Performance Marketer

By Eric Beer

Performance Marketing is the most scalable business model in the world. Why? Because Results Matter. Period. My name is Eric Beer and over the past 10 years I've grown an 8-figure business built on p... more

5

9898 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Performance Marketer:

How many episodes does Performance Marketer have?

The podcast currently has 140 episodes available.

Performance Marketer episodes:

April 16, 2020How to Make Offers That Create Cash Flow - Brad Hart
For this week’s episode, I had the pleasure of talking to Brad Hart, an affiliate marketer, coach, and founder of Make More Marbles.
Brad has a remarkably rich backstory, and it’s very inspirational. Some of the challenges from his journey include a pretty turbulent childhood and changing careers several times over. But even though he ended up finding incredible success with his career, and at a very young age as well, he still wasn’t feeling happy.
And it wasn’t until he started attending Tony Robbins seminars that he got in touch with his values and pivoted to doing work he found way more fulfilling. Today, he’s mainly focusing on masterminds, coaching, and mentorship. One of his most recent accomplishments include ranking top 10 in the Knowledge Broker Blueprint affiliate program.
I’m delighted that I got a chance to talk to him and go over his strategy for crafting offers. Brad was so generous with his process. At one point during, he even did a share-screen and meticulously described every single aspect of his funnels. So get ready for some intense note-taking because these are the kinds of insights you won’t get anywhere else.
For me, it was such an exciting conversation to have, and I genuinely hope you all enjoy it as much as I did.
Key Takeaways:
Brad Hart’s background and how he got into the business world (1:19)
Leaping across industries to discover his success (5:56)
Why becoming successful at a young age sometimes backfires (8:35)
The value of personal development and why everybody needs coaching (13:06)
How Tony Robbins helped Brad reinvent himself (15:18)
Brad’s transition into the world of affiliate marketing and coaching (21:04)
An in-depth breakdown of Brad’s funnel (26:13)
What it means to take things “off-platform” (28:57)
How to deconstruct and hack other people’s funnels (30:57)
Why is creating cash flow your number one goal (33:18)
How to generate cash flow using Brad’s 5 step framework (39:17)

Additional Resources:
Eric Beer's One Affiliate Offer Challenge: View Now
My Brand-New SurveyDetective™ Platform (Coming September 2020): Get Access Here
Brad Hart’s Book, “8 Minute Mastermind”: Visit Here
---
Connect with Eric!
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
...more
50min
April 09, 2020KBB Affiliate Insights Part 2: The Results, The Lessons and What Comes Next
Welcome to part two of my Knowledge Broker Blueprint affiliate campaign breakdown. Last week, I went over the entire KBB promotion structure, and I dove deep into the way that I set-up my affiliate campaign. The previous episode covers everything that happened before the free livecast event with Dean Graziosi and Tony Robbins. If you missed it, I suggest you listen to that episode first.
Today, I’m going to talk you through the rest of the campaign, meaning everything that happened from February 27th onward. Also, I’m going to share some of the key takeaways I got from this entire campaign, as well as hint at the projects that I'll be turning to next.
This truly was an exceptional opportunity, and the experience I got from it will be priceless for my future projects. Primarily for my upcoming affiliate promotion of Russell Brunson’s Traffic Secrets book as well as the marketing campaign for my brand-new survey platform, SurveyDetective.
I hope my hour-long breakdown gave you some refreshing insights into the world of affiliate marketing. There are some very cool projects I have lined up shortly, and I’m going to share my thoughts and strategies over the following weeks.
It's going to be a very exciting period. I'm really looking forward to it, and I hope you'll come along for the ride.
Key Takeaways:
Dean Graziosi’s reflections regarding the livecast (1:08)
Creating email sequences for the KBB Course (3:00)
The last couple of days of the offer and the overall results (8:40)
Some of the key takeaways from the whole campaign (11:04)
A breakdown of my Operation Go (13:51)
Understanding the relativity of perceived value (15:23)
How I plan to leverage this experience for my SurveyDetective platform (19:36)
My upcoming affiliate campaign for Traffic Secrets by Russell Brunson (23:40)

Additional Resources:
Eric Beer's One Affiliate Offer Challenge: View Now
My Brand-New SurveyDetective Platform (Coming September 2020): Get Access Here
Traffic Secrets, a Brand New Book by Russell Brunson: Get It Here
Part One of My KBB Affiliate Insights: Listen Here
---
Connect with Eric!
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
...more
34min
April 07, 2020How to Apply for a Forgivable Loan Under the PPP: A Guide for Entrepreneurs and SMBs
If you’re an entrepreneur or a small business owner, you may be qualified for a forgivable loan. Last week, the government put into place the Paycheck Protection Program which can help you cover payroll expenses.
We’re facing some uniquely challenging times and this is will definitely go a long way to helping keep the economy going until the Coronavirus pandemic is under control and dealt with. I encourage you to contact your accountant, your lawyer or reach out to your bank as soon as you can and apply for a forgivable loan.
All businesses with up to 500 employees are can apply and although the program is planned to remain open until the end of June, there is a funding cap that will likely be reached before that time. Another reason why you should apply asap is that lenders need time to process your loan.
I’ve recorded this bonus episode to share my experience with filling out the application and answer some of the FAQs related to the PPP and the submission process. Check it out, apply if you’re eligible and I hope my experience can be of use to you. Stay safe, everyone!
Key Takeaways:
What is the Paycheck Protection Program? (0:43)
Who is eligible to apply? (5:17)
What counts as a payroll cost? (8:07)
Rules you need to follow in order for your loan to be forgiven (10:00)
How to fill out the Paycheck Protection Program Borrower Application Form (15:32)

Additional Resources:
Eric Beer's One Affiliate Offer Challenge: View Now
My Brand-New SurveyDetective Platform (Coming September 2020): Get Access Here
Traffic Secrets, a Brand New Book by Russell Brunson: Get It Here
---
Connect with Eric!
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
...more
27min
April 02, 2020KBB Affiliate Insights Part 1: The Set-Up, List Building And Creating A Free 5-Day Challenge
Over the last couple of months, I’ve been working as part of an affiliate marketing team, promoting the Knowledge Broker Blueprint Course created by Tony Robbins and Dean Graziosi. If you’ve been following my podcast and social media channels, then you’ve must've seen a lot of content related to the KBB.
Since that is only just a part of the story, I’ve decided to share my entire KBB affiliate experience over the next couple of episodes. I’m going to go through the whole process bit by bit, highlighting the stuff we did well and reflecting on the things we should’ve done differently.
All in all, it was an amazing experience people would typically pay a lot of money for. I got a chance to work with incredible guys such as Tony and Dean, all while acquiring 30,000 brand new leads in the process.
In part one of my breakdown, I'll go over why I decided to join the KBB affiliate team and how we set everything right up until the free livecast with Tony and Dean, which was a massive milestone in the campaign. I got really deep into the nitty-gritty of it, so when you’re listening to this, make sure you can dedicate yourself to it. There’s a lot of cool stuff you don’t want to miss.
Key Takeaways:
A message of support for everyone affected by the Coronavirus pandemic (1:18)
Why I decided to join the KBB Affiliate Team (2:39)
How I set-up my KBB affiliate campaign (5:33)
The secret to running a successful affiliate program (13:21)
Gathering 30,000 brand-new leads using Tony’s and Dean’s brand (15:08)
How I created and repurposed content to promote the KBB (17:53)
Creating my free 5-day challenge around finding your superpower (21:31)

Additional Resources:
Eric Beer's One Affiliate Offer Challenge: View Now
My Brand-New Survey Detective Platform (Coming September 2020): Get Access Here
Traffic Secrets, a Brand New Book by Russell Brunson: Get It Here
Take Eric Beer's FREE 5-day Challenge: Learn More Here
---
Connect with Eric!
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
...more
31min
March 26, 2020How To Find And Narrow Down Your Market Niche Using Surveys
I believe there’s no reason you can’t make money and do good at the same time. Being a good performance marketer is all about providing people with value. You’re looking to match a product or a service with people who need it.
Looking at the market as a whole, you should be able to understand two things - it’s gigantic and diverse. But marketing is all about efficiency, and performance marketing even more so.
You have to make the most money by investing the least amount of resources or efforts. That means you can’t go out and offer your product or service to anyone. You need to target people who are most likely to buy it.
Determining and understanding your target niche allows you to scale your performance marketing business, grow your list exponentially, and get better quality leads. The more you know about the people you’re targeting, the better you are at crafting your message. In the end, they’ll be more likely to resonate with what you have to offer.
Today, I’m going to dive into some of the critical concepts revolving the topic of nurturing your leads so that you can find your niche and narrow it down. After that, I’m going to share a little secret that will help you use information about your niche to control traffic and build your list further.
Key Takeaways:
How to be successful at what you’re trying to do (0:56)
Generating leads and driving traffic (1:39)
Nurturing your leads using surveys (3:46)
How to pick and determine your niche (5:17)
Finding success by modeling the things that work (8:14)
Why is finding out there is competition a good thing? (11:40)
Is there a way to make money and do good at the same time? (14:54)
The best way to control traffic (and other Traffic Secrets by Russell Brunson) (17:11)
Additional Resources:
Eric Beer's One Affiliate Offer Challenge: View Now
My Brand-New SurveyDetective Platform (Coming April 2020): Get Access Here
Traffic Secrets, a Brand New Book by Russell Brunson: Get It Here
---
Connect with Eric!
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
...more
23min
March 19, 2020How To Use A Survey Funnel In Your Marketing And What To Do Next
Last week, I shared a lot of good stuff about email marketing and sequencing. Mastering how to write emails and make sequences that convert is one of the final steps of my performance marketing framework. And since last week’s episode was heavy on the technical, today, I’m going to dive right into the practical side of things and try to bring the whole story together.
So if you’re still struggling to see the bigger picture, this episode should clear everything up on the macro level. I dedicated my previous lessons to exploring the earlier steps of my framework, and here, I’m going to give you an example that will show you how to apply everything that you’ve learned so far.
Once again, if you feel like you need to go back to the previous episodes and familiarize yourself with the concepts. Once you get the terminology down and have all the framework components in your head, you’re going to start recognizing them in the world around you. And when you’re able to do that, you’re progress will speed up exponentially.
Key Takeaways:
How to segment your audience through surveys (+ example) (0:58)
A performance marketing case study (3:02)
Get to know your audience and understand your core offer (9:34)
How to craft your message (10:48)
Why is creating win-win situations so important? (11:58)
Summarizing the performance marketing framework (14:18)
Additional Resources:
Eric Beer's One Affiliate Offer Challenge: View Now
My Brand-New SurveyDetective Platform (Coming April 2020): Get Access Here
---
Connect with Eric!
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/33tInim
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
...more
17min
March 12, 2020My Secret Framework To Creating The Perfect Email Sequence
For this episode of the Performance Marketer Podcast, I revisited another one of my private masterclasses, included in my challenge, “One Affiliate Offer”. And this week’s topic is all about creating the perfect email sequence that will allow you to convert leads into customers.
The techniques I’m going to share with you today played a huge role in my success and helped me build my performance marketing empire.
This episode is a little more on the technical side, so I advise you to listen to it multiple times and take notes. If you’re really serious about excelling in the world of performance marketing, you have to start absorbing this type of content.
Our previous episodes focused on the secrets and tips for creating traffic and acquiring leads. Today, we’re going to go a step further and I’ll explore some of the top techniques for selling any type of service or product via email. Stick around, I guarantee it’ll be worth your while.
Key Takeaways:
A quick recap of the top 3 ways to acquire leads (1:51)
What is the Soap Opera Sequence? (3:48)
How to create a Soap Opera Sequence that converts (4:53)
The basic framework for writing good marketing emails (12:41)
Tailoring your emails to 4 types of customer personas (13:17)
Disarming your audience by easing their concerns about the offer (16:16)
Using testimonials to win over the Skeptics (19:43)
How to play the FOMO card in order to get sales (21:13)
Additional Resources:
Eric Beer's One Affiliate Offer Challenge: View Now
Get Early Access to My SurveyDetective Platform (Coming April 2020): Get Access Here
---
Connect with Eric!
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/33tInim
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
...more
25min
March 05, 2020Fast Track Your Success By Learning Through Other People's Failures
Today, I’m going to do a deep dive into the topic of failure. And believe me, when I say, I know a thing or two about it. Throughout my career, I've had to suffer my fair share of failure. As did anyone who ever succeeded at anything.
Dealing with failure is not something that we’re naturally good at. Common responses to it include anger, frustration, disappointment, anxiety, and at times, even depression. We fall victim to our own limited perspectives. That is why, in order to boost the rate of your development, you first have to learn to accept failure for what it actually is - a tool that you can use in order to achieve your success.
Tune into today’s episode of the Performance Marketer Podcast to hear about my story of reaching success through failure. I’m also going to share how my way of approaching failure has allowed me to fast-track my success. And trust me - it can do the same for you!
Key Takeaways:
How I use failure to achieve success (1:28)
What do all people at the top of their industries have in common? (3:19)
Learning from my failures will help you reach your goals (5:12)
My method for figuring out if I’m on the right track (7:13)
Why am I such a strong believer in paying for coaching? (10:17)
Fast-tracking your success by learning from other people’s failure (12:52)
My life before performance marketing (15:48)
How I succeeded through failing (18:29)
Additional Resources:
Eric Beer's One Affiliate Offer Challenge: View Now
A Brand New Survey Platform Coming April 2020: Get Access Here
---
Connect with Eric!
Eric’s website: https://ericbeer.com
Follow Eric On Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/33tInim
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
...more
29min
February 26, 2020Part 3 of 3 | Get Excited About the Knowledge Broker Blueprint With Dean Graziosi
Reserve your spot for the KBB Livecast here!

Welcome to the final part of my incredible deep dive with Dean Graziosi. In this section, we cover a whole range of topics related to the KBB Course, the gold standard of the knowledge industry he co-created with Tony Robbins.
One final reminder that TOMORROW on THURSDAY, the 27TH of FEBRUARY, Tony and Dean will present this year’s version of the course – The Knowledge Brokers Blueprint. It’s going to be THE event of 2020 for the knowledge industry and you don’t want to miss this FREE Livecast Training!
Key Takeaways:
Learning from those that do is not a new concept (2:57)
How to start making an impact from day one (6:36)
The benefits of The MindMint Software (8:51)
An invite from Dean to attend the 2020 KBB FREE Livecast Training (13:29)
Click here to join my KBB VIP waiting list!
By signing up to my VIP list, you’ll also get my irresistible $39,119 Bonus Package for free! You might want to hurry, though – the first 20 people to buy get up to $4,500 cashback for a plane ticket to New York!
---
Connect with Eric!
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/33tInim
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
...more
18min
February 25, 2020Part 2 of 3 | Get Excited About the Knowledge Broker Blueprint With Dean Graziosi
Reserve your spot for the KBB Livecast here!

Welcome to part 2 of my incredible deep dive with Dean Graziosi. In this section, we go into the structure and the design aspects of his KBB Course, which he co-created with Tony Robbins.
Once again, a reminder that on Thursday, the 27th of February, Tony and Dean will present this year’s version of the course – The Knowledge Brokers Blueprint. It’s going to be THE event of 2020 for the knowledge industry and you don’t want to miss this FREE Livecast Training!
Key Takeaways:
The 3 key segments of the KBB Course (3:27)
Why everyone can benefit from taking the KBB Course? (5:35)
How does KBB Course help you change your life? (6:48)
Click here to join my KBB VIP waiting list!
By signing up to my VIP list, you’ll also get my irresistible $39,119 Bonus Package for free! You might want to hurry, though – the first 20 people to buy get up to $4,500 cashback for a plane ticket to New York!
---
Connect with Eric!
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/33tInim
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
...more
12min

FAQs about Performance Marketer:

How many episodes does Performance Marketer have?

The podcast currently has 140 episodes available.