Performance Marketer

More awesome news for this week, Performance Marketer Nation! I’m officially a best-selling author!

Last week, I went over the nitty-gritty of my first ever book launch. And today, we get to enjoy the results of all of that hard work.

Day after the launch, I woke up to a message from my publisher saying “Million Dollar Dads” is a best-seller in EIGHT CATEGORIES!

This whole thing has just been an incredible experience. Up until recently, I never even thought about writing a book... Let alone becoming a best-selling author! 

It just goes to show that whenever an opportunity presents itself to you - you HAVE TO go for it!

In this week’s episode, I’m going to share the full results of our fantastic book launch, talk about some of the feedback I’ve gotten, and share some of the biggest lessons I’ve learned from the entire experience.

Once again - a HUGE THANK YOU to all of you who supported this launch! I couldn’t have done it without you.

Let’s dive into this week's episode and celebrate together!

Key Takeaways:

• My experience of writing and launching a best-selling book (1:24)
• The note I got from my publisher, just ONE DAY after the launch (2:58)
• Some of the incredible feedback I've gotten on “Million Dollar Dads” (5:24)
• Updates about the SurveyDetective launch (6:16)
• How do I create serious change with performance marketing (7:35)
• The most important message I wanted to get across in my book (10:50)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
• Get your copy of the “Million Dollar Dads” Book (+ Bonuses): Visit Here
• Support my Movember Campaign: Donate Here

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Connect with Eric!

• Send Eric a Text: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Awesome news, Performance Marketer Nation! This week, I’m having my first ever book launch!

I’ve recently co-authored a book called “Million Dollar Dads”. The whole thing was set up by Jamie Wolf, who is an expert at putting together incredible collaborations for entrepreneurs looking to expand their brand by becoming authors.

It’s been a really awesome experience, and today, I’m going to tell you all about it!

One of the most amazing things about this project was I got to meet a bunch of cool, incredible people. 

Aside from Chris Baden, I’ve never met any of the other Million Dollar Dads before. We’re forever bonded by our book, and I truly appreciate getting to know these folks.

Tune in as I’m going to go over the entire process and explain everything that goes into launching an Amazon best-seller book.

And as a special treat, I’ve had Jamie and some of my co-authors send me a recording revealing their number one marketing secret, so make sure you listen through to the very end.

The book “Million Dollar Dads” is out today, it’s ONLY $0.99, and you can get it (along with special bonuses) using the link below!

👉 Get Your Copy of the “Million Dollar Dads” (+ BONUSES) Here!

Thank you for all of your support! Now let’s get to it!

Key Takeaways:

• A health scare that made me miss a podcast release for the first time in 52+ weeks (1:42)
• Why I’m sporting a beard for the month of November (5:05)
• The making of the “Million Dollar Dads” book (7:51)
• What I loved most about co-authoring my first book (13:15)
• The topic I wrote about in my chapter of the book (14:53)
• How I learned never to make decisions when emotional (16:15)
• A book series surrounding the SurveyDetective platform? (22:15)
• I’m launching a new YouTube channel dedicated to surveys (24:38)
• Top marketing secrets from the people behind “Million Dollar Dads” (27:49)
• Chris Baden’s number one marketing secret (29:22)
• Evans Putman’s number one marketing secret (33:43)
• James Golden’s number one marketing secret (35:09)
• Preston Anderson’s number one marketing secret (38:30)
• Jamie Wolf’s number one marketing secret (41:56)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2020): Join Here
• Get your copy of the “Million Dollar Dads” Book (+ Bonuses): Visit Here
• Support my Movember Campaign: Donate Here

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Connect with Eric!

• Send Eric a Text: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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If you haven't already, please rate and review the podcast on Apple Podcasts!

This week on the Performance Marketer Podcast, I’m joined by a very special guest. Chris Wark is a public speaker, an author, and a health coach, sharing his life story to provide hope to all those who feel like there is none.

Just short of 17 years ago, Chris was diagnosed with stage III colon cancer. What came after was a period of excruciating fear and agonizing hopelessness.

Desperately searching for ways to cope, he threw himself into exploring the practices of healthy living. By making a radical change to his diet and lifestyle, Chris managed to beat cancer - without ever undergoing chemotherapy!

He decided to share his story to support other cancer patients and continues to do so to this day. Chris recently published his second book called Beat Cancer Daily, and with it, he aims to empower people to overcome the biggest obstacles and survive life’s most difficult storms.

The topic of cancer hits very close to home for me. I lost my mom to melanoma cancer, my grandpa to lung cancer, and even today, I have several friends fighting the big fight against this horrible disease.

If you’re going through an incredibly difficult period in your life, I sincerely hope our conversation provides you with some comfort.

Keep fighting!

Key Takeaways:

• Coping with a cancer diagnosis as a young adult (2:25)
• The surprising disconnection between health care and healthy living (8:18)
• How does knowing you have cancer affect your mindset? (11:33)
• Why Chris looked for answers in healthy living and dieting (13:45)
• Meeting with an oncologist who tried to talk him into chemo (20:49)
• Why you should NEVER make fear-based decisions (23:45)
• The many issues of the cancer industry (26:14)
• Why Chris decided to share his story (28:43)
• What is Chris Wark’s new book Beat Cancer Daily about? (32:05)
• How to make money by following your passion (37:47)
• Life’s challenges can be blessings in disguise (44:33)
• How our stories change people’s lives (47:13)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2020): Join Here

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Connect with Eric!

• Send Eric a Text: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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If you haven't already, please rate and review the podcast on Apple Podcasts!

This week, we further explore just how powerful surveys can be for lead generation.

Over the last couple of episodes, I’ve been systematically debunking people’s most common objections about surveys. We went through an entire mountain of examples and “what if” situations.

For this episode, I want to share a survey case study, a real-life practical situation from one of my most recent projects with a client who owns an e-commerce business.

I’m helping them generate new leads using surveys, and I want to give you a high-level overview of my process from start to finish. 

With each step, I will highlight some of the crucial questions that need to be answered and share cool secrets of the trade.

In this episode, you’ll learn how to structure surveys, predict your budget using my bulletproof formula, and set up a customer acquisition strategy that works!

I’ve built my affiliate marketing business using this exact model. 

Remember - it always comes down to figuring out the math and how to make it work in your favor. 

Key Takeaways:

• Working with a client who owns an e-commerce business (1:03)
• The first step of helping my clients generate leads with surveys (1:49)
• How to choose a segmentation strategy (2:33)
• Creating an offer on the back end of your survey (3:23)
• Coming up with a survey hook (4:50)
• Why you need to know the lifetime value of your customer (5:37)
• How to create your customer acquisition strategy (6:36)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2020): Join Here

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Connect with Eric!

• Send Eric a Text: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Apple Podcasts

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Over the years, I’ve heard all sorts of objections people have about surveys. In this episode, I’m going to debunk every single one!

Surveys work for ALL businesses, and I firmly believe they are the best tool for generating leads.

Throughout my 17 years as a performance marketer, I’ve generated over 15 million leads for companies working in entirely different industries. And in all that time, surveys haven’t failed me once!

Now I am aware there are many different objections people rely on when arguing they don’t need surveys. With all the research I’ve been doing for my SurveyDetective platform, I was able to stitch together quite a hefty list. 

Today, I’m going to break down each objection, point by point, and disprove them all, using facts.

But that’s not all!

I’m also going to brainstorm a gigantic amount of topics across an exhaustive list of industries to show you just how universal and intuitive surveys actually are.

Tune into this week’s episode, and if you still have any doubts, I urge you to reach out and get in touch.

I’d love to chat, answer any questions, and trust me - I WILL help you overcome any lingering challenges you might have about surveys.

Key Takeaways:

• Surveys are so much more than a simple research and feedback tool (1:16)
• The three fundamental types of objections (3:06)
• Most popular objections people have about surveys (4:24)
• You don’t need to be a techie to create and use surveys (9:41)
• My giant list of brainstormed survey topics from various industries (13:09)
• How can consultants benefit from using surveys? (18:47)
• Breaking down Amazon Prime’s promotion of Cobra Kai (25:00)
• Using surveys to sell masterminds (29:49)
• How can surveys help you create cash flow? (37:17)
• How is performance marketing changing people’s lives? (38:52)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2020): Join Here

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Connect with Eric!

• Send Eric a Text: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

Surveys are an incredibly powerful marketing tool because of one crucial thing - they take the guesswork out of the equation.

Many people make the mistake of crafting their offer on what they THINK people want, instead of what people ACTUALLY want.

If you want to know something about your audience - ask them. Gathering insights by surveying your die-hard fans will make all the difference in the world for your campaign.

But that’s not all surveys have to offer! They are also fantastic for generating leads, and people often overlook this.

Just by structuring your surveys the right way, you’ll be able to revolutionize your lead generation process.

Yes, surveys genuinely are amazing, and today, I’m going to talk about the top 7 reasons why they’re so effective.

Stick around - you're in for a treat!

Key Takeaways:

• The many benefits of segmenting your audience with surveys (2:17)
• How to segment your audience by situation (4:57)
• People love learning about themselves (7:25)
• What makes surveys so cost-effective? (8:10)
• How to grab people’s attention with surveys (10:00)
• The information you’re getting is self-declared and why that’s awesome (10:53)
• How do surveys help you retarget your audience more effectively? (12:55)
• Why surveys help you build momentum (14:12)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2020): Join Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

Do you know why so many businesses struggle to get new customers? It’s because they have no clue who they’re talking to!

When selling a product or a service, the first step should always be the same - create an ideal customer profile. Even today, I’m still baffled by the fact that so many people think they can grow their business without it.

You can’t - it’s not up for debate!

Creating a customer avatar is essential because it’s fundamental to your marketing strategy. Learning about your audience’s characteristics allows you to connect with them. 

Their desires, challenges, interests, objections, behavior… All of this will enable you to improve your message, write better ad copy, and create content they’re ACTUALLY interested in.

And here’s something people often overlook. You can ALWAYS go back to your ideal customer profile and develop it further.

For this week’s episode, I’ll show you how I create and optimize my customer avatars.

It’s helped me optimize my sales every single time, and I’m 100% sure it will help you do the same.

Are you ready? Let’s get to work!

Key Takeaways:

• One of the biggest mistakes most businesses make (1:07)
• How does an ideal customer profile help you grow your business? (3:40)
• My method for creating and improving customer avatars (7:38)
• How to make an engaging elevator pitch (12:16)
• Why is belief so important for marketing? (15:46)
• How to remove people’s objections about your offer (+ Examples) (17:22)
• The benefits of knowing HOW your audience consumes content (21:53)
• How does learning about your audience’s interests help you craft your offer? (23:11)
• ALWAYS be updating your ideal customer profile (25:12)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2020): Join Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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If you haven't already, please rate and review the podcast on Apple Podcasts!

This week, I’m pulling back the curtain to give everyone a sneak peek into one of our private survey training sessions.

Earlier this year, I started a Performance Marketer Group to help entrepreneurs build their list and level up their business using surveys.

We’re making excellent progress, and we’ve already stepped in deep into the technical side of things. 

Having access to my SurveyDetective platform has been of tremendous help for my founding members. It has made their journey a whole lot easier.

Still, for us to get to the finish line, they’ll need to digest the essentials of creating an online survey thoroughly.

In this training session, I talked about the three essential survey page types. And for each of them, I gave a high-level overview and laid out all the key steps for creating awesome survey pages that get results every single time.

