Joey and Kevin are joined by their marketing executive, Stephanie Thompson(co-founder of Lawn Care Launch) to discuss branding. A brand goes much deeper than just colors and logos, your brand plays a big part into the psychology of human behavior. In this episode we dive into topics surrounding green industry brand foundations, unique selling propositions, and their own personal branding strategies.

Stephanie Thompson has quite the impressive resume for such a young age. Stephanie worked several years for USA Today, runs her own marketing company, co-founded Lawn Care Launch, and is heading into conquer her Master's degree. She is a rising star in the green industry space!

Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.

Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.

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