Performance Marketer

When you’re long enough in a business, you almost forget that there are people who know nothing about it. 

I get many questions about affiliate marketing, and sometimes I'm pretty surprised that people are not familiar with its basics. 

But then, I remember that “the expert at anything was once a beginner.”

Thinking of beginners, I decided to explain what affiliate marketing is.

I put together a simple deck on the basics, and this episode is the first part of it. 

I’m explaining what affiliate marketing is, who are the three key players in the business, and how affiliates get paid.

So, tune in and start building a solid foundation for becoming a successful affiliate.

Key Takeaways:

- What is affiliate marketing? (01:40)

- Advertiser - definition, concept, goals (03:54)

- Affiliate - definition, concept, goals (05:04)

- Consumer - definition, concept, goals (06:20)

- What is the cost per click (CPC)? (07:54)

- What is the cost per lead (CPL)? (09:54)

- What is the cost per sale (CPS)? (13:11)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

My favorite way to start my week is to get a strong dose of motivation. How do I do it? It’s simple... 

I watch greatness!

Coaching is a great way to fast-track your success. Still, I often hear people saying they just don’t have money for it.

And I get that… Even though it’s a great investment, I understand it can be tough to set aside $5k or $25 for it. But in that case - just do what I do on Monday mornings!

So what do I mean by watching greatness? Modeling your success doesn’t end with companies. There’s plenty of people out there who’ve already done what you’re looking to achieve.

If you listen carefully to what they say, you’ll discover some of the biggest secrets of success - free of charge!

I find myself drawn to athletes and listening to their stories. Recently I watched the 2021 Pro Football Hall of Fame induction ceremony. Some of the best NFL players of all time gave inspiring speeches, and I was so moved by their words I decided to dedicate this week’s show to it!

In this episode, I’m going to be breaking down their amazing quotes about success, overcoming adversity, self-respect, legacy, and many other precious lessons.

I hope their words inspire you as much as they’ve inspired me.

Key Takeaways:

- Don’t have money for coaching? Here’s what you can do… (0:51)

- How I motivate myself while modeling other people’s success (2:09)

- Discovering secrets to success in acceptance speeches of legendary athletes (3:38)

- Charles Woods on self-respect (6:35)

- Jimmy Johnson on focusing on QTL (Quality Time Left) (7:27)

- Calvin Johnson on dealing with adversity and pain (9:12)

- Isaac Bruce on showing up those who doubted you (12:29)

- John Lynch on supporting other people (16:03)

- Edgerrin James on getting your life on the right track (18:08)

- Peyton Manning on legacy (19:59)

- How MJ used self-motivation to become the GOAT (25:11)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

Building wealth is a relatively simple concept, but cryptocurrency has added an exciting new dimension to it.

Everyone wants to know if crypto is the next big thing or just a fad doomed to fail from the get-go.

I firmly believe that cryptocurrency is here to stay. And I’m investing a sizeable portion of my hard-earned dollars to back that up.

Now, bear in mind - I’m not a financial expert. Nothing you hear today can be considered financial advice!

What I can do is share my thoughts on a movement I’m very passionate about and how I’m leveraging it to build wealth.

To me, wealth-building is extremely important. I believe the key to making the world a better place is having good people making more money. 

And my goal is to generate enough wealth to invest large amounts of it in people and startups looking to make a difference.

Is crypto the right way for me to get there? I’m confident it is. 

And if you want to learn more about how I plan on doing it, tune into this week’s episode!

Key Takeaways:

- The fundamentals of building wealth (0:54)

- Is it too late to start investing in cryptocurrency? (3:00)

- The lesson I learned from my experience of investing in Netflix (6:02)

- A simple method I use to ground myself and stay in the game (6:53)

- The benefits of getting into crypto while it’s still tricky (8:34)

- My favorite cryptocurrencies to invest in (10:08)

- The best way to fight investing anxiety is… (14:01)

- Why is wealth-building similar to selling a company? (15:01)

- You gotta start somewhere! (17:10)

- Why building wealth matters (19:43)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

Lots of people dream of becoming entrepreneurs. And yet, there are some very common reasons why most don’t.

Sure, you want to start your own business... But you also need to afford food and a roof over your head. So what do you do?

For many, side hustles have been the perfect solution. You work your 9-5 to make ends meet, and in your free time, you slowly start piecing together a sustainable operation.

