Performance Marketer

What if I told you that I could show you how to make money online without taking $1 out of your pocket, buying any media, or having to have any of your own offers?

That’s the lead gen arbitrage, and that’s what I do!

You might think, What does that even mean?! And don’t worry about that.

Two weeks ago, I was at the Category Kings meeting with some of the smartest and wealthiest entrepreneurs in the world, and they hadn’t a clue what I do. 

First, I was surprised. 

But then I realized - if they know nothing about lead gen arbitrage, then I really have to simplify it for everyone. 

So, today I’m going to explain what arbitrage means, how it works, and how it works for me with leads.

Tune in now to find out how a six-year-old can do arbitrage!

Key Takeaways:

• I attended the Category King's Mastermind (00:00)
• Other entrepreneurs inspire (03:43)
• I’ll try to become the category king of lead gen arbitrage (06:26)
• What does arbitrage mean? (09:45)
• How do you do arbitrage? (12:28)
• What does performance marketer mean? (13:16)
• Anyone can do arbitrage (14:13)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

Thinking about jumping into lead gen business? 

Whether you’re starting from scratch or just want to grow, I’m willing to share a ton of valuable information with you. 

Remember, I’m not selling you anything. 

I just want to help you because I feel fortunate with where I’m at in my life today. And I want to make an impact on your life - because it’s possible!

Today, I go through a step-by-step process to show how I would start building lead gen vertical for any niche. In this example, I am using plumbers.

I explain all about the information you need to capture, how much you can earn, and why time is such an important piece of the puzzle. 

Tune in and find out if it’s better to sell leads once at a higher price or multiple times but cheaper.

What would you like me to give away for free? Go to my YT channel and tell me in the comments!    

Key Takeaways:

• How to sell leads to plumbers? (00:00)
• What would you like me to give away for free? (02:23)
• Learning about the plumbers business (05:08)
• You’re hosting the form vs. advertiser’s hosting the form (10:34)
• What's the sales cycle (11:58)
• What are you going to sell the lead for? (16:05)
• (Non) Exclusive leads (19:44)
• Four people need to be happy - two lead gen arbitrage scenarios (24:05)
• Sales conversion side (30:32)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

This week, I welcome a special guest - digital marketing coach Krista Mashore!

With exceptional working ethics and passion for education, Krista was among the top 1% of realtors nationwide. In her best year in real estate, she sold 169 homes. But, after spending 17 years in the industry, she felt burned out.

In that period, she got the idea to turn to the coaching business. 

She used to be a teacher. ✔

She’s an expert in real estate. ✔

She’s already been in the online marketing world. ✔

She has a God-given ability to inspire people. ✔ 

It seemed that teaching other professionals in the industry was just her thing!

Four years ago, she started coaching real estate agents in marketing themselves online utilizing video and social media. Now she has a broader net of teaching local professionals related to real estate and other entrepreneurs.

As Krista puts it, she teaches people how to sell themselves.

And she does a great job, indeed!

Beginning as a person no one knew online, Krista hit over $20 million in just four years. Not only that, but her team has made over a million dollars for ten months in a row, and she is now on track to do $24 million in one year!

At least, that’s her goal!

I’m sure you’ll enjoy the interview as I did because Krista has so much gold to share!

Join us as we discuss step-by-step digital marketing strategies, what the best lead magnets are, and why it’s crucial to flirt with your audience. 

Let’s dive in!

Key Takeaways:

• How did you get into the online marketing world? (00:00)
• How you’re achieving those numbers? (04:50)
• Krista started with real estate agents and now works with various professionals (07:54)
• What do you teach people in your courses? (10:03)
• Building audiences (12:18)
• Are you helping professionals with what content to put out?? (18:38)
• Which platform would Krista recommend? (21:11)
• Krista teaches people how to sell themselves (23:42)
• Krista’s lead magnets: 4 best-selling books and 2 Day Event (25:36)
• Facebook group - a powerful community (34:26)
• Where can you find Krista Mashore? (37:27)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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Visit Krista Mashore’s website: https://kristamashore.com

Get your free copy of Krista’s Ultimate Lead Gen Playbook: 

https://www.ultimateleadgenplaybook.com/optin-36378621 

What’s up, everybody?

Are you willing to do some math... for a change!? 

