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Everyone’s Making It Up—So What’s Stopping You?
Permission to Evolve on Creativity, Ego, and Confidence
In this episode of Permission to Evolve, Brandon Thielk and co-host/producer Holly Deschenes explore “permission to make it up,” arguing that many societal norms and personal habits are inherited programming that can limit creativity and fulfillment. Using the “ham ends” story and examples like Bezos, Musk, and Apple’s “Think Different,” they discuss how innovation comes from seeing beyond the handbook, risking social judgment, and treating life as trial-and-error rather than identity-driven success or failure. Brandon connects creativity to solution-mindedness, mastery, and leadership, emphasizing deprogramming, surrendering ego, and holding space for others in coaching by staying present and adaptable. They highlight reconnecting with childlike play, remodeling values and structures, and pursuing aligned desires for inner peace, then share ways to connect with Brandon via a free strategy session, newsletter, social channels, and Substack.
00:00 Welcome and Setup
00:11 Deprogramming Old Norms
01:50 Courage to Stand Out
05:18 Innovation and Making It Up
11:59 Solution Mindset and Mastery
17:49 Getting Started Beyond the Lines
26:22 Ego Surrender and Presence
33:51 Client Breakthrough Stories
38:29 Key Takeaways and Remodeling Life
44:57 Where to Find Brandon
🔗 LINKS:
Free Strategy Session: https://brandonthielk.com/
Newsletter Signup: https://brandonthielk.com/
Instagram: https://www.instagram.com/brandonthielk/
TIKTOK: https://www.tiktok.com/@bthielk
https://substack.com/@brandonthielk1?r=8jd80n&utm_campaign=profile&utm_medium=profile-page
https://podcasts.apple.com/us/podcast/permission-to-evolve/id1792609620
https://open.spotify.com/show/6HMWcqqroohupXCbf3CxOn
https://www.instagram.com/permissiontoevolvepodcast/
On Permission to Evolve, host performance and life coach Brandon Thielk and co-host/producer Holly Deschenes discuss “permission to actually try” through Holly’s recap of Unbound Gravel, a premier gravel event in Emporia, Kansas, where she and her husband Aaron completed the signature 200-mile route (about 207 miles, 11,000 feet of climbing) amid repeated severe storms, hail, lightning, heavy “peanut butter” mud conditions, steep technical descents, minimum-maintenance roads, strong headwinds, and a late-night finish just before 2:00 AM under a 3:00 AM finish-line shutdown. Holly describes staying present, doing “race math,” and never considering quitting, contrasting this calm mindset with past fear in races and a post-accident period. Brandon explains how unresolved past stress creates limiting beliefs that surface under pressure, why commitment without forcing builds self-trust, and how to distinguish intuition from escape by seeking a decision that brings peace. He shares examples from coaching a triathlete returning to racing and from his own baseball comeback attempt, and closes with where to find his coaching, newsletter, and social channels.
00:00 Podcast Introductions
00:18 Permission To Try
01:14 Unbound Gravel Overview
04:01 Training And Expectations
05:36 Stormy Start Chaos
08:10 Peanut Butter Mud Crossing
09:23 Aid Station And More Storms
11:10 Tailwind To Headwind Shift
12:40 Muddiest Middle Miles
14:35 Nightfall And Final Push
17:49 Shelter Warning And Open Range
20:12 Lights Crashes And Finish
24:02 Cutoffs and Finish Line
25:18 Staying Present to Finish
28:06 From Fear to Calm
29:14 Shadow Work for Athletes
33:51 Self Trust in Competition
37:16 Baseball Injury Wake Up
43:40 Knowing When to Stop
49:15 Greatness Needs an Event
50:48 Final Takeaways and Next Steps
53:47 Where to Find Brandon
🔗 LINKS:
Free Strategy Session: https://brandonthielk.com/
Newsletter Signup: https://brandonthielk.com/
Instagram: https://www.instagram.com/brandonthielk/
TIKTOK: https://www.tiktok.com/@bthielk
https://podcasts.apple.com/us/podcast/permission-to-evolve/id1792609620
https://open.spotify.com/show/6HMWcqqroohupXCbf3CxOn
https://www.instagram.com/permissiontoevolvepodcast/
Host Brandon Thielk and co-host/producer Holly Deschenes explore “permission to stop performing” and how performative identities form around earning love, validation, safety, and belonging through achievement, image, or helping others. Responding to Holly’s question—sparked by Enneagram Type 3s who feel disconnected from their true self—Brandon describes finding the true self through stillness, self-awareness, and following genuine enjoyment, peace, and excitement rather than external approval. He contrasts ego-driven striving, imposter syndrome, and constant busyness with alignment, presence, and a non-resistant state where actions feel natural and flow. They discuss how family and societal expectations reinforce performance, how midlife questioning can prompt reconnection with younger parts of self via self-acceptance and forgiveness, and key takeaways for building an integrated, authentic life. Brandon invites listeners to book a free strategy session at brandonthielk.com and follow his content on social platforms.
00:00 Welcome and Theme
00:09 Why We Perform
02:00 Question of the Week
03:14 Finding True Self Clues
04:13 Performance Mindset Origins
24:00 Alignment and Flow State
26:54 Observer vs Ego
32:13 Inner Child and Midlife Shift
39:57 Quick Recap Takeaways
43:59 Work With Brandon
45:14 Closing Goodbye
🔗 LINKS:
Free Strategy Session: https://brandonthielk.com/
Newsletter Signup: https://brandonthielk.com/
Instagram: https://www.instagram.com/brandonthielk/
TIKTOK: https://www.tiktok.com/@bthielk
https://podcasts.apple.com/us/podcast/permission-to-evolve/id1792609620
https://open.spotify.com/show/6HMWcqqroohupXCbf3CxOn
https://www.instagram.com/permissiontoevolvepodcast/
On the Permission to Evolve podcast, performance and life coach Brandon Thielk and co-host/producer Holly Deschenes discuss “permission to not care” as a way to manage energy in an overstimulated world. They explore how identity and safety needs can lock people into rigid routines and beliefs (“this is just what we do”), and how tools like the Enneagram can illuminate these patterns. Holly shares a pandemic exercise sorting “things I believe” versus beliefs from family or community, prompting a conversation about how inherited beliefs, wounds, and ego battles keep people emotionally hooked, often through conflict with the people who represent those ideas. Brandon emphasizes individuation, detachment, healing reactions, and forgiveness to free energy, build capacity, and focus on what is meaningful now, including grieving and releasing past identities like sports or other life chapters.
00:00 Welcome and Setup
00:13 Why We Overcare
03:33 Identity and Routine
06:55 Personality and Preferences
10:59 Permission to Not Care
15:34 Capacity and Focus
19:16 Beliefs and Conditioning
25:42 Ego and Detachment
29:51 Battles With People
39:09 Outgrowing Old Chapters
47:27 Key Takeaways
50:43 Where to Find Brandon
51:41 Closing Goodbye
🔗 LINKS:
Free Strategy Session: https://brandonthielk.com/
Newsletter Signup: https://brandonthielk.com/
Instagram: https://www.instagram.com/brandonthielk/
TIKTOK: https://www.tiktok.com/@bthielk
https://podcasts.apple.com/us/podcast/permission-to-evolve/id1792609620
https://open.spotify.com/show/6HMWcqqroohupXCbf3CxOn
https://www.instagram.com/permissiontoevolvepodcast/
https://pin.it/2swlzU3f3
On Permission to Evolve, host performance and life coach Brandon Thielk and co-host/producer Holly Deschenes discuss “permission to stop carrying everybody,” building on last week’s theme of having limits. Holly shares her up-and-down training for an upcoming 200-mile gravel bike ride, including weather challenges, a recent accident, and the emotional swings of preparing for her longest solo event, while Brandon highlights commitment, focus, and detachment after doing the work. Brandon answers why stress feels easier than relaxation, explaining the survival-oriented nervous system, the role of mindset, past experiences, and using conscious awareness to rewire threat-based reactions. They unpack how overhelping can create dependency, resentment, and stunted growth in families, leadership, and relationships, including dynamics like parentification and “old soul” childhoods, and emphasize supporting people without rescuing them so they build competence and resilience. Brandon shares ways to connect with him via brandonthielk.com and social channels.
