Mark Schaefer and Paule Roetzer of the Marketing AI Institute get out of the trenches for a moment and look at big questions facing marketers as AI barrels forward.

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark's insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.