Performance Marketer

Are you trying to start a lead generation business? Or maybe trying to figure out how to grow the business you already have? If you’re not sure what to do, I'm going to take you guys through something that's happening currently in my company, and I think you may find it helpful.

Right now, we're bringing in new people and building out different businesses. (Actually, that’s something we’re doing all the time.) So, I want to talk you through how we're modeling this out and what we’re doing from the start.

I’m reviewing an email list management business for two scenarios - generating/nurturing leads for a debt consolidation company and for a coach who sells a high-ticket program worth $25,000. 

So tune in for the new episode as I’m explaining how I model out a new business to determine the success metrics based on data and decide if the investment is worth the risk.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• Test until you find a winner (01:38)
• Successful lead generation businesses & margins for making money (03:38)
• Lead generation businesses that break even (07:09)
• How to nurture leads? (08:45)
• The email side of a lead generation business (12:49)
• Figure out what’s the spend (20:10)
• Modeling a business - can we afford it? (26:16)
• Would you spend $25k to learn how to make $1m? (30:28)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Hey, Performance Marketers! Are you ready to celebrate? My birthday, for example. Well, it was actually on 11 Feb when I recorded this episode, but it’s always good to have a reason for celebration. 

My birthday actually inspired me to think about why birthdays are so important in our lives and entrepreneur journeys (and to share my thoughts with you). So let this episode be my birthday gift to you.

Tune in and be a part of my way to celebrate life!  

Welcome!

Key Takeaways:

• Intro (00:00)
• Birthday is a really big deal (01:30)
• How many people can I make an impact on between two birthdays? (02:42)
• Talk to me (04:18)
• Celebrate life (05:53)
• Good old birthday cards vs. digital world birthday reminders (08.53)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Have you ever thought about how important mindset and personality are for success? I’m sure you’ve heard of mindset coaching and personality tests, but have you ever dived deeply into why you are who you are? 

I have. And my team as well. Actually, Mandy Keene, mindset coach, had me and my team take the DISC personality test. She then reviewed with all of us what the DISC means and went over each of our reports in front of everyone. 

We did the test primarily to learn things about ourselves (and each other). But it can also be used to get an insight into the personalities of job candidates before hiring them. In that way, I could immediately determine if a candidate would be a good fit for the role I’m trying to fill. 

After Mandy analyzed our results, we had a roundtable talk where we brainstormed and talked internally about the test. It turned out to be an interesting chat, so I thought I could use it for our show. 

That makes this episode somewhat different from others - I’m sharing our meeting, so you can see how we operate on a day-to-day basis. 

Tune in and get a little look under the hood!

Key Takeaways:

• My team took the D.I.S.C. personality test (00:00)
• Recognize why you are who you are (03:49)
• I always believe there's a solution (10:39)
• Nature vs. nurture (12:14)
• Use the D.I.S.C. test to get the most out of people (14:44)
• Use the D.I.S.C. test for market segmentation (17:09)
• When you are driven by anger (19:43)
• The point of coaching (26:33)
• Importance of structure and rules for effective business management (28:06)
• Every D.I.S.C. type has positive and negative sides (29:18)
• Go out there and break things (33:09)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Hey, Performance Marketers! 

Welcome to a super special episode! We broke the three digits in podcast land together! I want to thank you all for sticking around. I hope you are getting the value you’re looking for. I’ll continue to do my best to provide it for you.

And, the special episode deserves a special guest! 

Today I’m chatting with David Stodolak, a hustler who figured out how to play in this lead gen world. I worked with him years ago at a student loan company before I started Universal. Back then, David was doing a great job in the call center. 

But since our student loan company folded, David started teaching himself and working hard, so he built a successful lead gen business in the solar space over the years. 

Today, he is president of Solar Direct Marketing and managing partner of Encompass Leads, where he oversees all lead generation and outbound call campaigns. 

I asked him to share how he went from knowing nothing to achieving tremendous success in the lead gen business. So tune in, as he is willing to show you that it is really possible if you have determination, desire, and persistence.

Let’s dive in!  