I know the numbers I present may be confusing for some of you... or maybe all of you.

To be honest, they were for me.

It took me several years to truly understand the things related to affiliate marketing and media buying. But it was worth the time and effort!

Now I know how to make offers no one else is willing to and achieve huge margins taking such a risk! 

And I’m glad to share my knowledge with you guys. 

In this episode, I explain how the numbers work when measuring any media buy. 

If you tune in, I’ll show you that the metrics are the same regardless if it is backed out into a CPM, CPC, CPL, or CPA. 

At the end of the day, it all comes down to the RISK each side takes when doing a deal.

So, if you’re willing to risk acquiring some more numbers, 

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• Many people still don’t understand what I do (01:23)
• Four basic models to look at your media buy (05:23)
• Who takes the risk? (06:39)
• Conversion rate - a variable that can change everything (10:02)
• Same numbers - $100 CPA = $1 CPL = $0.20 CPC = $2 CPM (10:38)
• There’s not much risk when you know your numbers (13:50)
• Every placement on the internet has its value (19:36)
• How to make an offer no one else is willing to? (21:39)
• Where is traffic coming from? (24:01)
• Maybe you got to watch this ten times (25:50)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

Last week I came back from Funnel Hacking Live in Orlando - a five-day conference that energized and inspired me a ton.

It’s because many astonishing speakers were literally pumping value out into the world. While I was listening to them, ideas were pouring out of my head.

But one thing also helped me gain maximum value from the event. 

I didn’t just show up! 

I prepared myself and planned my activities before I went there.

In this episode, I’ll talk about everything you should do before, during, and after an event to avoid mistakes and get the most value out of being there. 

If you tune in, I’ll help you not end up with a notebook full of notes and takeaways that you never opened, as it happened to me after a conference in Nashville.

And maybe we’ll meet at the next event!

Let’s dive in!

Key Takeaways:

• Funnel Hacking Live - listening to other people triggers ideas (00:00)
• Being an entrepreneur allows you to do anything you want (04:47)
• Define the reason why you attend an event and calculate costs (06:27)
• Figure out who will be there and set up meetings (08:49)
• Decide who do you want to listen to (10:50)
• Start planting seeds - build relationships for the next event (13:44)
• Connect online with people you met at the event (15:02)
• Summarize the entire event (16:44)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

You will fail more than you will succeed. I can guarantee you that.

What’s more - you’ll fail nine out of ten times! 

But, I have some good news for you!

Even with 90% failures, you can still have a massive business. That’s the beauty and power of lead generation arbitrage.

At first sight, this big topic may seem confusing. I don’t expect you to get everything on day one. I’ve been in this business for more than 20 years, and I’m still learning.

That’s why I told you last week to listen to these episodes multiple times and make notes. 

It takes time to acquire all the numbers and principles. But these numbers make sense, I promise. 

And once you get lead gen arbitrage, you’ll never be out of work again!

In this episode, I summarized the things we went through during this brief course. 

If you tune in, you’ll also find out why a failure placement doesn’t mean zero revenue, what it means to optimize or kill, and what advantages certified Survey Detectives would have in this business. 

So, let’s dive in! 

Key Takeaways:

• Intro (00:00)
• One win pays back nine losses (01:01)
• Step 7 - Analyze and optimize (05:55)
• Become a certified Survey Detective and start your lead gen business (06:27)
• Lead gen arbitrage summary (07:55)
• Anybody can do this - the numbers make a lot of sense (10:03)
• All partners need to be happy (12:15)
• Once you understand lead gen arbitrage, you’ll never be out of work (14:23)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

This is the podcast you should listen to 25 times!

I’m not kidding!

This episode is worth listening to multiple times because it contains a ton of precious information on lead generation arbitrage.

Remember what we said in the previous episode - lead gen arbitrage is one of the easiest ways to make money in affiliate marketing.

But there are plenty of things you need to understand before starting your own business. 

So, I’ll walk you through the process step by step. 

Today’s presentation contains six steps you need to take to avoid beginner mistakes and build a solid foundation that will bear fruit.

If you tune in, I’ll help you figure out how to calculate the risk/reward factors, determine margin goal, go into the media buy, find affiliate partners…

But before tuning in, take a notebook because there’ll be plenty of examples, numbers, and calculations you’ll want to write down.

