Performance Marketer

When someone says they did a $1m in revenue, it doesn't mean they're taking home a million bucks. 

But if you ask business owners what their operational cost percentage, net margin percentage, or other significant numbers are, I'm almost confident 9 out of 10 probably couldn't answer your questions.

I’m not sure why, but when I see all these entrepreneurs making such major mistakes in their business, that bothers me like crazy. 

So I decided to unpack some key stages and indicators you should know to avoid common mistakes people make when building a business.

Tune in for this episode, as I’m analyzing indicators of 4 companies to clarify: 

✔️ how to build your business

✔️ how to run your business

✔️ how to scale your business

✔️ why you have to know your numbers

And one of the most important things: 

🔥 how to organize your business to live a good life in the process

You don’t wanna miss this one!

Let’s dive right in!

Key Takeaways:

• Intro (00:00)
• Work ON vs. work IN your business (02:17)
• Building a business is like building a house (03:52)
• Growing your business - hiring a team (06:59)
• Know your numbers, don’t make this mistake (11:16)
• Scaling your business in numbers (16:49)
• The numbers need to work (23:25)
• Acquiring other companies (27:48)
• There's no secret sauce - you need to know these numbers (29:24)
• Make money work for you (33:02)
• How to operate the business more efficiently (37:10)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Hey Performance Marketers, 

Last time we started talking about the Groupon business model, and in this episode, I’m going to wrap up the topic!  

Today I’m focusing more on the company’s push marketing strategy and the way they’re generating their impressive revenue. I’m also playing with numbers, but this time really HUGE ones.

You don’t believe me? What if I told you that Groupon is sending 15 billion messages a month through email, SMS, and apps. Yeap, 15 billion! Or think of this - we said that Groupon has 24 million active users. That means they might have a few billion emails in their database.

Pretty impressive numbers, I say!

If you join me for this episode, you’ll also find out 17 things that Groupon sees as the most important for their push pipeline programs.

So, tune in and find out a ton of details you should be aware of when running an email campaign, which little thing can increase your revenue by as much as 800%, and even how to win free Mets tickets!

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• How does Groupon generate all its revenue? (00:58)
• Most important things in email marketing (03:15)
• Importance of personalizing your messaging (04:50)
• 17 most important things for any of Groupon’s push pipeline programs (05:54)
• Want to sell your business for $36m? Go follow this model! (13:50)
• Win free Mets tickets (15:58)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Hey, Performance Marketers! 

I have a treat for you today. It’s something you asked me to do. Actually, a few weeks back, I posted something about Groupon and their push marketing. I also said that I’d be glad to dive into the company if you wanted me to go further into the details. 

You said yes, and here I am! Today, we're going to look at the Groupon company. In addition to its revenues and marketing strategy, I'm going to give you a high-level view of its journey from 2001 (when it went public and IPOed for a big number - $12.7 billion!). 

As always, the best part (and the greatest value) of my presentation is the fact that if you understand this, you can put together a strategy for any business. Once you crack the code and figure out the numbers I’m explaining, you’ll be able to hack any company (private or public) you like.

And you don’t have to be a genius for this. You'll be able to literally model what you know works!

So, let’s dive in and see what works for Groupon!  

Key Takeaways:

• Intro (00:00)
• Public vs. private company (02:17)
• What does Groupon do? (03:16)
• Who does Groupon target? (07:16) 
• Who does this work well for on the merchant side? (11:26)
• Let’s talk about Groupon’s numbers (15:49)
• What numbers really matter? (24:41)
• Modeling similar business - the value of the company (29:45)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

There are many people who’d like to jump into the lead gen business but don’t really know what they should do. They often ask me what leads they should generate, where to find them, who to sell them to… You know, all of those really good questions.

The whole thing is simple for me, but I’ve been in this business like forever. Sometimes I just have to remind myself that I should explain how lead generation works so that you guys can recognize all the opportunities it gives you.

Today, I’m going to talk about how lead gen verticals work using the example of a lead gen portal in the senior care business. Residential assisted living is an expensive thing, so you can make serious money generating leads in this field.  

Or you can apply the system to some other business - it works in any niche. That’s the beauty of this industry.

Tune in for today’s episode as I’m diving into how you can make money generating and arbitraging senior care leads.

You don’t want to miss this one!

Key Takeaways:

• How a lead gen vertical works (00:00)
• A Place for Mom - the details about the lead gen portal (01:40)
• How to create your own lead gen vertical (05:21) 
• A hypothetical offer explained - example (07:26)
• Arbitraging media scenario (08:44)
• How to apply this in any vertical (09:54)
• Contact me - I answer all questions (11:28)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

I was at a conference in Las Vegas a few weeks ago and I was so inspired by the people I met at the event that I recorded this episode there. 

What actually inspired me? A ton of opportunities. 

- To be around so many people in a short period of time 

- To meet them in person

- To present them your ideas

- To build important relationships

- To take a relationship to the next level

- To get a new idea that you’ll work on in the future

- To monetize the whole experience when the time comes

These are some of the points I’m diving into this episode.

Tune in and find out why business conferences are so important and how you can take advantage of those events to find advertisers and publishers. 

You don’t want to miss this one! 

Key Takeaways:

• Intro (00:00)
• How to plan a conference (01:05)
• Build relationships (02:57)
• A cost per minute (03:58)
• Don't lock yourself in the room (04:40)
• How to make an elevator pitch (05:28)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Wouldn’t it be great if there was a formula for selling anything? You know, a framework you should follow when creating an offer that would guarantee you a successful sale… Of course, it would be awesome!

And what if I tell you there is a model that can really help you build lead gen offers, surveys, or even an offer for a sales funnel? Plus - I’m more than willing to share the system with you (for FREE)!

