Performance Marketer

If you ever thought about going into online marketing - NOW is the time!

This week, I’m joined by the founder of eCom Underground and renowned e-commerce expert, Bryan Bowman. He is an all-star in the online marketing space, and he’s got some incredible insights about the current state of the market he’d like to share with you.

Bryan and I initially met through Russell Brunson’s Inner Circle, and we got to know each other pretty well since then. We regularly have calls where we exchange ideas and discuss the latest online trends. 

I’ve enjoyed our conversations so much, and I figured you would, too, which is why I’m delighted to have him on the show.

Being a former pro golfer, he relied on his remarkable athlete mindset to get to the top of the e-commerce industry. He got into the game selling used products from eBay on Amazon, but things really skyrocketed when he discovered private labeling, which helped him develop multiple successful brands.

These days, he’s focusing on coaching and consulting SMBs on leveraging digital marketing to grow their business and dominate their market. He’s always organizing cool free challenges on various aspects of e-commerce and digital marketing, so make sure you check him out.

Tune in to learn more about the current state of the online market, up-to-date e-commerce trends, how to scale off-Amazon, and overall, how to grow a successful business in the next ten years with online marketing.

Key Takeaways:

• Bryan Bowman’s career as a professional golfer (1:17)
• Can a background in pro sports help you get ahead in business? (6:08)
• How Bryan started his digital marketing journey (9:13)
• Building an e-commerce business with private labeling (14:04)
• How has online niche marketing opened up opportunities for SMBs? (16:52)
• Bryan’s story of getting into coaching and consulting (18:14)
• Why should you be scaling your e-commerce business away from Amazon? (22:07)
• Picking the right client for your business (25:05)
• How to go from $1k to $25k with your e-commerce business in 30 days (27:56)
• What is the Blue Ocean of e-commerce? (33:15)
• The relationship between marketing, metrics, and math (36:16)
• Why is now the right time to get into online marketing? (40:20)
• How to leverage ideas from different industries to grow your business (42:11)
• Why is coaching the best way to fast-track your success? (45:02)
• Do you really need to put yourself out there to build a successful online brand? (49:46)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here
• Connect with Bryan Bowman: Visit Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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This week on the podcast, I'm joined by Josh Latimer, aka Automate Josh! 

With years of experience as a serial entrepreneur, Josh founded, grew, and sold three highly successful businesses. These days, he focuses on teaching, coaching, and helping small business owners understand the power of automation and systems.

After listening to a cassette tape of Rich Dad, Poor Dad by Robert Kiyosaki, Josh felt inspired to dive into the exciting world of entrepreneurship. He began his journey with a brick-and-mortar window-washing business, which he later grew to just under $200k in monthly revenue!

A software company, an education company, and a podcast later, we meet Josh to discuss his latest project - Honor & Fire.

Josh and I share a core value. We believe there's nothing more important than family. 

As entrepreneurs, everything we do comes back to bettering the lives of those we love most.

Unfortunately, achieving work-life balance is rarely easy, especially when it comes to entrepreneurs. With only 24 hours in a day, many people struggle to cope with the challenges of being a business owner.

In those types of situations, family life is usually the first thing that suffers... Unless you do something about it.

"We need to build wealth... But we don't need to burn our household to the ground in pursuit of it." - Josh Latimer

Today, Josh is going to share a vision of Honor & Fire, an educational program for entrepreneurial families that he co-designed with his wife, Ashley. Using family systems, they aim to empower small business owners to build a business of their dreams without sacrificing quality family time.

In this episode, Josh will present a high-level overview of the program, and together, we'll explore the key points of his marketing strategy.

Key Takeaways:

• Balancing entrepreneurial and family life (2:15)
• Josh Latimer’s background, career, and vision (4:20)
• How is Honor & Fire going to help small business owners? (6:54)
• Why is your relationship with money a key factor in your success? (8:35)
• Who is the target audience for Honor & Fire? (10:47)
• The pros and cons of acquiring leads solely through content marketing (12:01)
• How to change people’s lives effectively (13:25)
• Why is getting results crucial for marketing? (16:49)
• Emotions and transformation (19:12)
• Josh’s experience with organizing masterminds (21:12)
• Is having an online presence a necessity in today’s business? (22:59)
• Josh’s advice for entrepreneurs struggling to survive in a COVID-affected world (26:49)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here
• Connect with Josh Latimer: [email protected]

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Do you know how big the lead generation business actually is?

According to numbers from 2019, lead gen business advertisers bought $2.6 billion. Huge, right? But it’s still just half the story.

The forecasts show that this number is going to rise to a whopping $3.2 billion just four years from now! 

One thing we can say for sure - the lead gen industry is not going anywhere. It’s recession-proof.

Because the bottom line is people always need leads. And anyone, literally anyone, can step in and become a part of the greatest business in the world.

I see many people out there struggling, itching to get away from their 9-to-5 and chase their dream of becoming an entrepreneur. But if you’re not generating enough cash flow, it’s always going to be an uphill battle. And starting a lead gen business can help you break that vicious cycle.

Last week I gave you a high-overview of how you can use my Beer method and my SurveyDetective platform to start your own lead generation operation and get some quick wins under your belt. 

Today, we’re diving in even further as I share my 7-step lead generation framework to help you take control of your business and become a true Performance Marketer. 

There’s going to be a lot of practical tips for you in this one, including instructions on how to turn cold leads into warm leads and a formula for calculating your allowable cost per lead. Absolute gold for anyone looking to get concrete info about how to do lead gen.

Are you ready? Let’s get to work!

Key Takeaways:

• How big is the lead gen business really? (1:46)
• The three essential types of leads in the market (4:49)
• My seven-step process for generating leads efficiently (8:09)
• How to warm up cold leads (13:02)
• Nurturing your leads with follow-up sequences (16:37)
• Taking control of your business with direct response marketing (21:24)
• When does your sales team come into play? (23:24)
• Why you need lead analytics (24:45)
• How to calculate your allowable cost per lead (26:53)
• The risk-reward nature of lead gen deals (29:53)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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If you haven't already, please rate and review the podcast on Apple Podcasts!

You don't need to have your own product to start making money.

Trust me. I've been there. I was generating millions of dollars long before Performance Marketer and SurveyDetective. 

Lots of entrepreneurship coaches like to emphasize finding your passion. And even though I'm 100% on board with doing what you love, I know not everyone can afford it.

Financial security helps you make better decisions.

Operating under financial pressure can be real torture; there's no doubt about it. If you're barely making ends meet, finding your passion isn't a top priority.

I believe there is a perfect middle-ground solution between making good money while still NOT having to give up on your dreams.

Knowing how to generate leads is a necessity for any type of business. Sooner or later you're going to need to know how to do it, and how to do it well. 

What a lot of people don't realize is, lead generation on its own is an entirely viable business option. And it doesn't take much to start seeing results.

Join me today as I share a high-level framework on how to build a profitable lead gen business quickly and easily using my proven method.

Key Takeaways:

• The one thing that makes becoming an entrepreneur a whole lot easier (1:22)
• Creating cash flow as a way to support your dreams (3:31)
• What is lead generation? (5:22)
• How to make money selling leads (7:19)
• The 5 steps to making $10k+/month with my proven method (12:34)
• Why you should always bet on yourself (14:53)
• What makes lead generation such a powerful skill to have? (17:02)
• The key advantage you’ll have over others doing lead gen (18:35)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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If you haven't already, please rate and review the podcast on Apple Podcasts!

The majority of marketers are leaving money on the table.

When you’re crafting an offer, you need to make the most out of every single component. Make every page work towards reaching your goals.

Every survey needs a thank you page. But even those who understand the value of showing appreciation to your audience frequently miss out on a huge opportunity to make a little extra.

I’m talking about found money.

Yes, your thank you page is an excellent way for you to acquire additional conversions. It performs amazingly well, whether you’re using a lead magnet, trying to make a sale, or just getting people to engage with your brand.

For this week, I’m going to show you how to create a fantastic thank you page so you can supplement your marketing efforts and drastically increase your conversion rates.

But there’s more!

I’m going to share a full outcome page framework for you to use when creating segmentation surveys. While going through the steps, I’ll refer back to some of the top tips and techniques we’ve explored over the last couple of months.

Tune in for an hour-long episode of the Performance Marketer Podcast, recorded live inside of my exclusive Facebook Group.

And if you want to stay updated about my monthly membership program and the SurveyDetective platform, while getting bonus content from the show, sign up to my waitlist using the link below, in the Additional Resources section.

Key Takeaways:

• What is found money? (1:52)
• How to create a thank you page for an investigative survey (4:23)
• Setting up an outcome page for your segmentation survey (9:59)
• How to chose a headline for your outcome page (13:38)
• Should you bother showing appreciation to your audience? (14:58)
• Why you need to be perfectly clear and precise about your lead magnet delivery (16:15)
• How to relate with your audience on your outcome page (24:20)
• Listing out segment-specific desires and objections in a question format (28:43)
• Transition time - presenting your core offer (30:17)
• Answering segment-specific FAQs to entice logical buyers (33:36)
• The proper way to add testimonials to your outcome page (35:33)
• How to perk up your offer using bonuses (37:23)
• A list of things you can offer on your thank you page (39:10)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Are you making the most out of your lead magnets?

They are a powerful marketing tool, one that every marketer should know how to leverage.

You create a lead magnet to draw out a specific action from your audience. But while you’re offering a piece of content for free, you’re also asking something in return. 

Depending on your goals, you could ask for an email or a phone number or maybe request a particular action, like subscribing to a podcast or a YouTube channel.

Whatever it is you’re giving away, you’re using it to entice your audience to engage with you. 

Essentially, you’re making an ethical bribe.

Lead magnets work so well because they’re built on an evergreen marketing principle - people love getting free stuff. Still, there’s a lot more you need to take into account to really make the most out of them.

Yes, creating a great lead magnet will skyrocket your conversion rate. But on your way there, you’re bound to run into all sorts of common traps. If you’re not careful, they could completely derail your campaign.

I’ve seen people make the same mistakes over and over again when it comes to lead magnets. All of them are easily avoidable.

And so for today, I want to share with you some essential questions you should always ask yourself before putting your lead magnet into place.

This checklist of top 9 mistakes to avoid when choosing a lead magnet giveaway will ensure you’re on point every single time. 

If you want to get a PDF of the full list, sign up to my SurveyDetective VIP waitlist through the link below, in the Additional Resources section!

Key Takeaways:

• What is a lead magnet? (1:58)
• Providing value is crucial for a good lead magnet (3:58)
• Enticing your audience by promising a quick solution (4:56)
• Why your lead magnets need to be efficient (5:31)
• Creating a lead magnet intrinsically valuable to your die-hards (6:38)
• Why you must explain when will your audience receive their lead magnet (8:32)
• The benefits of positioning yourself as an expert via a lead magnet (13:20)
• How to build relationships with your audience using lead magnets (14:50)
• Making sure your lead magnet sets up your core offer well (19:27)
• How to create a lead magnet using your core offer (24:56)
• Why you should stop worrying about giving away too much information (29:40)
• A quick recap of this week’s episode (30:34)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Every great survey needs a breathtaking, killer hook. The headline on your start page is your only shot at leaving a good first impression. You have to make it count every single time.

Coming up with an awesome hook is about knowing what makes your audience tick. You need to figure out how to pique their interest and spark curiosity. 

If you fail to do so, there’s a chance all of your hard work will be in vain. Nothing increases a drop-off rate more than a bland, poorly constructed hook that completely misses the point.

Over the years, I’ve developed a system that allows me to brainstorm a vast amount of quality headlines at a ridiculously fast pace. I later test them out with my SurveyDetective platform to determine which of them performs best. 

I don’t leave anything to chance.

Based on this system, I’ve developed a framework to help my Performance Marketer founding members create killer hooks the same way I do. 

And so for today’s episode, I’m going to share some structural insights and examine the crucial elements of a top-performing, curiosity-based headline. In other words...

Learn how to create a killer hook for your survey without wasting time and money on courses, in just over 30 minutes!

Key Takeaways:

• What is your hook designed to do? (0:58)
• The 2 fundamental components of a killer hook (2:03)
• Top 9 ways to start off a headline (6:34)
• Adding a prefix to your hook (9:23)
• How to create timeframes for your hook (10:34)
• Using roadblocks vs. using pain (12:34)
• Why add a suffix to your headline? (15:17)
• Some examples of strong hooks (17:04)
• A recap of my hook-writing framework (18:33)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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If you haven't already, please rate and review the podcast on Apple Podcasts!

When you’re trying to learn a new skill, there are certain things you can always count on. There is always going to be some kind of a learning curve, and some people will find it easier than others.