00:00 Welcome and Setup
00:57 Hollys 200 Mile Training
03:21 Why Say Yes
06:22 Question of the Week
07:18 Nervous System and Stress
11:13 Stop Carrying Everyone
12:36 Helping vs Enabling
15:43 Leadership and Delegation
20:09 Let People Struggle
23:18 Why We Overhelp
26:43 Parentification and Old Souls
33:04 Fame Early Specialization
40:22 Tough Love and Addiction
41:35 Where to Find Brandon
43:06 Closing Goodbye
🔗 LINKS:
Free Strategy Session: https://brandonthielk.com/
Newsletter Signup: https://brandonthielk.com/
Instagram: https://www.instagram.com/brandonthielk/
TIKTOK: https://www.tiktok.com/@bthielk
https://podcasts.apple.com/us/podcast/permission-to-evolve/id1792609620
https://open.spotify.com/show/6HMWcqqroohupXCbf3CxOn
https://www.instagram.com/permissiontoevolvepodcast/
In this episode of Permission to Evolve, host performance and life coach Brandon and co-host/producer Holly Dechen discuss “permission to have limits,” focusing on overextending yourself, burnout, and using reality-based self check-ins (stress load, sleep, nervous system state) to understand day-to-day capacity. Holly asks how to balance assuming people are “doing their best” versus recognizing when they’re doing what’s easiest, and Brandon explores low self-standards, learned helplessness, entitlement, accountability, and adjusting expectations to others’ capacity and willingness. They also examine empathy’s limits, arguing that helping requires maintaining clarity, avoiding getting pulled into others’ emotions, and knowing when issues are beyond your scope. Brandon distinguishes limits from boundaries: limits inform boundaries, boundaries may be temporary, and healing can dissolve them as reactions change. Brandon closes with the idea that facing limits expands them, then shares ways to connect, including a 30-minute strategy session at brandonth.com and weekly “Lightning report” prompts.
00:00 Welcome and Hosts
00:11 Why Limits Matter
01:07 Question of the Week
01:43 Best Versus Easiest
04:34 Accountability and Expectations
07:11 Segue to Personal Limits
07:49 Stress Capacity Check In
09:49 Burnout and Recovery Cycles
12:06 Trauma Patterns in Relationships
12:47 Expanding Limits Through Awareness
14:20 Empathy Needs Boundaries
16:56 Helping Without Getting Pulled Under
21:04 Empathy at Scale
23:14 Protect Your Circle
24:19 Context Over Systems
25:04 Holding Space With Care
26:40 Limits Versus Boundaries
27:50 Saying No And Consequences
30:01 Boundaries As Temporary Space
32:11 Healing Dissolves The Boundary
34:39 Karma Judgment And Lessons
37:49 Challenging People As Teachers
40:40 Expanding Limits Takeaways
44:10 How To Connect And Next Steps
🔗 LINKS:
Free Strategy Session: https://brandonthielk.com/
Newsletter Signup: https://brandonthielk.com/
Instagram: https://www.instagram.com/brandonthielk/
TIKTOK: https://www.tiktok.com/@bthielk
https://podcasts.apple.com/us/podcast/permission-to-evolve/id1792609620
https://open.spotify.com/show/6HMWcqqroohupXCbf3CxOn
https://www.instagram.com/permissiontoevolvepodcast/
Brandon ThIelk and co-host/producer Holly Deschenes open with reflections on Ironman Texas, noting how fast the sport has become, difficult weather, crashes, and a tragic swim drowning. They then explore “permission to be goalless,” arguing that over-attachment to outcomes can create disappointment, burnout, and tunnel vision, while a process-first approach builds sustainable progress. In the question of the week, Brandon interprets hesitation as either unprocessed sensations from past negative experiences (reducing self-trust) or a natural response to inexperience and uncertainty. They discuss when goals help (especially mid-journey after clarity and momentum) and when looseness matters (beginners, mastery stages, and life domains like relationships and careers where timelines are uncontrollable). Brandon emphasizes energy management, honest self-accountability, adaptive expectations, joy, and preparing so opportunities can meet readiness, and closes with ways to connect via his website, strategy sessions, newsletter, and social channels.
