Gareth Kay co-founded Chapter after a stint as CSO of Goodby, Silverstein & Partners and leading planning at Modernista! in Boston.

However, he's originally from England where he achieved a MA in Philosophy, Politics and Economics from Oxford. So his planning bonafides are well bonfided.

In this 40-minute interrogation, I hit Gareth with 150 questions. OK. Maybe 30. It's fast-paced. We cover a lot of planning topics that some people might think are below them to discuss. Not us!

- What is planning?

- Planning vs strategy - does it matter?

- Does planning work?

- Has planning always had a credibility issue?

- What makes a good planner?

- Why does planning struggle in agencies?

- Are there nuances in the USA that make planning harder?

You can find Gareth at http://twitter.com/garethk

Video: http://www.sweathead.co

Mark: http://www.twitter.com/markpollard

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