Passle CMO Series Podcast

Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens client relationships. The real challenge is uniting lawyers on one platform to centralise and scale thought leadership.

In this episode of CMO Series Digital Masterclass, Will Eke speaks with Chris Yates, Digital Marketing Manager at Bristows, where over 150 authors have published 900+ insights, driving more than 330,000 views.

Chris shares how Bristows has reimagined its approach to thought leadership, brought lawyers on board, and built an internal comms strategy that made it all work.

Will and Chris cover: 

AI is being leveraged in professional services marketing at a rapid rate, yet there are limited examples of successful adoption. 

In this episode of the CMO Series Podcast re-release series, Tracey Whyte, Director of Business Development and Marketing at Piper Alderman, speaks with Charles Cousins to share practical tips on the applications of AI that she has been using to drive the firm in the market. She also shares the challenges that come with applying AI and how she's navigating them.

Key highlights from this episode include: 

We're revisiting standout episodes from the CMO Series Podcast exploring the role of AI in reshaping professional services marketing. 

In this second episode of the series, we look back at an unforgettable session from the CMO Series Live held in New York. Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, took to the stage to discuss integrating generative AI into their team's expertise.

They cover:

We’re revisiting standout episodes of the CMO Series Podcast to explore how AI is reshaping professional services marketing. We’ll hear insights directly from industry leaders on the best approaches to integrating AI into your firm and the efficiencies they are seeing.

In this special episode, we look back at a memorable session from the CMO Series Live held in New York.

Alison Arjoon, the Chief Marketing and Business Development Officer at Fragomen, and Luke Ferrandino, who was the CMO at Paul Weiss and is now the Chief Business Development & Marketing Officer at Skadden, took to the stage to discuss how AI is ushering in a new era of collaboration within law firms. 

They cover:

Every law firm strives to achieve year-on-year profitable revenue growth. As the industry continues to grow more competitive, firms are looking at how to drive sustainable, organic growth by focusing on client value delivery.

On today's episode of the CMO Series Podcast, James Barclay is joined by Wendy Bernero, Founder and Strategic Advisor at Yate Collaborative, who has over 30 years of experience in legal marketing and held Chief roles in firms including Baker McKenzie. Wendy discusses insights on how firms can deliver real value to their clients, the ways to maximise cross-selling and more. 

James and Wendy cover: 

Top-tier client experience is essential for law firms to stand out in a busy market. By prioritising usability and aligning with client needs, firms can showcase expertise, simplify engagement, and build trust, driving inquiries and conversions in a digital-first landscape.

In this episode of CMO Series Digital Masterclass, Charlie Knight is joined by Gareth Osborne, Managing Director at MRM UK, and John Riley, Head of Strategy. Together, they delve into the critical role of client experience, exploring how firms can unlock value by deeply understanding their clients' needs and motivations.

Gareth, John and Charlie Cover:

In smaller to mid-sized firms, the marketing function can sometimes fall on the shoulders of just one person. 

In today’s episode of the CMO Series Podcast, Alistair Bone talks with not one but two solo marketers - Paige Pierce, Business Development & Marketing Manager at Ray Quinney & Nebeker, and Tiffani Mowry, Marketing and Attorney Recruiting Coordinator at Crowley Fleck. They discuss their insights, secrets and strategies to succeeding as a solo legal marketer.

Alistair, Paige and Tiffani cover:

Thought leadership has become an essential strategy for professional services marketers, and it's even more powerful when driven by the experts and lawyers themselves.

In today's episode of CMO Series Rainmakers, Olivia Backon is joined by two of the foremost voices in advertising and marketing law - Brinsley Dresden and Geraint Lloyd-Taylor, Partners and Co-Heads of Advertising & Marketing at Lewis Silkin.

Brinsley and Geraint are renowned for their engaging and insightful thought leadership. With a blend of wit and humour, they tackle key issues in the advertising world, from ASA decisions to new legislation. Through their writing and expertise, they’ve shaped industry conversations and built strong reputations within the legal community and with their clients by strategically leveraging thought leadership to enhance their personal and practice brands.

Brinsley, Geraint and Olivia discuss:

You can catch all the insights from Brinsley, Geraint and the team at Lewis Silkin, here. 

CMO Series Live is back! After a hugely successful sell-out CMO Series Live last year in New York, we have decided to return for a second year running.

This year, CMO Series Live is set to be bigger and better, with another stellar lineup of speakers covering the hottest topics in legal marketing, from AI to cross-selling. 

On today’s episode of the CMO Series Podcast, Natsaha Sandamas joins us to share an exclusive look at what to expect from CMO Series Live 2025.

Natasha and Charlie cover: 

Creating deep connections with clients can lead to new opportunities for law firms to gain a greater understanding of client goals.

In today’s episode of the CMO Series Podcast, Will Eke is joined by Ian Ribald, Chief Marketing and Business Development Officer at Ballard Spahr, to discuss how legal teams can benefit hugely from taking a more holistic approach to their marketing and business development efforts. 

Ian and Will cover: