Performance Marketer

By Eric Beer

Performance Marketing is the most scalable business model in the world. Why? Because Results Matter. Period. My name is Eric Beer and over the past 10 years I've grown an 8-figure business built on p... more

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How many episodes does Performance Marketer have?

The podcast currently has 140 episodes available.

Performance Marketer episodes:

March 04, 2021How to Create an Online School to Promote Your Market Offer | Interview With Bart Miller
Another week, another awesome interview! I’m super excited to be joined by business coach and online school expert, Bart Miller!
For the past 15 years, Bart has been making his mark in the online business and digital marketing space. He’s built several 7-figure businesses from scratch, and ever since he moved into coaching, he’s been helping other entrepreneurs do the same.
Bart has an intense drive for collaboration and is very skilled at bringing out the genius in others to create incredible business opportunities.
The work he’s done with online schools is phenomenal, and he’s going to share lots of details about his approach.
We discuss his method for choosing people to go into business with, his views on the significance of business systems, and critical preconditions for creating a successful partnership.
All that and a whole lot more on this week’s brand new episode of the Performance Marketer Podcast!
Key Takeaways:
What Bart Miller does with online schools (1:03)
Why every good entrepreneur must think like a performance marketer (5:40)
How does Bart choose people and businesses to partner up with? (7:17)
What do most businesses require to succeed? (11:40)
Things you should know before creating an online school (15:34)
Best practices for creating an online school (18:49)
What’s it like to be Russell Brunson’s fashion consultant? (22:13)
Bart Miller’s most recent projects (26:28)
Additional Resources:
Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
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Connect with Eric!
Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
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33min
February 25, 2021How to Create an IDEAL Customer Avatar Using Surveys | Interview With Dave Lindenbaum
This week, I welcome a special guest to the Performance Marketer Podcast!
Dave Lindenbaum is an online marketer, copywriter, and founder of Get Kombucha. One of his most recent clients is a fertility expert who is helping women achieve their life-long dreams of becoming a mom.
I invited him for a quick chat because he’s very insightful, energetic, and I always have tremendous fun talking to him!
We both adore just geeking out on marketing and spitballing ideas, so I figured you guys would love to tune in to one of our conversations!
Today, we’re diving deep into customer avatar research. We’ll discuss the best practices for creating a customer avatar and explain why surveys are such a CRUCIAL part of this process.
Let’s get to it!
Key Takeaways:
Understanding the day in the life of your avatar (1:18)
Why copywriting requires sensitivity (2:56)
Getting to the bottom of your avatar’s “WHY” (5:34)
The 2 fundamental uses of surveys in marketing (7:12)
Why you need to learn about your avatar’s unique language (9:52)
The benefits of using a time-lapse copy method (11:09)
Should you be naming your avatar? (13:59)
The advantages of surveying your own community (16:28)
What your Facebook Group’s number one goal should be (19:36)
A powerful technique for discovering your “WHY” (20:27)
Why are surveys so awesome for generating new leads? (22:14)
Additional Resources:
Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
---
Connect with Eric!
Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
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If you haven't already, please rate and review the podcast on Apple Podcasts!
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26min
February 18, 2021My #1 Secret About Leads: A 14-Day Email Sequence Framework That Converts Leads Into Sales
Today we’re going to talk about a key step in using leads to build and grow your business.
In recent weeks, we’ve discussed why leads are so crucial for every business. However, lots of people still struggle to set up a system that works.
And here’s the number one reason why they fail. It’s because they didn’t put in the time to build a relationship with their list.
When you’re dealing with cold leads, you NEVER lead with a sale. You can’t expect people will give you money when they know nothing about you or your business.
A few might but most of them won’t.
This is why nurturing your list is so important and why the true power of leads lies in the follow-up.
For this week, I’m going to share a 14-day email sequence framework that will help you warm up those leads, nurture them, build a relationship, and finally, convert them into sales.
Make sure to watch all the way through because I’m also going to share a little secret about a project I’m currently working on.
Now, let’s jump into the show!
Key Takeaways:
The secret about what makes leads are so valuable (1:06)
How to nurture your leads (3:42)
My 14-day email sequence framework (6:49)
Day 1: The Soap Opera Sequence (7:52)
Day 2: The Backstory (9:45)
Day 3: The Epiphany (10:16)
Day 4: The Call to Action (11:55)
Day 5: The Impulse Buy (13:26)
Day 6: The FAQ (14:26)
Day 7: The Proof (15:07)
Day 8: The FOMO (17:11)
Day 9: The Feedback (19:06)
Day 10: The Three Secrets (21:10)
Day 11: The FAQ #2 (21:26)
Day 12: The Proof #2 (21:53)
Day 13: The FOMO #2 (22:45)
Day 14: The Feedback #2 (23:34)
Is it possible to make a million bucks just from follow-up? (25:34)
Additional Resources:
Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
---
Connect with Eric!
Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
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33min
February 11, 2021Why My Perfect Survey Method Works In ANY Industry... And Why BILLION-dollar Businesses Use It Too!
Now that you know all about my Perfect Survey Method, I want to show you some real-world examples!
Here's what you need to know. These five steps for building the perfect survey will work for ANY business, in ANY industry, selling to ANY niche.
I've done lead generation for every type of business you can imagine - and I ALWAYS got results.
Today, I will dive into how some well-known companies use this same method and provide a complete breakdown of their survey lead generation process.
These are billion-dollar companies we're talking about! And I'm not using anything confidential here - you can go to their website right away, take their survey and see for yourself.
I went through their survey funnels, reverse-engineered them, and I'm going to explain how they work.
And if you have any questions after watching or listening to the show, please feel free to reach out. I'm always there for my Performance Marketers!
Let's jump into the show!
Key Takeaways:
How does Apple use surveys to sell Mac Computers? (1:28)
Why my Perfect Survey Method works incredibly well for real estate agents? (4:59)
The difference in targeting real estate sellers vs. buyers (8:37)
Warby Parker Case Study: Why billion-dollar companies use the perfect survey method (11:13)
The benefits of setting up a seamless survey process for your business (16:15)
What are automated email sequences? (18:21)
Why you should NEVER make guesses about your audience (19:48)
Additional Resources:
Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
---
Connect with Eric!
Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
...more
23min
February 04, 2021My 5-step Perfect Survey Method: A Bulletproof Way for Generating High-Quality Leads With Surveys
Can surveys help you set up a million-dollar business?
Last week, I explained why surveys are the single best way to level up your business, acquire leads, and stand out from the crowd.
Today, I’ll be going a step further... Or five, to be precise.
Yes, I’m going to do a full breakdown of my 5-step Perfect Survey Method and show you the exact framework I used to generate millions of high-quality cold leads!
And I continue to use it to this day.
Because it’s not only bulletproof, but it also works in any industry or any niche.
And if you’ve ever heard people say surveys “didn’t work” for them, it’s because they weren’t doing at least one of these steps - if not all of them.
I guarantee you.
So strap in, folks! Break out the notepad, and let’s do this!
Key Takeaways:
Why people have trouble gathering leads? (1:44)
My 5-step Perfect Survey Method (4:32)
Step One: Attract (5:59)
Step Two: Identify (8:52)
Step Three: Segment (10:49)
Step Four: Target (12:23)
Step Five: Position (13:14)
How will my Perfect Survey Method help your business? (15:06)
Additional Resources:
Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
---
Connect with Eric!
Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
...more
17min
January 28, 20216 Tips You Need to Know to Set Up AMAZING Lead Gen Deals With Your Affiliates (CPL/CPA)
Wouldn’t it be great if you could set up a lead gen deal where you pay ONLY when you get results?
Last week on the podcast, I shared my framework, which showed how you can start a lead gen business without spending ANY of your own money.
If you recall, for this to work, we need three players willing to play the game: the Advertiser, the Affiliate, and YOU!
Today, I’m going to focus on exploring your relationship with “the Affiliate” (aka, “the Publisher”) - the person who will be supplying the leads for your deal.
I’m going to share with you six tips for creating AMAZING lead gen deals with your affiliates, including one essential tip that will help you stand out from the crowd!
Exciting, right? Well, that’s not all!
If you listen through to the end, you’ll get some bonus tips as well that should really help you hit the ground running.
Get ready, Performance Marketers! You’re in for a treat!
Key Takeaways:
A quick recap of the previous episode (1:22)
Tip #1: Converting Offer (3:09)
Tip #2: Competition (4:07)
Tip #3: Metrics (5:05)
Tip #4: Your Affiliate’s Needs (5:59)
Tip #5: Affiliate Networks (12:07)
Tip #6 Part 1: Agency of Record (18:32)
Tip #6 Part 2: My Perfect Survey Method (21:14)
Bonus tips for creating game-changing lead gen deals (28:37)
Why is building your list so powerful (Russell Brunson example)? (37:37)
If you have any questions - get in touch! (41:33)
Additional Resources:
Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
---
Connect with Eric!
Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
...more
45min
January 21, 2021How to Start a Lead Gen Business Without Using Any of Your Own Money (Beginner - Simple)
Have you ever wanted to start your own business but weren’t sure where to ACTUALLY start?
Maybe you’re still searching for your passion, or you can’t seem to decide on what your first step should be.
If any of this sounds familiar, you’re in the right place. What I have planned for you here can help you.
I firmly believe that starting your own lead generation business could do wonders for your career. How do I know? Because that’s exactly how I started building my empire.
I’m going to tell you a little secret. ANYONE can learn how to generate leads.
It’s got nothing to do with talent, and you don’t need a formal education… It’s a skill set! One you can learn, get better at, and make a ton of money in the process.
So for today, I’m going to share my step-by-step framework on how to start a successful lead generation business.
And you can do all of it without spending a single penny of your own money.
Stick around, you’re in for a treat!
Key Takeaways:
Why I believe ANYONE can start a successful lead gen business (1:11)
My simple framework for starting a lead generation business (4:02)
How to leverage other people’s traffic to build your business (7:02)
Finding offers directly vs. going to an affiliate network (9:31)
Some of the key factors that determine the quality of your lead gen deals (13:27)
The most important aspect of your job (15:35)
Why I’m committed to helping you build a successful business (18:57)
What makes lead generation a recession-proof business? (20:40)
Additional Resources:
Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
Get my “Million Dollar Dads” FREE Bonus: Visit Here
---
Connect with Eric!
Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
...more
23min
December 25, 20205 Lessons Learned From Making One of The Hardest Decisions Of My Life
Making tough decisions is a part of life. It’s just that some take a much bigger toll than others.
Last week, I had to make one of the hardest decisions of my adult life.
I know this year has been pretty rough on everyone, and we all can't wait for it to end. For my family, it’s ending on a sad note.
About a month ago, our dog Cody, who has been with our family for 16 amazing years, was diagnosed with congestive heart failure. And a little over a week ago, his health started deteriorating rapidly.
He was really hurting, which put us in the position of having to ask ourselves a deeply heartbreaking question.
How do you know if and when should you euthanize your beloved animal companion?
Since it’s a very personal topic, I won’t be going into too much detail. But I also feel it’s a story I need to share.
We all face tough decisions in life at one time or another. These kinds of gut-wrenching experiences are devastating, but they can also teach us plenty - if we can find the strength and the courage to learn.
Today, I’m going to share with you the 5 lessons I’ve learned from all this.
If anyone out there is facing a similarly hard decision - I hope this episode finds you well.
Key Takeaways:
A different kind of episode (0:00)
The story of how Alli and I got Cody (5:00)
Learning about Cody’s heart condition (10:02)
Facing the devastating question of euthanasia (14:08)
Lesson #1: How to make hard decisions (20:07)
Lesson #2: About the grieving process (21:33)
Lesson #3: Stages of grief (23:18)
Lesson #4: When does the sadness go away? (28:26)
Lesson #5: Why you should never let fear of loss stop you (35:38)
Summarizing the five lessons (39:16)
Closing thoughts about the power of mindset (49:43)
Additional Resources:
Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
Get my “Million Dollar Dads” FREE Bonus: Visit Here
---
Connect with Eric!
Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
...more
54min
December 17, 2020How to Build a Legacy: A Reading of My Chapter From the Best-Selling Book “Million Dollar Dads”
Hey there, Performance Marketers! I hope you’re excited about this week’s episode as much as I am because I have a special treat prepared for you.
This week on the show, I will be reading my entire chapter from the recently published “Million Dollar Dads”!
Several episodes ago, I talked about all of the things that went into prepping, writing, and publishing a best-selling book. I wanted to take you through the entire journey with me, and this reading of my chapter from the book will be the last step.
You will hear my story told chronologically, highlighting the critical moments of my career, the challenges of being an entrepreneurial dad, and some of the biggest lessons I’ve picked up along the way.
I’ve also shared a lot of great stuff about performance marketing in general, as well as my most recent project - SurveyDetective.
Once again, I want to thank you so much for showing up for me during this time. You’ve provided me with so much support, and I’ll be forever grateful.
Tune in to listen to my chapter in which I share my thoughts on making an impact and building a legacy.
I hope you enjoy it!
Key Takeaways:
What is my chapter of “Million Dollar Dads” about? (1:08)
New ways for you to reach out to me! (Performance Marketer Text Community) (3:21)
How I got into direct response marketing (5:53)
Starting my own business (10:50)
How does affiliate marketing work? (14:53)
The rewards of being a successful entrepreneurial dad (21:44)
How media arbitrage works (26:14)
Modeling other people’s success (30:33)
Joining Russell Brunson’s Inner Circle (31:54)
My most recent project - SurveyDetective (34:26)
Two of the biggest marketing mistakes people make (37:48)
How I use surveys to help people fast-track their business (42:33)
Why I want to help you become a SurveyDetective (45:09)
Why SurveyDetective works for ANY business (53:10)
Additional Resources:
Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
Get my “Million Dollar Dads” FREE Bonus: Visit Here
---
Connect with Eric!
Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
...more
58min
December 11, 2020How Does Watching Movies IN REVERSE Help You Become a Better Entrepreneur?
When I was a kid, I used to go to the movies with my friends all the time. And we had this little trick, where, after it ended, we’d sneak into another theater so we could watch the last 20-30 minutes of a different movie.
Later, when I would watch that same movie from beginning to end, knowing the ending completely changed the entire experience.
Watching the story unfold in a different direction gave me a lot more insight into the movie structure itself.
So what does starting a business and watching a movie in reverse have in common?
For us, it was all about having fun and watching as many movies as we possibly could.
I realize now that this is also an excellent method for learning about the best way to develop a roadmap for your brand new business.
Great entrepreneurs start at the end and work their way back.
When you define an ending, you also give your journey a powerful sense of direction. And when you know how the story ends, it’s a lot easier to work your way back to the beginning and map out all the steps you need to go through before getting to where you want to go.
Today’s episode is dedicated to all entrepreneurs out there who are feeling a bit stuck. I hope this trick will help you get moving again!
Key Takeaways:
Things you can learn from watching a movie in reverse (1:03)
Why your business needs a roadmap (3:57)
How to build a roadmap for your new business (7:35)
Why ALL great entrepreneurs start at the end (11:59)
The main reason why good products fail (14:03)
What does the end of your movie look like? (18:32)
One of the biggest challenges I’ve had with SurveyDetective (20:50)
Pick an ending that works for what you’re trying to accomplish (23:22)
What's to learn from mapping out other people’s success stories (26:29)
Additional Resources:
Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
Get my “Million Dollar Dads” FREE Bonus: Visit Here
---
Connect with Eric!
Send Eric a Text: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
...more
29min

FAQs about Performance Marketer:

How many episodes does Performance Marketer have?

The podcast currently has 140 episodes available.