Pitstop with Sarah Levinger

Ryan O'Donnell, CMO of Shoppad joins Pitstop to talk about use cases of MESA and how they're the ultimate life hack for Shopify stores.

• Looking at automation as LEGO building blocks.
• Categories of integrations and building into over 50 apps
• Examples of simple, but powerful automations like name capitalization.
• Avoiding the customer support death spiral

Mentioned in this episode:

Triple Whale - Whale Mail

Ryan O'Donnell is the CMO of Shoppad. One of their apps, MESA can be used to do most of what an ERP does for your business.

Some ways to add automation into your store lieu of an ERP include.

• Prevent long annual contracts of enterprise software and professional fees for integrations.
• Build up the integrations that you need.
• Solving problems through automation.

Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money.

Pitstop is presented by Mesa.

Mentioned in this episode:

Triple Whale - Whale Mail

This episode is presented by MESA.

Shoppad CMO Ryan O'Donnell

• Setting up automation as a piece of your process
• Asking yourself the questions to discover what you can be automating.
• Removing mundane tasks from you (or your team's workload).
• Triagging and sorting refund requests and taking action from 1 star reviews.
• Connecting data from different sources
• Reducing workload from daily life

Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money.

Pitstop is presented by Mesa.

Mentioned in this episode:

Triple Whale - Whale Mail

Matthew Gattozzi is back to talk about how brands can remix and edit their content to get more yield and drive more results.

• Before you create more content, try to increase the effectiveness by re cutting your existing content
• Metrics to view include 3 second views, average view duration, click-through rate
• Uncover hidden gems and ads to find what's working (and what's not)
• If someone doesn't watch the first 3 seconds, the rest of the ad might be great

Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money.

Pitstop is presented by Mesa.

Mentioned in this episode:

Triple Whale - Whale Mail

Mathew Gattozzi is back, sharing 10 principles of high performing organic content.

• Tell stories with your content.
• Cohesive visuals from the ad, to your website.
• Employee generated content builds trust with first time adopters
• Your founder is your first influencer (and spokesperson)
• You need people in your photos!
• Don't be afraid to test video, everything is video now
• Long form video works

Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money.

Pitstop is presented by Mesa.

Mentioned in this episode:

Triple Whale - Whale Mail

Matthew Gattozzi is the founder of Goodo studios, swings by to talk about how visual content drives brand and story.

• You can get decent product photos with your phone, but they still need to tell a story.
• How do your images remind your customers of the problem they have?
• Consistency is as important as quality when it comes to images. Do your ad images match the atheistic of your website.
• What's the converting factor in your images?
• At a 30,000 foot view - to these product images help me get there?

Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money.

Pitstop is presented by Mesa.

Mentioned in this episode:

Triple Whale - Whale Mail

Jonathan Crawford runs ecommerce for Gruvi, and was at Mud\Wtr where he increased LTV through automations. From making sure customers can pause their orders and helping customers

Tactics Jonathan shares in this episode:

• Moving data to SMS to notify customers of upcoming orders resulting in increased retention.
• Making sure customers are educated on their first order, and ways to consume products for future orders.
• Problem solving vs nice to have automations, including low inventory alerts.

Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money.

Pitstop is presented by MESA.

Mentioned in this episode:

Triple Whale - Whale Mail

This episode of Pitstop is Presented by MESA.

Jonathan Crawford is back to talk about adding elements of automations to your Shopify store.

• Building out your core ecommerce stack
• Saving money and increasing your site speed by automating similar apps and getting more customization.
• Reducing Fraud through instant notifications of suspicious orders.
• Reducing losses due to

Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money.

Pitstop is presented by MESA.

Mentioned in this episode:

Triple Whale - Whale Mail

This episode of Pitstop is presented by MESA.

Jonathan Crawford has worked on brands like Mud\Wtr and Gruvi.

Part of his success has come from automating his workflows to solve more problems. In this episode we talk about

• The need for automation may not be obvious at first, look for opportunities to keep data flowing and moving.
• Tagging orders and customers is a great way to get started with automation, and impacting marking today, and down the road.
• Customers who stay opted in to SMS are your super fans that want to hear from you.
• Advanced automations allow for very personal automations.

Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money.

Pitstop is presented by Mesa.

Mentioned in this episode:

Triple Whale - Whale Mail

Jarrod Steffes of Muddy Bites is back talking about designing in-house vs using an agency.

• Work to your strengths, Jarrod ran a small agency so he knows what tasks his team is great at.
• Ability to deploy quicker for fast and dirty
• Working with agencies on bigger, more intricate products like packaging?
• Working with tools you love like Figma.

Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money.

Pitstop is presented by Mesa.

Mentioned in this episode:

Triple Whale - Whale Mail