Cindy Brummer discusses her chapter about maximizing the utility of personas by focusing them on behaviors.<a target="_blank" href="http://www.watchcityresearch.com">Sponsored by Watch City Research</a> Watch City Research is your trusted UX research partner Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Cindy Brummer discusses her chapter about maximizing the utility of personas by focusing them on behaviors.Sponsored by Watch City Research Watch City Research is your trusted UX research partner Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Cindy Brummer discusses her chapter about maximizing the utility of personas by focusing them on behaviors.<a href="http://www.watchcityresearch.com" rel="noopener noreferrer">Sponsored by Watch City Research</a> Watch City Research is your trusted UX research partner Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Personas with Emotions and Behaviors are More Valuable (feat. Cindy Brummer)

The first two seasons of the 97 UX Things podcast has interviews with authors of the book 97 Things Every UX Practitioner Should Know, who discuss their chapters, career trajectories, and give advice for anyone working in user experience. In season three, book authors, the podcast host, and guests from outside the book provide practical UX tips for listeners. The 97 UX Things podcast is hosted by Dan Berlin, editor of the book 97 Things Every UX Practitioner Should Know, and founder of Watch City Research, a UX research consultancy based outside of Boston, MA.

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Personas with Emotions and Behaviors are More Valuable (feat. Cindy Brummer)

Personas with Emotions and Behaviors are More Valuable (feat. Cindy Brummer)

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