In the latest episode of the Penny Linn Podcast, Krista Leray shares big updates from her growing Connecticut needlepoint brand, including hitting the $1 million sales milestone and plans for expansion. From warehouse hunts to creative product launches, Krista gives an honest peek behind the curtain of running a modern retail and e-commerce business.

She’s joined by Morgan Julia, founder of Morgan Julia Designs, who talks about her move to Jersey City, opening her new studio, and the huge success of her Bar Cart Club and Needle Minder Club subscriptions. Morgan also dishes on her first New York City pop-up, which pulled in more than 1,500 visitors and proved that experiential retail is here to stay.

Together, Krista and Morgan chat about creativity, growth, and friendship in the needlepoint world. Whether you’re a stitcher, small business owner, or just love stories of women building creative empires, this episode is packed with inspiration.

Listen now on the Penny Linn Podcast and get inspired by two of the most innovative voices in modern needlepoint.

In the inaugural episode of the Penny Linn Podcast, Krista shares her journey of starting and growing her needlepoint business, Penny Linn. From the initial idea to the challenges faced during the pandemic, she discusses the milestones achieved, including a million-dollar month and successful collaborations with brands like Tootsie and Eric Carle. Krista reflects on the impact of social media on sales, the importance of her team, and her aspirations for the future of Penny Linn.

Takeaways:

• Krista's journey into podcasting began with a desire to share more than just short clips.
• Penny Linn started as an online store during the pandemic and has grown significantly since.
• The business celebrated its five-year anniversary with major milestones, including a million-dollar month.
• Advent boxes have become a popular seasonal product, selling out quickly each year.
• Collaborations with brands like Tootsie and Eric Carle are expanding Penny Linn's offerings.
• Social media, particularly TikTok, has played a crucial role in increasing sales and visibility.
• The importance of customer feedback in product development is emphasized.
• Krista's personal experiences, including challenges during pregnancy, have shaped her business journey.
• The team at Penny Linn is described as passionate and dedicated, contributing to the company's success.
• Future plans include expanding the business and possibly opening a second store.