Performance Marketer

Hey Performance Marketers,

What comes to your mind when you hear this Dan Kennedy quote (which was also quoted by Russell Brunson) - "Whoever pays the most to acquire a customer wins"?

I know many people have misunderstood this, so I want to dive deeper into this subject with simple Math while also sharing with you some valuable arbitrage strategies you can use.

Remember, though, that there are a lot of variables to consider before you decide to pay more for acquiring a customer and before even Google would award you with relevant traffic. 

In today's episode, I'll talk about…

- cost per click vs. revenue per click

- how can you afford to pay more for acquiring leads

- how Google makes money from ads

- how do you become the most valuable offer to them

- and more….

Tune in now as we dive deeper into the numbers with these arbitrage strategies and the absolute truth behind the saying - "whoever pays the most to acquire a customer wins."

So let's waste no time and dive in!

Key Takeaways:

• Intro (00:00)
• What's your revenue per click - explained (02:06)
• How Google makes money from ads (08:26)
• How can you afford to pay more (17:26)
• Example of pay-per-click strategy (22:29)
• Increasing the value of your offer (26:43)
• How to figure out the value per click (31:01)
• Episode wrap-up (34:50)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

I was building a survey for somebody in Survey Detective, and I asked them what their elevator pitch was. Surprisingly, they didn't know and had to sit down and think about it.

For those who are building or still planning on building a business, I highly recommend that you start coming up with your elevator pitch first. From there, you'll get a good hold on your business.

Coming up with an elevator pitch should be built using the four Ws. And once you've defined all four of those, it'll be easier to determine everything you need to get going.

So, tune in now as I share the four building blocks of a killer elevator pitch and some examples you can mirror.

You don't want to miss this one!

Let's dive in!

Key Takeaways:

• Intro (00:00)
• What's an elevator pitch? (01:11)
• The 4 Ws in a winning elevator pitch (01:54)
• Elevator pitch example #1 (03:55)
• Elevator pitch example #2 (04:27)
• Elevator pitch example #3 (05:03)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Tune in for this episode and find out honest answers to the most frequently asked questions that every beginner has about affiliate marketing.
👉 Don’t forget to sign up for the SurveyDetective VIP Waitlist: https://surveydetective.io

Luckily, you don’t have to earn a Harvard degree to be an affiliate marketer. Some of the best affiliate marketers I’ve known were street savvy, hustlers, and socially skilled. And they were all once like you - a beginner!

If this is your first time here, I’ve been doing an affiliate marketing series for the past few weeks. Today's episode wraps up what every beginner affiliate marketer should know.

So, I’ve compiled a list of the most frequently asked questions about affiliate marketing that you guys have sent to me. And if you know me by now, I only give honest answers to your questions.

Whether you already know what affiliate marketing is or are a complete newbie, make sure to tune in to today's episode. You don't want to miss this one!

Let’s dive right in!

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Key Takeaways:

• Intro (00:00)
• It's a hustle business (01:11)
• How do you get people to promote an offer that they already know about? (03:14)
• How do you become an affiliate marketer? (05:28)
• What do you need to do to be able to do it full-time? (06:54)
• Is affiliate marketing easy? (08:27)
• How do affiliates get paid? (12:05)
• What is a Collected Revenue payment structure? (13:19)
• How do you find affiliate sites? (15:52)
• How much can a beginner make in affiliate marketing? (17:24)
• What makes YouTube an amazing publisher? (20:22)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

- Sign up for the One Funnel Away Challenge

- Sign up for a FREE ClickFunnels Trial

- Master evergreen traffic strategies with Russell Brunson's FREE copy of the Traffic Secrets book

- Convert your audience into lifelong customers with Russell Brunson's FREE copy of the Expert Secrets book

- Grow your company online using sales funnels with Russell Brunson's FREE copy of the DotCom Secrets book

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Hey, Performance Marketers! 

I'm back with another affiliate marketing episode, but we're diving in a little deeper this time. Last week, we talked about how to start an affiliate marketing business and scale it up, and this time we'll look at how affiliate marketing really works.

You think that getting involved in affiliate marketing; you have to have a big audience. That would be great, but you can be in this lucrative business without the following. How? I'm going to explain that to you in this episode.

Tune in to this episode and discover:

- how to start in affiliate marketing even without the following

- how to let other people find your "who"

- how to make a deal with affiliate managers and publishers to grow your business

Once you get it running, you can do it again and again with other offers - many of them have yet to be discovered.

So, let's dive in and see how successful affiliate marketing works!  

