This lecture discusses key ideas from the 20th Century American science-fiction short story writer and novelist, Philip K. Dick's novel Ubik

It focuses specifically on the mysterious and miraculous substance Ubik that gets referenced in advertisements at the start of every chapter of the work (except the final one) as well as by Runciter in a video Joe Chip sees in his apartment. Ubik turns out to be a substance, developed by Ella Runciter and "other responsible half-lifers" that in its contemporary form undoes and protects against the effects of entropy and consumption by Jory in half-life. It can also be reverted to earlier an essentially unusable versions as well, as Joe Chip finds out.

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