So you’ll probably listen to this week’s episode again and again. 

You know what they say: repetition is the mother of all learning.

Then, let’s dive in!

Key Takeaways:

• Step 1: Understand the value per lead? (00:00)
• Revenue per lead - an example (07:32)
• Step 2: What is your margin goal? (11:35)
• Step 3: Figure out what’s your Lead Cost Allowable? (13:59)
• Step 4: Distribution - find new affiliate partners (17:00)
• Step 5: Model new affiliate partner (21:05)
• Step 6: Decision time (28:35)
• Do the numbers work? (30:21)
• Every media type has a value (35:24)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

Back in my mid-twenties, I did enjoy being part of the Wall Street world, but I knew something was missing.

I just felt like I didn’t have control of my life, my destiny. And I thought it was vital that I dictate my future and my values.

So, I left Wall Street and got into marketing. 

And I NEVER regret it! 

The minute I started to learn about online marketing, I immediately loved it. 

I love everything about it - advertising, being online, and having so much opportunity. 

But, the best thing is helping people - the concept of matching those who need something with the people who offer what they need. 

It’s like putting two things together and making people happy.

Speaking of helping people… 

I also enjoy sharing my knowledge and helping you guys to learn about the business.

I get a lot of questions about lead gen arbitrage. 

How does it work? How do I do that? 

That's why I've decided to explain what lead generation arbitrage is, what it means, and how to start doing something like that. 

This is the first of three episodes in which I cover the topic.

So, tune in and learn the basics of buying leads, selling leads, and making money in the process. 

And this is low-hanging fruit, I promise!

Let’s dive in!

Key Takeaways:

• I left Wall Street and got into marketing (00:00)
• A business with a tremendous amount of opportunity (05:41)
• Lead generation (08:17)
• Arbitrage (09:52)
• Performance marketer (11:04)
• Customer acquisition (12:26)
• Paying on a sale (15:18)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

If you want to protect your interests, you must have an agreement with every person you do business with.

Even if it's your best friend in the world - you have to make a contract. 

Why? 

Because if you later perceive something differently than your partner, you just go to the paper and see how you defined the issue.

Today I’ll talk about what you should pay attention to when entering an agreement with an advertiser. 

These things will also allow you to protect your interests when you're working with affiliates or publishers.

Just bear in mind - nothing you hear today can be considered legal advice! I’m not a lawyer and not qualified to do so.

In this episode, I’ll just review nine business decisions to consider when partnering with an advertiser that will help you protect your interests in your affiliate network.

Tune in and find out how to avoid being circumvented, how to deal with late payments, and what achievement could be super powerful for you and your business.

So, let’s dive in!

Key Takeaways:

• Intro (00:00)
• How to protect your interests when you work with advertisers and publishers? (01:13)
• Non compete (04:44)
• Liability (07:50)
• Payable actions (09:13)
• Payment terms (11:14)
• Scrub rate (13:34)
• Fraud (15:27)
• Advertiser late payment (17:23)
• Governing law and jurisdiction (17:54)
• Bonus - get exclusivity if you can (20:03)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

As I promised, I wrapped up the Affiliate Marketing 101 For Beginners. 

This episode is the second part of it.

We've already learned that traffic distribution is what affiliates do.

So, in this episode, I’ll talk about affiliate traffic distribution channels and pinpoint 17 of them. 

As a pretty successful affiliate, I can tell you this – if you have distribution, you will never have a problem making money in your life.

In case you are a visual learner, contact me, and you can get this presentation for free!

Just to make sure - I'm not selling anything. I’m just trying to help you!

I’ll also give you examples of what I did, six steps to get started, and many other tips.

Don’t worry if you have no experience or technical knowledge.

Anybody in the world can do this!

Just don’t put a ceiling on yourself, and you’ll be mega-successful!

So, if you are ready to invest your time, to learn, and to hustle...

Tune in for episode #84 of Performance Marketer!

Key Takeaways:

- Everybody is looking for traffic (00:00)

- Generating leads & building up databases (02:14)

- E-mails, websites, influencers (05:09)

- Pay per click (08:50)

- Exit traffic and offer wall (15:43)

- Registration paths (18:21)

- You can earn $millions - just invest your time (21:28)

- Six steps to get started (25:10)

- Anybody in the world can do this (31:47)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer