The Revenue Formula

Pipeline coverage is worthless


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You have a pipeline coverage ratio (PLC) of 10x. Is that good? Is it bad? Will you hit target? Will you team understand it?


The only thing you know for sure: It needs a winrate of 10% to work out.


But how do you use it operationally? Well.. It's pretty difficult. We dive into the problems with PLC in this episode.

  • (00:00) - Introduction
  • (01:26) - Pipeline coverage isn't helpful
  • (11:53) - Pipeline coverage gets impacted so many ways
  • (13:47) - This is how you can use PLC
  • (16:33) - What's the alternative?
  • (22:15) - The "boring" answer
  • (24:06) - Unblended PLC

  • PS: Want a masters degree in B2B SaaS? Head over to the revenue letter.
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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan

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