In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Pat Goin. Goin and her husband, Kevin, own Goin’s Blueberry Lane in Indiana. Before her tenure as chair of the NABC Board of Directors, Goin served as board vice chair, and chair of the NABC’s Government Affairs Committee. She was also the chair of the USHBC’s Good Practices Committee. Goin reflects on her time as NABC board chair, highlights the progress that was made and discusses where she sees the industry going under its new leadership.

“ The blueberry industry to me, has always been a large family. When we come together, it doesn't matter who you market for or what region you're in, you just try to find the common ground and move it forward.  And those are the kinds of things we do in the states. Those are the kinds of things that we did in Peru and in Chile. So what a great experience.” – Pat Goin

 Topics covered include: 

• Hear Goin’s reflections on her time as NABC chair. 
• Explore the international and leadership experiences Goin participated in, and hear highlights of each of them.

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Andres Armstrong in Chile. This was recorded on January 23, 2025.