Key Takeaways:

• Who is David Stodolak? (00:00)
• From knowing nothing to a successful lead gen business (02:41)
• How to find good traffic that converts on the back end? (10:30)
• How do you find the people that are generating specific leads? (17:39)
• How to find leads if you are an introverted person who doesn’t like to meet people (20:14)
• Is there different quality of traffic from different sources? (22:16)
• Plans for the future (26:33)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Hey Performance Marketers, what’s up! It’s been a while since the last time. Meanwhile, I’ve been working really hard with my team. We got a lot of things going on, which is both exciting and overwhelming. 

Currently, we’re trying to get everything aligned and in a position to have a big year. I can’t talk about all of the things that are gonna be coming out… yet. But there are some exciting things I believe I need to give you guys an update on.

So this episode is made to keep you in the loop cause I think the stuff we’re working on will be of great value for many entrepreneurs. It also contains bits and pieces of various topics we’re gonna talk about in time to come.

Tune in and find out how you can get cryptos at a discount, why you should (not) write a book, and what “Amazon is selling toilet paper” really means.

Let’s jump in!

Key Takeaways:

• Preparing for an exciting year (00:00)
• Co-authoring The $1 Million Identity (02:37)
• When you are (not) ready for writing a book (08:41)
• Why am I writing a new book & what is it about? (09:48)
• The people I want to be around (14:14) 
• Remember my AISTP framework: Amazon Is Selling Toilet Paper (15:45)
• I need a team that is accountable for each project I work on (19:13)
• Quick hit or big hit investor? (24:48)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Today, we're going to talk about the concept of frameworks. 

Since I started helping people, one of the things I've struggled with the most is my prominent ADD. You know what that means - having trouble focusing attention, crazy running around and doing 25 things at once. 

When I focus, that's when I'm at my best. Once I laser focus on something, I kill it! When I'm all over the map, I half-arse everything, and I don't get anything done. 

I want to avoid the latter scenario here where I'm trying to teach you things that might be complicated… or you may feel overwhelmed. So, I decided to start off with something that will keep me on track - creating frameworks. 

They will allow me to simplify things and help me focus when I get lost in my digressions. Plus, we can easily go back to what I've already explained just by glancing through the framework.

Tune in for the new episode as I'm diving into the importance of the framework concept, what frameworks within frameworks mean, and how you can use them in your own business.

Let's jump in!

Key Takeaways:

• Intro (00:00)
• What does a framework mean? (02:29)
• A box within a box (03:44)
• AISTP traffic framework (08:14)
• The three types of customer objections (according to Russell) (12:00)
• I'm giving you a system that works (15:49)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric's Text Community: 917-636-1998

- Eric's website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric's YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

How to find leads? How to get traffic?

If I had $1 every time I heard these questions…

Everyone asks me that all the time - people at conferences I go to, entrepreneurs, guys in my text community… It’s wild! And I truly love it! Because that means people want to learn. Plus - they think that I have answers for them, which is great.

Because I do!

But first, I’d like to change the perspective slightly. Yes, you want to look for leads, and you need traffic. But I think the better question is how to find customers or potential customers. I don’t think you just want to get leads. But leads that will convert into customers? That’s a real thing! 

So in this episode, we're going to talk about a three-step traffic framework… and some frameworks within the framework. I’ve also prepared a little presentation with a ton of valuable info, so this could be called a mini-course - but this one is free!

Then, tune in and find out how to determine who your customers are, where to find them, and how to position your product or service to your market.

There are also a bunch of helpful tips within this overall framework, so let’s dive right in!

Key Takeaways:

• I don't need to make money by coaching (00:00)
• How to get traffic? (03:16)
• Defining marketing terms - market, leads, lead gen… (06:50)
• Three-step traffic framework - Step #1 The Who (14:50)
• Segmenting target market (20:22)
• Four types of market segmentation (27:47)
• Three-step traffic framework - Step #2 Where are they? (35:26)
• Performance market makers (44:39)
• Three-step traffic framework - Step #3 Market positioning (48:53)
• Perceptual Map (53:26)
• Recap (59:46)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts.

Are you ready for some positive energy?!

I had the pleasure to chat with motivational speaker Larry Long Jr, an old friend of mine who played college baseball with me at the University of Maryland.

Back then, we competed against each other. If we hadn’t, we could have been best friends since we have similar personalities - we both empathize and want to help people. Bonus: We are talkers - we could talk all day long!

