If you can't get clients, you may not have the fundamentals of your offer in place to make it easy for people to buy your product or service. And as James Schramko says, you don't have a business until you have an offer that converts.

Paul is here to help. During this solo episode, he lists some actions that you can take to package your offer and make it clearer for your clients. First, you need to choose a certain amount of offers and select which one will be the priority to get the expected revenue. From there, implement the other elements, and you will have an offer that converts.

Links

• 338 - Show Notes
• BLG Sales Machine 

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @BuildLiveGive
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

Eric Albertson is a certified EOS implementer and a business growth expert that is here to share his knowledge on how this set of tools will help entrepreneurs to get more of what they want from their business, and less of what they don't want. If you haven’t heard of EOS before, you will learn what it is, how it helps your company to get vision, traction and turn into a healthy business, and how to position yourself in sales.

Links

• 337 - Show Notes
• Take the Accelerated Pulse Check!
• Masterclass
• BLG Sales Machine

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @BuildLiveGive
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

The pandemic has had a huge impact on businesses from different industries. But consultants and small businesses owners have agreed that 2021 ​​has been one of the quietest on record for sales.

In this show, Paul shares 9 levers you can implement to pull through your revenue. From obvious actions like getting referrals from your existing clients to new ones such as thinking like a doctor or selling on other people's stages. There are also some bonuses at the end of the episode.

Links

• 336 - Show Notes
• Take the Accelerated Pulse Check!
• Masterclass
• BLG Sales Machine

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @BuildLiveGive
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

A salesperson spends 66% of their time on non-selling activities, and 54% miss their quota. A shocking number, right? If you are one of those sellers who only use a CRM platform to input information, schedule appointments, and enter deals, you might be part of that percentage.

Tiffany Bova, a global evangelist for Salesforce, is here to help. During our interview, she explains how you can get some output to become a smarter seller and use the system to tell you who are the 10 best people most likely to do business with you.

Links

• 335 - Show Notes
• Take the Accelerated Pulse Check!
• Masterclass
• BLG Sales Machine

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @BuildLiveGive
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

Did you know that there are 2.3 billion active users on YouTube, 70% of internet users have their own account and it’s the second most popular search channel? So if you're thinking of starting a YouTube channel or focusing your attention on your existing one, this is the right time. 

If you are already creating content, why not repurpose it for YouTube? During this solo show, Paul shares 7 powerful tips to make your YouTube strategy more effective so you can get more sales.

Links

• 334 - Show Notes
• Keyword Tool
• Vidiq
• Dan Lok
• Tom Breeze
• Antoine Dupont
• Marc Wayshak
• Bill Cates
• Evan Carmichael
• LeadIQ
• Leadjet
• Dubb

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @BuildLiveGive
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

For those who come from the corporate world, the term sales enablement might sound familiar. However, for small business owners, it has been a methodology out of reach for years. Why? It was simply not affordable for many in the past.

But what is sales enablement, and what does it do for your business? Craig Potts from Orchid Black is here to answer these and more questions around this topic. He shares six steps to transform sales, six elements around messaging, and sales enablement platforms that you can now use in your consulting business.

Links

• 333 - Show Notes
• Take the Accelerated Pulse Check!
• Masterclass
• BLG Sales Machine

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @BuildLiveGive
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

Following up on messages from current and potential clients could be a challenging task. Whether they come from email or LinkedIn, you need to make sure you don’t miss a single one. But, what is the best one for the sales messages?

In this episode, Paul will explain why you should combine email and LinkedIn messages, how to use email for your sales, and, finally, how you are going to keep track of all the messages to turn them into leads. He also shares some tools that will make your life easier.

Links

• 332 - Show Notes
• Take the Accelerated Pulse Check!
• Masterclass
• BLG Sales Machine

Connect With Paul 

• On LinkedIn
• On Twitter: @BuildLiveGive
• On Facebook
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

If you’re planning to launch a podcast or think your show needs a refresh, you need to listen to this episode. David Perez, from Audiencecoach.com, helps coaches and consultants to launch their podcasts and use them to fill their sales pipeline.

During our conversation, he guides us through the launch of a podcast, explains the formula to create engaging content, and shares why research is essential to deliver what is relevant for your audience.

Links

• 331 - Show Notes
• Take the Accelerated Pulse Check!
• Masterclass
• BLG Sales Machine

Connect With Paul 

• On LinkedIn
• On Twitter: @BuildLiveGive
• On Facebook
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

As the owner and founder, you are the best person to sell your services when you start your consulting business. You don’t need a brand because people know you and trust you.

However, if you want to get to the next level, you need to create a personal brand to boost your sales. In this episode, I will show you why you need a personal brand as a consultant, who to get help from, and what questions to ask to choose the proper support.

Links

• 330 - Show Notes
• Take the Accelerated Pulse Check!
• Masterclass
• BLG Sales Machine

Connect With Paul 

• On LinkedIn
• On Twitter: @BuildLiveGive
• On Facebook
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

Over the years, SEO has brought feelings of love and hate among content creators. New or expert, all things around it sound confusing, and the fact that the rules change every minute doesn’t help.

Gert Mellak from SEO Leverage is here to help. He is a consultant that helps business owners to figure out the SEO game. During our conversation, we will learn about his ERICA framework, the frequency of actions that you need to do on SEO, and what Google does differently to other platforms like iTunes.

Links

• 329 - Show Notes
• 
  
• Take the Accelerated Pulse Check!
• 
  
• Masterclass
• 
  
• BLG Sales Machine

Connect With Paul 

• On LinkedIn
• 
  
• On Twitter: @BuildLiveGive
• 
  
• On Facebook
• 
  
• On Instagram: @paulhigginsmentoring
• 
  
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!