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Key Takeaways:

• Intro (00:00)
• How do you get started in affiliate marketing (02:12)
• What is publisher ID, and how does it work (04:45)
• Let others find your "who" and promote your affiliate link (05:47)
• Different ways you can promote your affiliate offer (12:10)
• How Ebates operate as a "glorified affiliate" (12:51)
• Affiliate managers and publishers and their role in affiliate marketing (16:21)
• Why you should diversify your offers and distributions (17:53)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

You've probably heard about affiliate marketing a dozen times. But have you ever thought about how it can massively change your business? If done right, you can scale your business quickly using affiliate marketing, even if you don't have that big following. 

How does a few $1,000 a day sound to you?

And as a performance marketer driven by results, you can make serious money with affiliate marketing without answering to anybody. You get to do this with as many companies as you want, whenever and wherever, using the internet's power. The trick here is to make it work one time. And once you do that, the rest will follow.

Are you excited to dive into the world of affiliate marketing? Make sure to tune in for this week’s episode and discover:

- What are affiliate marketing and the Dream 100

- How can you build and scale your business with affiliate marketing

- How to generate a few $1000 a day with affiliate marketing

You don't want to miss this one!

Key Takeaways:

• Intro (00:00)
• ClickFunnel's Dream 100 Strategy (03:48)
• What is affiliate marketing (10:58)
• Is Dream 100 different from affiliate marketing? (11:25)
• The role of Facebook as a Dream 100 publisher (12:58)
• A personal example of affiliate marketing (14:21)
• How to nurture a lead and make them buy a product or service (16:36)
• Identifying the different kinds of leads you're getting (17:42)
• How to make money with affiliate marketing (22:33)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Sign up for the Time To Thrive Challenge today!

Today, on a very special episode of Performance Marketer, I’m joined by none other than Dean Graziosi!

I’m so happy to welcome Dean for his second time on the show. 

As many of you remember, last year, he stopped by to talk about the Knowledge Broker Blueprint.

This year, he’s teaming up with the great Tony Robbins once again to bring us a FREE 5-day challenge!

Together, they’ve been at the forefront of the knowledge industry revolution, providing people with tools and strategies crucial for making money online by sharing their unique skill sets with the world.

The past year has been tough on many, and people all over the world are feeling uncertain about their future.

But the thing is, no matter how rough things get, we still need to be the ones in charge of our own destiny.

Above all else, we need to own our future.

Key Takeaways:

• The latest updates from the knowledge industry and current trends (1:06)
• How has COVID-19 affected the knowledge industry? (3:52)
• People are starting to understand the power of specialized knowledge (5:22)
• Knowledge is our greatest asset (7:29)
• How Tony Robbins inspired Dean Graziosi’s career (9:57)
• Why this is the biggest opportunity in business right now - and EVERYBODY can join (11:44)
• How many niches are there in the online knowledge industry? (13:34)
• Why are Tony Robbins and Dean Graziosi leading the movement? (16:56)
• What is the Own Your Future Challenge all about? (20:20)

Additional Resources:

• FREE Sign up for the Time to Thrive Challenge: Click Here

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Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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I am an independent Mind Mint, LLC affiliate, not an employee. I receive referral payments from Mind Mint, LLC. The opinions expressed here are my own and are not official statements of Mastermind.com or its parent company, Mind Mint, LLC.

How are you doing in today’s economic challenge? Are you finding ways to thrive? Or are you just sitting there and looking at how things would unfold? What if I told you that you have what you need to succeed in today’s crisis?

If you’re struggling with how to cope with today’s economic wintertime, then let me introduce you to a fantastic person who once made an impact on my life. He’s here on the Performance Marketer podcast to drop some value bombs and invite you to a challenge that will forever change your life.

Please welcome, one of the forerunners of self-education and a fantastic person, Dean Graziosi.

Dean is here to invite you to a 5-Day Free Time to Thrive Challenge with Tony Robbins and other big names in the industry (and this could be the last time that they're doing this). This challenge will help you discover what you can share, gain new capabilities, take action, and thrive meaningfully.

Tune in for this episode and discover:

- what is the Time to Thrive Challenge, and what’s in it for you

- how valuable your knowledge and experience are

- the power of selling what you know and how to impact other people’s lives

You don’t want to miss this one! 

