Performance Marketer

The best way to understand another company’s customer journey is to go through it yourself.

I recently had to return a package I received from Amazon. But it turns out sometimes even the most seemingly mundane tasks can become a memorable experience. At least for business geeks such as myself.

Apparently, you can return stuff from Amazon without paying for shipping, but only if you send it through Kohl’s. And just by taking that little extra step, I witnessed an incredibly powerful business deal. First-hand, from the perspective of the consumer.

Even as I was going through the process, I immediately recognized the benefits for everyone - customers included.

Whenever I encounter this kind of strategic thinking, it truly makes me smile. After all, it’s one of the main reasons I love business so much. And biz dev deals such as this one helped me get to where I am today.

So for this week’s episode, I will reverse engineer this Kohl’s-Amazon partnership and share a simple 4-step framework for creating fantastic biz dev deals.

I hope you enjoy it!

Key Takeaways:

- What I went through trying to return a package to Amazon (1:02)

- How Kohl’s managed to upsell me (3:54)

- Reverse engineering the Kohl’s-Amazon deal (6:23)

- What makes this an excellent deal for Kohl’s? (8:05)

- How to track customer behavior offline (10:14)

- The 4 steps to an incredible biz dev deal (13:13)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP

- Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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https://podcasts.apple.com/us/podcast/performance-marketer

Finding success may not be easy, but it’s also not complicated.

And yet, there are tons of aspiring entrepreneurs who are getting in their own way because they’re overcomplicating their success.

The secret to advancing quickly is keeping things simple.

Focusing on things that don’t matter or trying to reinvent the wheel is costing you precious time. Not only does it make your journey slower, but it also makes you more likely to quit. 

This episode is dedicated to everyone desperate to start their own business but is currently worrying about which font they should use for their logo. Everyone who’s still retouching page three of their funnel for the gazillionth time...

Please, stop... It doesn’t have to be this hard!

Today, I’m going to explain why modeling other people’s success is the best way to fast-track your own. I’ve used this method to build this business and continue to use it to stay ahead of the game.

Are you ready? Let’s get started!

Key Takeaways:

- What can entrepreneurs learn from Kobe Bryan’s incredible career? (2:00)

- How people overcomplicate success (6:10)

- Choosing who to model (8:36)

- How to keep things simple (12:15)

- A guide to modeling other people’s success (“eCommerce example”) (13:16)

- Structuring your research notes (14:59)

- Success modeling example No. 2 (“weight loss market”) (16:46)

- How to discover what’s working (19:39)

- The difference between copying and modeling (21:08)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP

- Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

Have you ever heard of email drip programs? Maybe you have, but you’re still not sure if they fit your business model?

Today is the last of my unofficial “business tips from the golf course” series, and we get to round it up with a very exciting topic.

In previous episodes, I talked about how important it is to build your list and learn how to monetize it. 

Email drip programs are among the top ways performance marketers create cash flow, and they are remarkably effective.

By creating these automated sequences of emails, you can both nurture your relationship with your audience AND generate a ton of revenue!

I’m really surprised more people aren’t using them…

Tune in for this week’s episode and learn how you can apply email drip programs to your business as well!

Key Takeaways:

- What is an email drip? (1:03)

- Why you should be tracking your lead born date (1:34)

- How are drips used in membership programs? (2:15)

- How I use email drip programs to create cash flow (2:39)

- The main goal of using an email drip program (4:17)

- How to choose the right email sequence length (4:52)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP

- Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

Making money with your email list is a dream scenario for any online business.

Remember how, in the previous episode, I talked about the many benefits of owning traffic?

Well, THIS is how you make the most of it!

Before we go any further, I’d like to take a second here and point out some pretty outrageous misconceptions about email marketing.

People often have certain reservations about reaching out to their list. They fear that they’ll come off as “spammy” and overwhelm their audience with offers.

But that’s not what email marketing is about… Or marketing in general, for that matter!

So today, I’m going to explain the best strategy for making money with your email list WITHOUT having to worry about people unsubscribing.

Ready for another quick-fire marketing essential? Let’s do this!