Join me as I break down the frameworks of welcome, lead opt-in and outcome pages for online surveys.

If you understand everything that I’m going to share in this episode, know that you’re well on your way to becoming a true SurveyDetective.

Let’s dive into the show! 

Key Takeaways:

• Welcome page framework (1:36)
• Why is it so important to score your leads? (2:35)
• How to write a killer headline (4:44)
• Why you need to segment your audience (6:40)
• Lead opt-in page framework (9:41)
• The key difference between welcome page and opt-in page headlines (10:09)
• How to use ethical bribes to get leads (12:15)
• Outcome page framework (15:32)
• The transition from describing your audience's situation to making your main offer (22:22)
• How to analyze your data (25:35)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2020): Join Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

The online space has revolutionized the way we improve and self-educate. Ebooks, courses, blogs, youtube videos, audiobooks, virtual events, masterclasses... 

Unbelievable quantities of seemingly never-ending opportunities to learn, grow, and develop, both in business and life in general.

I consume vast amounts of content every single day. If you are ambitious and have a strong desire to move forward, you can’t afford not to.

The big, overarching issue with content consumption is always the same - it’s time-consuming. 

There’s so much good stuff out there it’s merely impossible to get to everything you’d love to watch, read or listen to and still be on top of your daily schedule.

Not having enough time in the day for self-education has been bothering me for quite a long time. Luckily, I was able to figure out a little hack that allowed me to consume content quickly. 

Using this simple trick, I was able to double or even triple the amount of content I can consume in a single day. And when you do it as much as I do, the returns are incredible.

This one little trick has changed my life!

Today, I’m going to share my hack for consuming content quickly and give a little demo. I’m hoping this simple adjustment to the way you consume content will do as much for you as it did for me.

Key Takeaways:

• Are we wasting too much time when we're consuming content? (1:28)
• How has watching TV with subtitles helped me discover this cool hack (2:49)
• What is Temi and how does it help you consume content quicker? (3:50)
• How to use Temi to transcribe ANY YouTube video (4:45)
• How to consume content more efficiently (6:44)
• The massive gains form using this hack for consuming content faster (8:07)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

Investing in companies isn’t a privilege reserved for the financial elite. You could start doing it tomorrow, even if you don’t have millions of dollars lying around in your bank account.

Today, we’re going to talk about how to invest in companies with other people’s money, and I don’t think there’s a better person to talk about it with than Tom Shipley.

Tom is a serial entrepreneur, strategic advisor, investor, and an expert in omnichannel brand building. About 20 years ago, after a career in the special forces, he began his entrepreneurial career with just $100 in his pocket.

His first-ever business idea was on point, but he was determined to learn more about systems, processes, and analytics to raise his game. In pursuit of those skills, he ended up with a Bachelor’s and a Master’s degree in Industrial Engineering.

In 2005, he co-founded Atlantic Coast Brands and grew it into one of the largest direct to consumer multi-brand companies in America. One billion dollars in revenue later, and he’s still very much actively looking for new opportunities to build brands and explore platforms that can scale.

This episode is a masterclass on investing in companies, full of practical tips, real-life examples, and resources that will help you learn the craft from scratch.

There’s a lot of stuff we need to unpack here, so let’s dive right in!

Key Takeaways:

• Tom Shipley’s background (1:27)
• The story of starting his first business (2:36)
• How to identify direct response marketing opportunities (6:12)
• The number one strategy for YouTube advertising (8:31)
• How to invest in companies with other people’s money (12:08)
• What’s in it for your investing partners? (16:12)
• How to create a fair deal when combining businesses (+ example) (17:32)
• A goal every entrepreneur should have (20:00)
• The story of Tom’s niece that proves you CAN invest in companies without using your own money (20:45)
• How to approach business owners about investing in their company (24:37)
• Tom’s most recent project: building a platform to acquire Amazon businesses (28:39)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here
• Connect with Tom Shipley: Visit Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!