The Joey Coberly Show

Part 14 | Scaling Series: Value Added Services


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Kevin and Joey talk about adding extra services to your routine in order to maximize profits per job. This episode is designed to get you thinking about more revenue per stop, rather than just trying to constantly add more customers. Adding this strategy to a dense route is a recipe for building an incredible base for your company to build off of.

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.


Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.


00:00 Introduction to Value Added Services

03:02 The Importance of Value Added Services

06:12 Maximizing Profitability through Customer Retention

09:02 Identifying and Offering Relevant Services

11:56 Proactive vs. Reactive Service Offerings

14:50 Balancing Equipment Investment and Service Offerings

17:50 The Role of Planning in Business Success

21:06 Learning from Experience and Peer Groups

24:26 Competitor Dynamics in the Blue Collar Industry

27:34 Identifying and Offering Value-Added Services

29:09 Educating Clients on Services

30:29 Building Client Relationships Through Communication

33:09 Community Support and Personal Challenges

39:29 Balancing Value-Added Services and Core Offerings

Schedule a 15-Min Consultation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with The Landscaping Bookkeeper

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The Joey Coberly ShowBy Joey Coberly

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