Key Takeaways:

• Intro (00:00)
• The future of the self-education industry (01:44)
• What is Time to Thrive Challenge (02:48)
• Who should be coming to this challenge (06:10)
• What you will get when you join the Time to Thrive Challenge (12:06)
• How to package your knowledge, sell it, and impact someone’s life (20:26)
• The challenge to learn and take action (24:59)
• Eric’s personal experience with joining the challenge (26:10)

Additional Resources:

- Dean Graziosi and Tony Robbins’ 5-day Free Time to Thrive Challenge

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Are you tired of working constantly and having nothing to show for it? Do you feel stuck with your financial situation, like you just can’t get ahead? Are you ready to take control of your financial future? Do you want your money to start working for you? 

Well, I cant help you with this. 

But I know somebody who definitely can! 

What’s more - that amazing person is here with us in today’s episode of Performance Marketer. You’ve probably had a chance to see her on TV. When the markets are crashing, or they are going really up, my guest is there to comment on the situation. 

Ladies and gentlemen, today I’m talking with Kiana Danial, aka Invest Diva. 

Her mission is to inspire others and help them create generational wealth while having time to spend with their families. She has a whole team of people who help moms, women, and entrepreneurs, in general, take their financial futures into their own hands. 

In this interview, Kiana shares some of her secrets, frameworks, and strategies to invest both in yourself and the markets.

Tune in for this episode and find out:

how she started her entrepreneurial journey after she hit rock bottom

how you can start investing in your future even if you have only $100

how she wrote a book in just two days

You really don’t want to miss this one!

Key Takeaways:

• Who is Kiana Danial - Invest Diva (00:00)
• You dont need a lot of money to start investing (02:21)
• How Kiana got fired from Wall Street & started her entrepreneurial journey (04:10)
• From $0 to Invest Diva & 3-step formula to reach the next level of income (09:54)
• Understanding your risk tolerance (13:27)
• Kiana’s investment strategy (20:08)
• What is Kiana doing now - programs, books, investments… (25:41)
• Who is Kiana allowing to work with her? (33:49)
• 5-point Invest Diva Diamond Analysis (36:23)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Hey Performance Marketers,

In today’s episode, I’m joined by someone I’m more than thrilled to have in my podcast. My guest is Brent Coppieters, a partner in ClickFunnels, who was blessed to be there and work with Russell Brunson from the very beginning.

Brent is going to share his journey from the day he met Russell to these days. He’ll also reveal how they grew their billion-dollar business and what challenges they faced building such a giant in the sales, marketing, and lead gen world.

If you have ever heard about Russell and ClickFunnels, then I don’t have to explain how much value you can get from someone who participated in building the company from scratch. 

So, tune in for this episode and find out:

✔️ how ClickFunnels has become this big

✔️ what values they foster

✔️ how they managed to gather so many ingenious people in one place

&

✔️ how YOU can make money as their affiliate and literally make Russell Brunson work for you.

So, let’s waste no time.

Jump in right now!

Key Takeaways:

• Brent Coppieters of ClickFunnels - introduction (00:00)
• Brent’s background & how he started working with Russell Brunson (03:01)
• The power of online business (09:04)
• Brent’s family (11:42)
• How does ClickFunnels happen & what are they technically doing there? (15:54)
• How to make money with ClickFunnels’s affiliate program (25:26)
• ClickFunnels’s video cards (29:56)
• ClickFunnels’s journey - how did they grow? (32:11)
• The importance of being coachable (38:50)
• ClickFunnel’s community (41:22)
• Recap (47:22)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Hey Performance Marketers, 

I have a real treat for you today. 

My Insurance agent wanted to buy leads but didn't know how to structure a deal or figure out what he could pay for a lead. So I promised to explain this to him in a call that I would tape and share with my community b/c I knew it was going to be amazing. 

And it was! 

This is for all of you (no matter what kind of professional you are) asking, How do I know how much I can pay for a lead? You can apply the model I gave to my insurance agent to any other branch.

Once you understand the numbers, you can compete with other media buyers and have hotter offers because you know what they don’t - your allowable per click / lead / sale or even booked meeting.

So, tune in as I’m walking my insurance agent through the numbers and building a working model for him from scratch.

You really don’t want to miss this one.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• Collecting information about potential clients (01:41)
• Survey - cemetery.com example (06:43)
• Why you need super high-quality leads (10:20)
• Calculating the value of a customer (12:36)
• Calculating other variables of the business before negotiating with a publisher (16:48)
• Traffic quality matters (22:00)
• Calculating allowable per lead / booked meeting / show up for a meeting (24:26)
• How to scale your business - most people don't know this (30:43)
• Would you pay me $750k for this? (38:29)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!