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Paypal's Bold Move: Turning Millions of SMB Websites into a Massive Retail Media Network
While Target, Kroger, and Walmart and other bit stores create their own retail media networks, Paypal plans to one-up them all by democratizing things. Corey & Gordon offer their thoughts on Paypal's plan to facilitate ad placement on millions of SMB websites, sending ad revenue to those small businesses. The episode features an interview with the executive heading it up -- Dr. Mark Grether, SVP and General Manager of Paypal Ads. The hosts conclusion: Hmmm, this might actually work. Stay in the loop with all things Borrell when you join our Research
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As always, thank you for listening. If you like the episode, leave us a
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By Gordon Borrell
4.3
2525 ratings
While Target, Kroger, and Walmart and other bit stores create their own retail media networks, Paypal plans to one-up them all by democratizing things. Corey & Gordon offer their thoughts on Paypal's plan to facilitate ad placement on millions of SMB websites, sending ad revenue to those small businesses. The episode features an interview with the executive heading it up -- Dr. Mark Grether, SVP and General Manager of Paypal Ads. The hosts conclusion: Hmmm, this might actually work. Stay in the loop with all things Borrell when you join our Research
Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
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