And Larry has found a way to make money out of these traits. As a transformational speaker and a mindset coach, he helps massive companies unlock their employees’ full potential and impact lives for the positive.

Or as Larry likes to put that…

“When we were in school, I used to get in trouble for running my mouth. Now I get paychecks for running my mouth.”

And today, he is a treat for us!

Tune in and find out why it is so important to be surrounded by good people, how to succeed in anything you do, and what the winning mindset and mamba mentality mean.

Let’s dive in!

Key Takeaways:

• Who is Larry Long Jr? (00:00)
• Larry on the beginnings of his career (03:23)
• Surround yourself with good people (07:02)
• The keys to success (08:38)
• What is Larry doing now? (10:44)
• Why is coaching so important? (14:19)
• Coaches believe in people more than they believe in themselves (18:41)
• First, you need to build an avatar, and your target market (23:33)
• What end result does Larry get to his audience? (28:44)
• Where can you find Larry online? (32:22)

Additional Resources:

- Visit Larry Long Jr’s website, 

- Follow Larry on Instagram, connect with him on LinkedIn and subscribe to his YouTube Channel.

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

My guest today is Bryan Dulaney, one of the Top 1% of all marketers in the world.

There is a good reason I can say Bryan is a miracle.

Back in 2003, he died.

But God had a different plan for Bryan, which included bringing him back to life with a specific purpose: help others share their stories by sharing his.

Bryan didn’t waste his second chance at life, and since then, he has been on a mission to fulfill his God-given purpose of serving others, building legacies, and raising up Legacy Builders.

Since 2006, not only has Bryan helped his business and his partners earn over $300 million in online revenue but more importantly, he’s supported building legacies that impact millions of people’s lives around the globe.

He’s recently published the Entrepreneur Evangelist, the book he was preparing for 15 years. That has been a perfect reason to ask him to join us in the Performance Marketer podcast. 

I’m sure you’ll enjoy the interview as I did while we were chatting about his book, his mission, and how he helps other people figure out what they are good at and build their legacies.

So, tune in and find out how Bryan started his journey, where he found his first business coach, and which movie inspired him to launch a campaign he made at least $5m from.

Let’s dive in!

Key Takeaways:

• How did Bryan enter the world of online marketing? (00:00)
• Years of making money with affiliate marketing (04:57)
• Bryan’s near-death experience (09:15)
• Bryan’s book is finally published (It has been 15 years in the making.) (13:19)
• What's the central theme of the book? (15:01)
• Bryan made at least $5m with this campaign (20:34)
• How does Bryan use this book to build his business? (31:11)
• Making money with Tony Robbins and Dean Graziosi at their mastermind in Fiji (38:04)
• Get in touch with Bryan (43:39)

Additional Resources:

- Contact Bryan Dulaney at www.bryandulaney.com or www.perfectfunnelsystem.com.

- Get Bryan Dulaney’s new book for FREE!

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

Anyone in the mood to have a side gig where they can generate $900,000 a year?

No, I’m not kidding!

That’s the thing I do full time, all the time. 

I don’t want to talk you into leaving your job. I’m just speaking in real numbers. And I can show you how to do this and make serious money. As a side hustle, or maybe a full-time job, who knows...

What I do is lead gen arbitrage. It’s a huge opportunity because as long as there are companies in the world looking to scale their business and grow, they will need leads.

In this episode, I explain how arbitrage works for me with leads. I go through the five steps of lead gen arbitrage and give several examples you may find helpful.

You can also find out what “Yesterday” (2019 film about a musician waking up in an alternate timeline where The Beatles never existed) has to do with arbitrage and how my new Porsche became a huge arbitrage opportunity.

So tune in and get the golden nugget - knowledge you can use to build a successful business that I’m sharing for free!

Let’s dive right in!

Key Takeaways:

• Step #1 - Market demand (00:00)
• Step #2 - Identify an opportunity to buy and sell a lead for profit (04:16)
• Step #3 - Create an edge (06:34)
• Step #4 - Make markets (12:03)
• Step #5 - Cash flow begins (17:22)
• Example - arbitrage on Amazon (25:15)
• I bought a Porsche and I can arbitrage it (30:10)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer