Michael is the founder of Social Media Examiner, author of books Launch and Writing White Papers and the man behind Social Media Marketing World.

Top 3 Value Bombs:

1. Do not overlook the YouTube strategy. If you don't have a strategy on YouTube, figure out a YouTube strategy.

2. Everybody has idle opportunities. Its either they choose to fill their mind with music or fill their mind with knowledge.

3. The more you get people to listen, watch, and read, there will be tiny segment in that audience that don't mind hearing about whatever your course or product is. The idea is the masses that listen, they evangelize you and they evangelize whatever you're giving them.

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