00:00 Welcome and Hosts
00:10 Ironman Texas Recap
02:05 Permission to Be Goalless
02:55 Question of the Week
03:24 Hesitation and Trauma
04:04 Practice vs Inexperience
05:59 Why Outcomes Distract
07:11 Goals by Stage
09:21 New Year Goals Trap
10:50 Mastery and Joy
13:20 Detach From Results
17:01 Type A Flexibility Tips
18:53 Coach Trust and Dialogue
20:35 Stress Load and Burnout
22:00 Consistency and Real Rest
23:04 Rest Without Guilt
24:06 Reinvent Your Approach
24:57 Flexible Goals Mindset
26:17 Deadlines You Cant Control
28:15 Prepare While You Wait
30:15 Calendar Goals Real Life
33:51 Goals Must Be Internal
35:24 Key Takeaways Framework
41:41 Achievement And Healing
43:30 Where To Find Brandon
Free Strategy Session: https://brandonthielk.com/
Newsletter Signup: https://brandonthielk.com/
Instagram: https://www.instagram.com/brandonthielk/
TIKTOK: https://www.tiktok.com/@bthielk
https://podcasts.apple.com/us/podcast/permission-to-evolve/id1792609620
https://open.spotify.com/show/6HMWcqqroohupXCbf3CxOn
https://www.instagram.com/permissiontoevolvepodcast/
On Permission to Evolve, host and performance/life coach Brandon Thielk and co-host/producer Holly Deschenes do an “Ask Me Anything” episode as Brandon shares recent travel (Tucson cycling camp, Las Vegas experiences like the Sphere’s Wizard of Oz and a Vegas show) and his upcoming trip to Ironman Texas to support clients while revisiting Houston. Brandon discusses how he relates to sports now (more appreciation than fandom, mostly playoff viewing), defines the “messy edge” as pushing past limits to reveal deeper beliefs and fears, and explains common high-performer blocks rooted in not feeling good enough and identity-driven striving that can lead to burnout. They cover dreams, superheroes, rapid-fire “this or that” preferences, maintaining adult friendships through low expectations and optional plans, and a deep dive on ego death, including grief, mood swings, and loosening identity to live more aligned, authentic lives. They close with where to follow Brandon and how to book a free strategy session and newsletter.
00:00 Show Intro And Setup
00:24 Travel Updates Vegas
02:28 Ironman Texas Plans
03:48 AMA Begins Favorite Sports
06:22 Messy Edge And Limits
11:11 Common Blocks In High Performers
17:45 Dreams And Subconscious
19:26 Superheroes And Favorites
20:27 This Or That Rapid Fire
23:19 Movies Vs TV Series
24:06 Parasocial Letdown
24:23 Rapid Fire Food Picks
25:14 Water Sun and Weather
26:18 Beach Mountain Coasts
27:56 Wrap This or That
28:43 Unwinding After Long Days
29:20 Adult Friendship Maintenance
33:13 Signs of Ego Death
36:58 Is Ego Death Permanent
40:03 Ego Masks and Belonging
47:26 Coaching Philosophy Recap
49:04 Where to Find Brandon
🔗 LINKS:
Free Strategy Session: https://brandonthielk.com/
Newsletter Signup: https://brandonthielk.com/
Instagram: https://www.instagram.com/brandonthielk/
TIKTOK: https://www.tiktok.com/@bthielk
https://podcasts.apple.com/us/podcast/permission-to-evolve/id1792609620
https://open.spotify.com/show/6HMWcqqroohupXCbf3CxOn
https://www.instagram.com/permissiontoevolvepodcast/
Host Brandon Thielk and co-host/producer Holly Deschenes recap their Oceanside, California trip and introduce the episode theme, “permission to reflect,” sparked by a viral clip of Mark Andreessen saying he doesn’t self-reflect. Brandon argues reflection is essential for learning, breaking old survival patterns, and reducing negative impact on others, while also warning against getting stuck in overthinking and inaction. They discuss how wounds, guilt, shame, and family dynamics can drive people-pleasing, perfectionism, and fixation on others’ reactions, and how generational value systems (like achievement or career paths) create momentum and backlash when someone chooses a different route. Brandon describes a practical rhythm of action → feedback → reflection, emphasizing nervous-system regulation, depersonalizing experiences, and using reflection as an accelerator. They close with where to find Brandon and upcoming cycling camp plans.
