How does the Strategic Planner of the Year think?

Andy Nairn co-founded Lucky Generals in London seven years ago. The agency has grown to ninety people in London and now has twenty people in New York. Their work is consistently exceptional. Andy's contribution to it was acknowledged by Campaign when it named him Strategic Planner of the Year 2020.

We discuss growing an agency from scratch, establishing a culture of effectiveness, seeking clients who are in search of dramatic change, and some of Andy's favorite work.

You can find Andy here: http://www.twitter.com/andynairn

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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com