Lock in, we're launching! In this episode I share what I'm building, the 90(ish) day launch and program delivery roadmap I've laid out and what my core marketing objective will be for the second half of Q4.

This is the final episode of Personal Business -- but it's not good-bye, just so long.

Want to take a look at my launch plan on Notion? 💌 Drop me a line and I'll share a video walkthrough.

In this episode I talk about how "the 2025 of it all" has influenced my business strategy and decisions this year -- from diversifying revenue streams to a deep focus on establishing trust. Plus I reflect on my 20 year career communicating and marketing in uncertain times and how that has informed my approach to strategy and planning, no matter the market.

Mentioned in this episode:

Personal Business Episode #14 - The 2025 of it All

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In this episode I talk about some of the external factors affecting Slow & Steady and small businesses at large in 2025: the current economic uncertainty; increasing skepticism of online businesses and the "trust recession," and a constantly shifting media landscape.

Resources mentioned in this episode:

Episode 7: What does Amelia Hruby think I should do?

Episode #13: The Science & Soft Underbelly of Visibility with N. Chloé Nwangwu

Your Attention is Sacred book launch waitlist

References:

• https://www-2.rotman.utoronto.ca/insightshub/economics-trade-policy/preparing-recession 
• https://globalnews.ca/news/11355608/canada-gdp-june-2025/ 
• https://www.ctvnews.ca/canada/article/canada-in-recession-territory-as-trumps-tariffs-deal-blow-to-canadas-gdp-economists/ 
• https://coachingfederation.org/resource/global-coaching-study-executive-summary-2023/ 

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In this episode I talk about some of the external factors affecting Slow & Steady and small businesses at large in 2025: the current economic uncertainty; increasing skepticism of online businesses and the "trust recession," and a constantly shifting media landscape.

Resources mentioned in this episode:

Episode 7: What does Amelia Hruby think I should do?

Episode #13: The Science & Soft Underbelly of Visibility with N. Chloé Nwangwu

Your Attention is Sacred book launch waitlist

References:

• https://www-2.rotman.utoronto.ca/insightshub/economics-trade-policy/preparing-recession 
• https://globalnews.ca/news/11355608/canada-gdp-june-2025/ 
• https://www.ctvnews.ca/canada/article/canada-in-recession-territory-as-trumps-tariffs-deal-blow-to-canadas-gdp-economists/ 
• https://coachingfederation.org/resource/global-coaching-study-executive-summary-2023/ 

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Visibility is a buzzy concept in online business, but it’s also essential for achieving the success we desire. And since visibility is at the crux of Personal Business, I asked my friend Chloé Nwangwu (a.k.a. The Brand Scientist) to join me to break down the science of visibility and explain why it’s so damn hard. 

Chloé breaks down:

✨ Why attention is so hard to capture and keep in 2025

✨ The unique challenges to visibility under recognized folks are up against (and why providing more free value is not a winning strategy)

✨ Tow to move through the softer, emotional side of visibility.

She also provides some generous advice on my next steps for visibility. 

Mentioned in this episode: 

All of Chloe's resources for under-recognized leaders

Personal Business Episode #2: Every good strategy starts with an audit

🌐 Connect with Chloé at https://www.nobiworks.com/

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It’s been a week now since I made a decision about what I want to build and launch this fall. And since then I have done more or less nothing to move the project forward – or at least it looks that way on the surface. In this episode I’m talking about the creative process, the internal alignment and manifestation as a tool for self expansion. 

Mentioned in this episode: 

Celina Rosso - Shit Your Spirit Guides Want You To Know 

Personal Business Episode #11 - Planting Seeds

Personal Business Episode #10 - RIP my audio course with Taylor Elyse Morrison 

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This morning I woke up with crystal clarity about what's next.

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Last summer I worked with coach Taylor Elyse Morrison because… I felt like my business wasn't quite working. Together we mapped out a plan for an audio course that never saw the light of day despite being fully written and ready to go (with a waitlist).

Today Taylor joins me on the pod to talk about that experience and how it ultimately planted the seed for Personal Business. We also chat about embracing a spirit of experimentation, ending projects and why taking a full time job right now would feel like failure, how primary parenting affects my creative energy and Taylor’s Whirl Effect Framework. 

🌐 Connect with Taylor at https://www.taylorelyse.com/ and https://www.yourcareertailor.com/.

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And just like that… It’s August! In this episode I’m reflecting on the past month and how it’s felt a lot more like business as usual lately with a host of new client work. How did falling into old patterns and relying on tried-and-true tactics feel? And thinking about a new offer to launch for the fall. 

Mentioned in this episode: 

• Personal Business #6 - What if I was wrong?
• Personal Business #7 - What does Amelia Hruby think I should do?
• Webinar to Nowhere
• Mini Map Audits

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While I'm still a bit unclear as to how or if or when my offers and business model might be evolving here at Slow & Steady, I have landed on a pretty important (and exciting!) decision: my title.

As of today, I am officially officially calling myself a Growth Marketing Strategist for creatives, solopreneurs and small businesses.

In this episode, I'm sharing a bit more about how I landed on this title, how I'm defining Growth Marketing and why I think this is the best way to describe my work and approach to marketing strategy.

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