In this episode of Take-Away with Sam Oches, Sam talks with Dan DiZio, cofounder and CEO of Philly Pretzel Factory, a Philadelphia-based snack concept with more than 170 locations primarily in the East Coast. Philly Pretzel Factory has achieved broad appeal with its paperclip shaped pretzels and wide variety of dips, and it’s especially found success with its Party Trays, which have been hugely impactful in getting the word out about the brand at parties, sporting activities, meetings, and more. Dan joined the podcast to talk about how Philly Pretzel Factory has essentially become a wholesale provider with its bulk pretzel orders and why that strategy has been such successful grassroots marketing for the brand.

In this conversation, you’ll find out why:

• You should never doubt your entrepreneurial instincts
• There is incredible power in bulk orders
• There’s no better marketing than free food
• You shouldn’t miss the marketing opportunity that is national food holidays
• Franchisees today want operational simplicity 

Have feedback or ideas for Take-Away? Email Sam at [email protected].