Key Takeaways:

- Why people think email marketing doesn’t work (1:02)

- What it means to treat your contacts with respect (1:50)

- How to monetize your returning users (2:28)

- The guide to growing your business using sweepstakes (3:21)

- The most important thing about making money with your email list (5:34)

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Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP

- Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

Today, on a very special episode of Performance Marketer, I’m joined by none other than Dean Graziosi!

I’m so happy to welcome Dean for his second time on the show. 

As many of you remember, last year, he stopped by to talk about the Knowledge Broker Blueprint.

This year, he’s teaming up with the great Tony Robbins once again to bring us a FREE 5-day challenge!

Together, they’ve been at the forefront of the knowledge industry revolution, providing people with tools and strategies crucial for making money online by sharing their unique skill sets with the world.

The past year has been tough on many, and people all over the world are feeling uncertain about their future.

But the thing is, no matter how rough things get, we still need to be the ones in charge of our own destiny.

Above all else, we need to own our future.

And that’s exactly what Tony and Dean aim to help you achieve with this brand new 5-day challenge!

Starting May 11th, over the course of 5 days, they will run an online event like no other to gather ONE MILLION people, united by their passion for growth.

The challenge is FREE, but you need to SIGN UP NOW using the link below because there’s not much time left:

http://ericownit.com/

This is lining up to be a truly unforgettable experience, complete with a star-studded lineup of guest speakers, incredible prizes, and so much more!

Key Takeaways:

• The latest updates from the knowledge industry and current trends (1:06)
• How has COVID-19 affected the knowledge industry? (3:52)
• People are starting to understand the power of specialized knowledge (5:22)
• Knowledge is our greatest asset (7:29)
• How Tony Robbins inspired Dean Graziosi’s career (9:57)
• Why this is the biggest opportunity in business right now - and EVERYBODY can join (11:44)
• How many niches are there in the online knowledge industry? (13:34)
• Why are Tony Robbins and Dean Graziosi leading the movement? (16:56)
• What is the Own Your Future Challenge all about? (20:20)

Additional Resources:

• FREE Sign up for the Own Your Future Challenge: Click Here
• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

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Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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I am an independent Mind Mint, LLC affiliate, not an employee. I receive referral payments from Mind Mint, LLC. The opinions expressed here are my own and are not official statements of Mastermind.com or its parent company, Mind Mint, LLC.

What’s up, Performance Marketers?

I was recently out golfing with some of my buddies. They were asking me some questions about business and it made me think of you!

Let me share a little about the backstory here…

My golfing buddies, they’re all super successful.

BUT… They don’t know ANYTHING about the online world!

So they’re constantly asking me, "What do I do with this? What do I do with that?"...

And one question really stuck out.

They asked, “Eric, in your opinion, what is the most important thing in business?”

And I liked that question so much, I decided to make a short clip and share my answer with all of you!

I hope you enjoy it!

Key Takeaways:

• The most important thing in business (0:55)
• What does it mean to control your own media? (1:36)
• Why I invest in building my email list (2:11)
• Other ways of owning your own media (2:55)
• How I leverage my list to fast-track my success (+ example) (3:38)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

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Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

Welcome back, Performance Marketers!

I know many of you are very eager to learn about quick and easy ways to make money.

But I’m also worried that a lot of you are going to make this very common mistake.

When starting a business, people often get caught up in unimportant things. 

Working on their logo, their website, and various other admin things that don’t matter. 

Definitely not in the beginning...

The most important thing you need to focus on when starting a business is cash flow!

This is why today, I’m going to share with you a simple, 3-step framework that will help you do just that.

I will provide a high-level overview that proves lead generation is the quickest and easiest way to create cash flow.

Let’s dive in!

Key Takeaways:

• One of the most common questions I get asked about business (0:53)
• The ONLY thing to focus on when bootstrapping a business from nothing (1:35)
• My 3-step framework for making money quickly and easily (2:59)
• The quickest way to find a solid offer to promote (5:06)
• How I bootstrapped my business on lead generation alone (6:55)
• The secret to making money with lead generation (11:53)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

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Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Want to learn how to perform a fantastic product launch?

Then you’re in luck! This week’s episode of the Performance Marketer Podcast is practically a product launch masterclass!