One thing is sure - no one ever got it right on the first go. I’ve been in this business for over 20 years, and there’s no doubt that the difference between my first and most recent survey is nothing short of astronomical.

So we all learn by failing at first and getting better as we go. But why we fail and how speaks worlds about the speed of our journey.

In all my years of building surveys and helping others do the same, I’ve seen people disrespect the process countless times. And as long as you’re trying to pull questions out of thin air, hoping you'll stumble upon crucial information about your audience - you’ll always be a long way from harvesting the true power of surveys. 

You can mess up a survey in many ways, although some are much more common than others. I recently set a challenge for myself and was able to list out the 21 most common mistakes people make when building surveys. 

Today, I’m going to share every single one and explain exactly how to avoid them.

There’s a lot of ground to cover, so let’s get to it right away!

Key Takeaways:

• The right way to build surveys (0:55)
• 21 mistakes to avoid when building your survey (2:02)
• The essence behind scoring your leads (2:48)
• What is the purpose of having evenly distributed segments? (4:22)
• How to make attention-grabbing hooks (7:00)
• Matching your incentives to the wants of your die-hard audience (9:08)
• Why you should never overwhelm your audience with questions (11:15)
• Nothing good comes from leading questions (13:18)
• The trouble that comes with leaving room for interpretation (15:00)
• Why you should never ask two questions as one (17:05)
• The ideal number of survey questions (20:08)
• How to fast track your success (21:43)
• A quick recap of the 21 mistakes to avoid when building surveys (22:43)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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If you haven't already, please rate and review the podcast on Apple Podcasts!

We covered a lot of powerful topics about segmentation in recent episodes. And the best way for me to tie it all together is to give you a practical step-by-step example. 

I’m going to show you exactly how I use segmentation surveys to get better results.

Last week, I talked about the five types of market segmentation. Today, I’m going to rely on purchasing behavior, a subcategory of behavioral segmentation, to show you the full process of creating and implementing a segmentation survey.

Make sure to tune in because this episode holds the key to becoming a SurveyDetective.

My goal is to give you the knowledge and the know-how that will help you utilize the full power of surveys. And after I’ve succeeded, I’m going to provide you with the tools to do it easier, faster, and better.

The launch of my game-changing platform SurveyDetective is slowly approaching, and I want you all to be ready when it comes out. Join my VIP waitlist below, in the Additional Resources section, to get cool, behind-the-scenes updates.

Combining my performance marketing secrets with the efficiency of SurveyDetective will transform you into a force to be reckoned with, no matter the industry.

If you can do that, there’s nowhere to go but up.

Key Takeaways:

• What makes predictive segments so powerful? (4:07)
• The essence of my ISTP framework (6:56)
• An example of predictive segments based on purchasing behavior (8:33)
• How to create unique outcomes for each of these 6 segments… (13:26)
• Bargain Hunter… (15:24)
• Research Buyer… (16:18)
• Money-back Guarantee Buyer… (18:11)
• Testimonial Buyer… (19:25)
• Lazy Buyer… (21:33)
• ...and Impulse Buyer (23:01)
• A summary of the ISTP process (25:57)
• Cool new stuff I have planned for my Performance Marketer Nation (27:41)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

Surveying your audience is not merely “asking questions.” But a lot of people treat it that way. It’s usually the same people who complain about not getting results.

You can’t just go with your gut or brainstorm your way into a good, reliable survey. There is a process, and you need to respect it.

When choosing questions, you need to be careful, precise, and efficient. There’s only so much you can ask before your surveyees become annoyed or agitated and decide not to go through with it.

That is why every question has to have a purpose.

What you need are questions that will help you investigate and segment your audience.

Each question you ask should reveal a portion of the story. If you don’t understand how a specific question does that - get it out! You don’t need it.

Today, I want to talk to you about 5 types of market segmentation you can use to create surveys and get the whole story.

I’m going to go over each of these segmentation types, explaining when and how to use them.

Let’s dive in!

Key Takeaways:

• Surveying cold vs. warm vs. hot leads (1:29)
• How we implemented these segmentation types to SurveyDetective (3:41)
• Demographic segmentation (4:06)
• Firmographic segmentation (4:41)
• Geographic segmentation (5:43)
• Psychographic segmentation (6:54)
• Behavioral segmentation (8:10)
• How to use types of market segmentation to create surveys (9:24)
• Creating perception using segmentation (10:41)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Request Access Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!