One of the biggest challenges of having a side hustle is knowing WHEN to go all-in. 

But how do you know? What if it’s not the right time?

If you’re working a crappy job you hate, you’re probably itching to quit. You’re also most likely scared out of your mind because you’re living paycheck to paycheck.

But did you know that having a low-paying job can ACTUALLY be a blessing in disguise?

I’m going to share a quick secret in this week’s episode and explain why crappy jobs make great entrepreneurs.

Let’s dive in!

Key Takeaways:

- When to turn your side hustle into a full-time gig (0:00)

- A recent Gary V video that inspired me… (0:53)

- Why is working a crappy job actually a blessing in disguise? (1:43)

- You may fail, but that shouldn’t stop you! (2:50)

- How are “golden handcuffs” holding back aspiring entrepreneurs? (3:47)

- Why I’m thankful for every crappy job I had (4:22)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

Change is inevitable, which is why we must learn how to deal with it.

I just dropped my kids off at summer camp, where they’ll be staying for the next four weeks. We haven’t been apart for so long in a while, and it was a difficult moment for all of us.

But on the drive back, I was inspired to think about change. I recorded some of these thoughts so I could share them with you!

We all seem to react similarly to change, whether we’re kids being dropped off at camp or entrepreneurs starting a business.

And more often than not, change makes us anxious and afraid. And even though that’s a perfectly normal reaction, we should fight these sensations because they’re not doing us any good.

When we’re facing change, I firmly believe the best course of action is to take a step back and reflect on what’s happening. The better we understand where the anxiety is coming from, the better we can fight it using rational arguments.

For this week’s episode, I will be sharing some quick-fire tips on dealing with change to help aspiring entrepreneurs who are struggling to take the next big step in their careers.

If you’re plagued by worry about change, make sure to give it a listen!

Key Takeaways:

- What do aspiring entrepreneurs and kids going to a summer camp have in common? (1:06)

- Focus on the things you can control! (2:26)

- We all deal with anxiety… (4:06)

- Why change IS good (7:08)

- The sobering truth about failure (8:42)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

In order to craft a great marketing message, you need to have this one, unique skill. But let me back up a bit...

One of the biggest mistakes marketers make is they try to guess what their audience wants. More often than not, this approach leads to disastrous results.

When you assume your personal opinions, values, attitudes, and challenges are relevant for your audience, you’re setting yourself up for failure.

“It’s NOT about what YOU want… It’s about what THEY want!” - Eric Beer

Being able to put yourself into your audience’s mindset is a crucial marketing skill, which allows you to craft messages that resonate with your audience. And it shouldn’t be a guessing game.

You can have amazing results by simply asking! Creating surveys has worked wonders for me, and when Survey Detective launches, I’m confident it will for others as well.

A great strategy for understanding your audience is to consider some of the key motivators present in human psychology. So for today, I’m going to go over one of the most common frameworks for understanding the wants of your audience, popularly known as the pleasure-pain principle.

I will explore several marketing situations where this principle applies and explain how it affects your ability to create a powerful marketing message that converts!

Key Takeaways:

- A HUGE mistake many marketers make when crafting their message (1:09)

- Understanding your buyer’s mindset: avoiding pain or pursuing pleasure? (4:50)

- What happens when you figure out your audience’s “why?” (7:41)

- “It’s not about what YOU want…” (10:18)

- Segmenting your audience by the pain-pleasure principle (12:10)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

In the previous episode, I shared a powerful moment from a Russell Brunson event I went to recently. It was a 2-day seminar centered on his Perfect Webinar framework.

I’ve listened to Russell’s Perfect Webinar lecture on YouTube about 20 times. I knew the words, I understood the framework, but after this seminar, for the very first time - I feel like I REALLY know it. Back to front, all the elements, processes… As if it were my own.

On the flight back, I watched a movie, and it hit me. I felt like Neo!

I was looking at the Matrix and seeing through the code. Everything became perfectly clear to me!

So for today, I want to talk to you about this experience and what it meant for me.

I’m going to explore the method that helped me achieve this deep understanding of the Perfect Webinar so that you can apply it to any framework you want to master.

Also, I want to share a few words to talk about SurveyDetective and what I think the next step in my journey ought to be.

Let's get going!