I’m joined by the unbelievably talented Jeff Brewer, founder and CEO of Launch Hacker Lab. 

He is an international speaker, serial entrepreneur, and a leading expert on product launches. So far, he has managed 22+ launches that have generated more than $8 million in live launch revenue. 

Not only that, but his biggest client generated $2.1 million in less than 5 DAYS!

That’s mind-blowing!

Jeff has a unique perspective on product launches. He’s learned from two of the most well-known people in the online marketing space - Russell Brunson and Jeff Walker.

Over the years, he has developed a system where he merged the advantages from both of these philosophies to create a super-efficient product launch strategy. And he’s going to tell you all about it in this episode!

Are you as excited as I am? Well then - let’s do this!

Key Takeaways:

• Jeff Brewer’s origin story (1:13)
• Getting into online marketing (6:58)
• Jeff’s first-ever product launch (9:48)
• The key difference between the teachings of Russell Brunson and Jeff Walker (12:06)
• How Jeff combined these two product launch strategies (+ Full Breakdown) (16:38)
• Should you offer free or paid online challenges to your audience? (20:37)
• The crucial benefits of starting a product launch with an online challenge (25:16)
• Desiring money vs. desiring time (29:01)
• Why are partnerships so vital to growing an online business? (32:43)
• Is the Clubhouse App the next big thing for online entrepreneurs? (39:38)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

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Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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If you haven't already, please rate and review the podcast on Apple Podcasts!

What do you want your legacy to be?

I recorded this episode on February 5th, which is a very meaningful day for me. It’s my mom’s birthday.

My mom passed away in 2003 at the age of 54 after losing a battle with melanoma cancer.

On her birthday, I get messages from friends and family, and it’s a chance for all of us to think back and reminisce about all the great memories we’ve created together.

Even though she’s no longer with us, my mom is still a very important part of my life and my family’s lives. The impact she made on the world will continue to resonate for many years to come.

And it got me thinking about the importance of legacy.

Way too often, we get caught up in the little things, especially when we’re talking about business. We get so overwhelmed by the thought of making money, which usually means we can’t focus on the big picture.

For me, defining what I want my business legacy to be made a huge impact on my approach to business and even everyday life. 

And I think it could for you too. So stick around!

Key Takeaways:

• Remembering my mom on her birthday (0:53)
• The importance of building a legacy (4:33)
• Building a legacy in the age of social media (7:14)
• The moment I first realized what my legacy is (9:31)
• Why I love sharing performance marketing secrets (12:11)
• What is my business legacy as a performance marketer? (16:05)
• What I hope to achieve with my legacy (26:01)
• How to start building your legacy (28:18)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

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Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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If you haven't already, please rate and review the podcast on Apple Podcasts!

This week, we’re joined by yet another amazing guest. I hopped on a call with the incredible Marley Jaxx, the founder and CEO of Jaxx Productions.

Marley is a video marketing expert helping visionary entrepreneurs create cash flow streams with their video content. She has built a 7-figure business, working with the likes of Alex Charfen, Stephen Larsen, and Cristy “Code Red” Nickel.

These days, cash flow is the name of the game, and YouTube seems to be the perfect place for it! 

But even so, there are many challenges you need to overcome before you can tap into this gigantic pool of revenue.

For today’s episode, I invited Marley to tell us about video and YouTube marketing strategies to help you grow your business and monetize your content.

We discussed best practices for creating engaging online videos, repurposing content, social media platforms, and as a special treat, she even gave us a full breakdown of her ELSA framework.

There’s so much gold in what Marley shared with us - do not miss this episode!

Key Takeaways:

• How Marley started her video marketing business (1:11)
• Why every content creator needs to learn about monetization (3:42)
• How to position your brand on YouTube (5:39)
• Best practices for repurposing online content (7:10)
• When is it OK to skip marketing trends? (9:15)
• Why you need to stop feeling bad about selling to your audience (10:43)
• What is the ELSA framework? (11:45)
• Learning from the experiences of other people and businesses (15:10)
• The good that comes from sharing about your struggles (17:16)
• Why you should never be afraid to change or pivot (20:15)
• Is Clubhouse a good opportunity for podcasters? (23:27)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

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Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!