00:00 Welcome Back Recap
01:09 Permission to Reflect
01:35 Reflection vs Overthinking
03:52 Question of the Week
04:36 Doing Something New
06:09 Why Self Reflection Matters
09:41 Survival Patterns and People Pleasing
13:32 Action Reflection Balance
14:58 Judgment and Childhood Conditioning
17:43 Healers Fixing Others
18:53 Reflection Owning Mistakes
19:46 Spot Patterns Not Promises
21:14 Wake Up Calls And Survival Mode
22:05 Detach From Fixing Others
23:07 Generational Achievement Pressure
25:58 Breaking Family Identity Scripts
31:43 Avoidance Greed And Numbing Out
36:38 Action Reflection Rhythm
41:08 Rebuild Strengths And Apply Everywhere
45:14 Key Takeaways On Reflection
48:15 Where To Find Brandon
🔗 LINKS:
Free Strategy Session: https://brandonthielk.com/
Newsletter Signup: https://brandonthielk.com/
Instagram: https://www.instagram.com/brandonthielk/
TIKTOK: https://www.tiktok.com/@bthielk
https://www.instagram.com/permissiontoevolvepodcast/
From Oceanside, California ahead of the Oceanside 70.3 Ironman, host performance and life coach Brandon Thielk and co-host/producer Holly Deschenes explore “permission to be weird” as the path to authenticity and standout performance. They discuss how childhood conditioning and fear of judgment keep people conforming, and why growth requires being willing to be misunderstood, overcoming self-consciousness, and shifting from rebellion and external validation to an internal, self-mastery focus. Brandon shares examples from his life—pursuing pro baseball, deep meditation, and early nervous-system work—highlighting the isolating uncertainty before breakthroughs and how healing wounds reduces the need for approval. They also cover creating spaces where others feel safe to be themselves, the ease of authenticity with strangers, and Brandon’s resources: free strategy sessions, the Monday “Lightning Report” newsletter, and social channels.
00:00 Oceanside Race Setup
00:31 Permission To Be Weird
01:40 Why We Conform
04:38 Rediscover The Child
05:41 Breaking The Mold Stories
08:05 Obsessions And Isolation
13:07 Authenticity Defined
20:49 Beyond Rebellion
24:47 Drop the Armor
26:10 Effortless Athlete Mindset
27:03 From Rivalry to Process
28:31 Phases of Self Mastery
30:27 Permission to Be Weird
32:14 Masks and Public Image
35:40 Why Strangers Feel Safer
37:33 Healing Changes Relationships
40:08 Choosing an Authentic Path
43:45 Final Takeaways and Next Steps
Free Strategy Session: https://brandonthielk.com/
Newsletter Signup: https://brandonthielk.com/
Instagram: https://www.instagram.com/brandonthielk/
TIKTOK: https://www.tiktok.com/@bthielk
From the publisher's feed
We all want to grow, but sometimes we get stuck. On this podcast, we delve into the areas of our lives where we feel blocked, explore the limiting beliefs holding us back, and uncover the…
Join us as we navigate the uncomfortable process of self-discovery, challenge our assumptions, and ultimately grant ourselves "permission to evolve" into the best versions of ourselves.
Listen now and start your journey of personal and professional growth.