of Xero Shoes. Steven shares the rapid growth of Xero Shoes, starting with sandals inspired by his barefoot running experience and evolving into performance shoes worn by NBA players. He also discusses the challenges of rapid scaling, the company's focus on customer engagement and adaptability, and the importance of real-world testing of your business ideas.

In the first part of this episode, Steven shares the rapid growth journey of Xero Shoes, inspired by his personal barefoot running experience. Starting with sandals based on a 10,000-year-old design, his products evolved into performance shoes worn by NBA players like Justin Holiday and Isaiah Stewart. He also highlights the challenges of rapid scaling, such as managing inventory, cash flow, and team performance, crediting his co-founder and wife, Lena Phoenix, for operational expertise.

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