But the best part is yet to come: Once you crack this code, it’s applicable in any business! 

It’s all around quick fixes vs. real solutions and understanding customers’ disbeliefs, wants, and needs. That is exactly what I will talk about in this episode of the Performance Marketer podcast.

So tune in for this episode and find out: 

- how to overcome customers’ resistance 

- how to use quick fixes as hooks

- how to always close a deal in the end  

Let’s dive in!

Key Takeaways:

• Perfect survey method - real estate example (00:00)
• Getting into a realtor’s mindset (03:31)
• Questions you should ask before creating an offer to sell anything (07:26)
• Real estate agents are not all the same (11:12)
• What does the seller want? (14:08)
• Give them a quick fix as a hook (18:14)
• Chiropractor & dentist examples (22:39)
• Get consumers to believe (25:50)
• The power of surveys (29:20)
• Keep consuming this content - I truly care (34:47)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

A couple of weeks ago, I talked to somebody who didn't know how to value a company and what the valuable asset in their company was. I was kind of surprised, honestly. But then I thought…

“Wait a second! Probably more people don't know that. So, maybe we should talk about it!”  

So today, we're going to talk about: 

- selling a business

- how to understand what a company is worth 

- how to figure out if a market is right for you

I’ll dive into the topic using numbers and comps in the marketplace, explain how the stock market trades in multiples with the P/E ratio, and show how to value a company based on specific revenue numbers and multiples.

So stick around, we'll get into it right now.

Key Takeaways:

• Intro (00:00)
• The money's in the follow up (02:10)
• What are they buying when buying your company? (05:03)
• How do you know how much a company is worth? (06:09)
• Using public companies’ reports to figure out the value of a company (11:18)
• Don’t get caught up with share prices (cryptos example) (21:00)
• There is room for everyone (24:14)
• Investors like companies that have predictable revenue (26:27)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Hey Performance Marketers, 

I’m still on a mission to obsess over the customer and make an impact on the lives of people who need help in this stuff. Last time we started talking about the process of evaluating media and determining if certain media buying campaign works for us. 

There was a lot of maths, and we’ll continue the calculations today. Well, it’s better to say that we’ll be playing with numbers to figure out what’s the most profitable for us. Don't you roll your eyes - numbers tell us everything. 

I just need several numbers to tell you what’s going on in a business - don’t need to look at its ad or landing page. And I want to teach you the power of data in a simplified way. 

I could be diving into these things for days. But I’m trying to keep it simple and share the essence of the business - to filter what’s really important, so you don’t have to waste time on the noise around the core metrics. 

So, let’s dive into optimizing and scaling the business, some more mistakes people usually make when buying media, and a tip or two on how to take a calculated risk.

Well, you better stick around!

Key Takeaways:

• Numbers tell me everything (00:00)
• How does your audience want to consume your content? (02:54)
• Math is everywhere (04:55)
• Making less margin but more money (08:02)
• Increasing the amount of traffic but losing money (14:50)
• How to make more money on the backend (17:25)
• What can you afford per click to generate a lead (23:23)
• I just want to obsess over the customer (29:54)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on  Apple Podcasts!

“Give a person a fish, and you feed them for a day. Teach a person to fish, and you feed them for a lifetime.”

Are you ready to learn how to fish? Because I’m ready to teach you how to find the fish so that you don't need me (or anybody else). It's the high-level framework, the strategy you can use no matter where you're buying media.

Today, I'm going to take you through the process of evaluating media. I’ll show you how to buy traffic and determine if it works for you. What I want you to understand is the concept of analyzing the traffic and how to best optimize what you're doing. 

Yes, it includes some math. When you’re going into buying traffic, there are a lot of numbers - click rates, open rates, conversion rates… you can dive in the stats all day long and go after all these different numbers.

But don’t freak out - I’ve simplified the process so you can focus on just a few numbers that really matter. I’ve taken out all other noise from the equation, I promise! This is how my mind thinks about this.  

So tune in for the first of two episodes and find out:

- how to analyze data to see if your campaign is working or not 

- how to optimize and scale the business 

- what mistakes people usually make when buying media

Let’s dive in and catch some fish!

Key Takeaways:

• Intro (00:00)
• Stop over-confusing things when evaluating traffic (02:41)
• Calculating revenue per impression (09:41)
• What is our cost to get that impression? (12:39)
• It's not always about the margin that you're making (17:29)
• How does Google make money? (21:29)
• How to scale the business? (29:59)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Hey Performance Marketers, welcome to the second part of the episode - we’re going to continue modeling a new lead generation business. This time I’m diving deeper into email list management. 

I’ve prepared some scenarios to show you how I guestimate if a project is worth investing in. I picked some real scenarios with pretty conservative, down-to-earth projections so you can see how serious money can be made in this business. 

What’s the best part? 

You don’t need to have any product to sell, or huge investment, or even employees - you can be a one-man shop and still be mega-successful. You only have to understand email marketing and be willing to hustle. (Good old hard work is always the right answer.)

So, tune in for the new episode and learn how to monetize leads by sending third-party offers, how to get revenue from an email list management partnership, and how you can be profitable with a 0.6% click rate.

Welcome to another episode that is worth listening to several times.

Let’s jump in!

Key Takeaways:

• A one-man shop generating millions of dollars from email list management (00:00)
• A list management agreement (example) (04:45)
• The power of owning an email list (07:52)
• Get 15-20 years of experience for free (10:05)
• Variables and projections explained (11:20)
• You have to hustle, but don’t share your equity without a really good deal (15:08)
• What does the 0.6% click rate really mean? (17:29)
• Pikers who spam people (20:59)
• Groupon deals (example) (22:38)
• A model to be always profitable (24:55)
• Reasons to listen to this podcast multiple times (26:47)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!