Key Takeaways:

- Going to Boise for Russell Brunson’s Perfect Webinar event (1:10)

- The number one thing that helped me fully take in Russell’s framework (6:18)

- How will this experience shape the future of SurveyDetective? (13:41)

- The key to mastering anything in life... (18:32)

- What does it mean to go all-in? (25:48)

- Why I’m feeling like Neo in the Matrix (28:03)

- I believe people can do anything (32:58)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

I haven’t taken a business trip in what felt like ages. But recently, I went up to Boise for this event, and it was exactly what I needed.

I attended a Russell Brunson event, and I witnessed something that inspired me to do this episode.

The seminar was great. I was locked up in my own house for so long, working all day, and I needed something to break out of that routine.

Not only did it provide me with a reset I desperately needed, but it was such a relief to see that other people were going through the same things I was. And in that, I found a great sense of camaraderie and belonging. Still, it’s not exactly what I wanted to talk to you about today. 

At one point, we were all asked to share our thoughts and impressions. And this lady came up to the microphone and started crying. But when she explained what she felt - it was super clear to me.

It’s something I experienced a long time ago, but a lesson I still keep very close to my heart. A message I turn to whenever self-doubt starts to show its ugly face.

Everybody’s human.

Today, I’m going to share some of my deepest thoughts on this subject, and I hope my words find you well.

Key Takeaways:

- Everybody’s human - a message to all entrepreneurs (0:00)

- My first business trip in a very long time (2:20)

- An important lesson I learned at an early age (what A-Rod taught me…) (7:41)

- What happens when you focus on what you’re doing and ignore the rest? (11:51)

- We all get scared, we all fight insecurities... (15:13)

- A moment from the event in Boise that shocked me (17:41)

- How to become an expert (anyone can do this!) (21:44)

- Lessons learned from playing golf (25:00)

- A really powerful way to reset (32:15)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP

- Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

Today, I want to say a few words about burnout and how to prevent it.

In modern society, even more so online, there’s plenty of talk about success and what it takes to get there. And I feel like many people are putting a lot of pressure on themselves.

Pushing yourself to be better isn’t necessarily a bad thing. But if you’re constantly working your butt off and giving it all you’ve got, you may find yourself on a path to burnout. And that path is a slippery slope, my friends.

Here’s why I’m telling you all this. It’s normal to want to take a break. And if you’ve got that hustle mindset, chances are you’re going to feel guilty about it.

And if that’s you reading this right now - stop it! Cut yourself some slack!

The reason why I’m telling you all of this is because it’s something I’ve been dealing with myself recently. Even after everything I’ve achieved, being OK with pressing pause and taking a step back is something I really struggle with.

So for this episode, I’m going to share my thoughts on preventing burnout and the value of pushing the reset button from time to time.

I hope this helps!

Key Takeaways:

- Why is taking a moment to reset so vital (1:13)

- Feeling guilty when not working (2:27)

- You need to enjoy the journey (2:55)

- How does taking a step back help your business? (4:00)

- You get one shot at this! (4:55)

- Helping people is great, but you need to take care of yourself too (5:54)

- How taking a break helped me understand my business better (6:58)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP

- Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

For this week’s episode, we dive further into the world of biz dev deals and consider some of the best practices from the online world.

Strategic partnerships aren’t just for huge brands such as Amazon and Kohl’s. They can happen between any two businesses. 

The only condition is everybody needs to win.

Last week, I went over the four simple steps for conducting a killer biz dev deal. Today, I will use that framework to analyze some of the best-known names in the online industry and discuss their process.

We’ll learn from the greats as we review some recent deals made by Tony Robbins, Dean Graziosi, and Russell Brunson.

Remember - ANYONE can do these types of deals! 

You just need to get a little creative and think outside the box. Know what you have to offer, and understand how you can use it to help others.

Now let’s dive in! There’s a ton of stuff we need to cover!

Key Takeaways:

- The number one thing I value in business (1:12)

- How coaches benefit from podcasting (Relationship Coach example) (2:29)

- Why you shouldn’t be afraid to share details from your offer (6:01)

- How do Tony Robbins and Dean Graziosi create biz dev deals? (10:06)

- Breaking down Russell Brunson’s approach (12:09)

- Analyzing the biz dev deal between Tony, Dean, and Russell (16:10)

- How to grow your business through strategic thinking (20:17)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP

- Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer