The impact of AI in legal marketing and business development is still relatively unknown. While we hear professionals are adopting AI to achieve impressive results, we rarely see examples of successful outputs.

• Why legal marketers and BD professionals should be looking at AI for their roles right now

In this episode of the CMO Series podcast, we explore the evolving dynamics of client relationships within professional services. Join us as Cam Dobinson chats with Nick Andrews, Partner and Head of UK Commercial Marketing at Knight Frank, about the profound changes in relationship-building strategies post-COVID.

Nick shares his insights on the importance of chemistry and trust, the impact of hybrid working, and how firms can effectively build and maintain strong client relationships in the modern era. He also discusses the role of marketing in fostering trust and brand engagement, and the importance of focusing on strategies that make a significant impact.

Discover practical advice on measuring relationship strength, the significance of client feedback, and the critical need for curiosity and focus in marketing efforts. Tune in for an engaging conversation packed with valuable takeaways for professional service marketers.

In our International Women’s Day episodes, we often heard, “women can have it all, just not all at once.” This sentiment highlights the ongoing struggle women face balancing workplace empowerment with significant responsibilities outside of work.

• What the Empowered Women Event is all about and when it takes place

Building a digital presence that meets client expectations and exceeds them while staying within the confines of budget and resources is an intricate art. 

On this episode of the CMO Series Podcast, Charles Cousins sits down with Sivan Koenig Galinsky, the Chief Marketing Officer at Barack Ferrazzano Kirschbaum & Nagelberg LLP (BFKN), to hear her insights, from resourcing to stakeholder management, on delivering a successful law firm website in a mid-size firm. 

Sivan and Charles discuss:

• What the website looked like when Sivan joined BFKN and the key drivers for delivering a new website build

Developing a joined-up approach to legal business development is essential for any firm. 

• The connection and the working dynamic between Brad, Jennifer and the BD function and how that differs from other firms

“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value?

• Why value-led business development is something that firms should consider

Earlier this month, Alistair Bone joined Erin Stone Dimry, Chief Marketing & Business Development Officer at DLA Piper, on stage at the Legal Marketing Association’s Annual Conference in San Diego.

Erin and Alistair discuss:

• How to shift previously held perceptions of your firm

In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the rapid advancements in their firms' AI strategies.

• How to develop an AI policy, and why marketers should be reviewing their firm's policy

From employee engagement to recruitment and retention, there are many benefits to building a successful employee brand. 

Vicky and Will discuss:

• The moment in Vicky’s career journey she realised the importance of effective internal communications and employee branding

Dubbed by The New York Times as “The Prosecutor Who Stared Down Bill Cosby,” and internationally recognized as a leading litigator in the #MeToo Movement, on this very special live recording of the CMO Series REPRESENTS Podcast, Yasmin Zand welcomes Kristen Gibbons Feden, Shareholder at Anapol Weiss.