For those who come from the corporate world, the term sales enablement might sound familiar. However, for small business owners, it has been a methodology out of reach for years. Why? It was simply not affordable for many in the past.

But what is sales enablement, and what does it do for your business? Craig Potts from Orchid Black is here to answer these and more questions around this topic. He shares six steps to transform sales, six elements around messaging, and sales enablement platforms that you can now use in your consulting business.

Links

• 333 - Show Notes
• Take the Accelerated Pulse Check!
• Masterclass
• BLG Sales Machine

Connect With Paul 

• On LinkedIn
• On Facebook
• On Twitter: @BuildLiveGive
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

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Following up on messages from current and potential clients could be a challenging task. Whether they come from email or LinkedIn, you need to make sure you don’t miss a single one. But, what is the best one for the sales messages?

In this episode, Paul will explain why you should combine email and LinkedIn messages, how to use email for your sales, and, finally, how you are going to keep track of all the messages to turn them into leads. He also shares some tools that will make your life easier.

Links

• 332 - Show Notes
• Take the Accelerated Pulse Check!
• Masterclass
• BLG Sales Machine

Connect With Paul 

• On LinkedIn
• On Twitter: @BuildLiveGive
• On Facebook
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

If you’re planning to launch a podcast or think your show needs a refresh, you need to listen to this episode. David Perez, from Audiencecoach.com, helps coaches and consultants to launch their podcasts and use them to fill their sales pipeline.

During our conversation, he guides us through the launch of a podcast, explains the formula to create engaging content, and shares why research is essential to deliver what is relevant for your audience.

Links

• 331 - Show Notes
• Take the Accelerated Pulse Check!
• Masterclass
• BLG Sales Machine

Connect With Paul 

• On LinkedIn
• On Twitter: @BuildLiveGive
• On Facebook
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

As the owner and founder, you are the best person to sell your services when you start your consulting business. You don’t need a brand because people know you and trust you.

However, if you want to get to the next level, you need to create a personal brand to boost your sales. In this episode, I will show you why you need a personal brand as a consultant, who to get help from, and what questions to ask to choose the proper support.

Links

• 330 - Show Notes
• Take the Accelerated Pulse Check!
• Masterclass
• BLG Sales Machine

Connect With Paul 

• On LinkedIn
• On Twitter: @BuildLiveGive
• On Facebook
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

Over the years, SEO has brought feelings of love and hate among content creators. New or expert, all things around it sound confusing, and the fact that the rules change every minute doesn’t help.

Gert Mellak from SEO Leverage is here to help. He is a consultant that helps business owners to figure out the SEO game. During our conversation, we will learn about his ERICA framework, the frequency of actions that you need to do on SEO, and what Google does differently to other platforms like iTunes.

Links

• 329 - Show Notes
• 
  
• Take the Accelerated Pulse Check!
• 
  
• Masterclass
• 
  
• BLG Sales Machine

Connect With Paul 

• On LinkedIn
• 
  
• On Twitter: @BuildLiveGive
• 
  
• On Facebook
• 
  
• On Instagram: @paulhigginsmentoring
• 
  
• Email: Paul@paulhigginsmentoring.com

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Paul worked 18 years in Coca-Cola, and while working in sales, he was trained in many things sales-related. But nobody told him that once he started his own business, he needed a sales page? A what? Yes, a sales page.

During this solo show, he will go through 10 steps (and some examples) you need to follow to write a good sales page with everything your ideal client needs to know about you and your business. He also shares the names of some experts that can help you level up your sales game.

Links

• 328 - Show Notes
• Take the Accelerated Pulse Check!
• Masterclass
• BLG Sales Machine

Connect With Paul 

• On LinkedIn
• On Twitter: @BuildLiveGive
• On Facebook
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

We all know that LinkedIn is not the typical social media platform and that its algorithm is far from being figured out. However, more and more consultants are using it to connect with potential clients, partners, and other experts to help their business grow.

In this episode, my mentor Joshua B. Lee from Standoutauthority.com, will share some wisdom on the new way that LinkedIn is going to index your posts and explains why LinkedIn will move towards ads. But to be ahead of the game, you need to keep posting value content to keep people engaged.

Links

• 327 - Show Notes
• Take the Accelerated Pulse Check!
• Masterclass
• BLG Sales Machine

Connect With Paul 

• On LinkedIn
• On Twitter: @BuildLiveGive
• On Facebook
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

What happens if your key contact in business leaves midway through the sales process? How do you get more than one key contact so if this happens you are able to rescue the sale?

During this solo show, Paul takes you through the complex sale framework he created to collect all the information needed to complete the sale successfully.

Links

• 326 - Show Notes
• Take the Accelerated Pulse Check!
• Masterclass
• BLG Sales Machine

Connect With Paul 

• On LinkedIn
• On Twitter: @BuildLiveGive
• On Facebook
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

Terry Dry is an entrepreneur, strategic advisor, and executive coach that has built, scaled and successfully exited a few companies. Currently, he is the founder and CEO of Future Proof Advisor where he helps small and mid-sized businesses to create a network of personalized advisor support.

During the conversation with Paul, he covers sales tips and the value of pre and post-sales. He also believes that referrals and LinkedIn are far more efficient ways to capture leads than cold emailing or cold calling. His advice when it comes to sales: “you have to remember it's about them and not about you”.

Links

• 325 - Show Notes
• Take the Accelerated Pulse Check!
• Masterclass
• BLG Sales Machine

Connect With Paul 

• On LinkedIn
• On Twitter: @BuildLiveGive
• On Facebook
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!

In all digital platforms, algorithms and other changes happen more often than we like them to occur. And if you want to stay in the game, you need to keep a close eye on them.

Join Paul as he delivers an update on LinkedIn hacks that would make your life (and your sales system) easier, plus a few bonus tips.

Links

• 324 - Show Notes
• Take the Accelerated Pulse Check!
• Masterclass
• BLG Sales Machine

Connect With Paul 

• On LinkedIn
• On Twitter: @BuildLiveGive
• On Facebook
• On Instagram: @paulhigginsmentoring
• Email: Paul@paulhigginsmentoring.com

Thank You for Tuning In!