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In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Steven Sashen, CEO and Co-Founder of Xero Shoes. Steven shares the rapid growth of Xero Shoes, starting with sandals inspired by his barefoot running experience and evolving into performance shoes worn by NBA players. He also discusses the challenges of rapid scaling, the company's focus on customer engagement and adaptability, and the importance of real-world testing of your business ideas.

In the second part of this episode, Steven highlights the importance of customer engagement and adaptability in shaping Xero Shoes' product line. The company actively listens to customers through social media, email, and direct feedback, which has driven innovation from DIY sandal kits to a diverse range of nearly 60 shoe styles. Additionally, Steven discusses how wholesale expansion has significantly boosted growth, with distribution in over 100 countries and retail outlets worldwide.

If you're interested in being featured on an upcoming episode, simply click here to fill out our guest inquiry form. Let us know a bit about yourself, your background, and the topics you're eager to discuss, and we'll be in touch.Million Dollar Mastermind with Larry Weidel is handcrafted by our friends over at: fame.so