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In a move demanded by no one other than a marketing department desperate to rebrand its product away from a declining sales category, Country Crock, longtime maker of a vegetable-oil spread, this summer has begun peddling its new “Plant-Based Butter,” in the hopes that consumers will be fooled by this “old wine in a new bottle.
By National Milk Producers Federation5
44 ratings
In a move demanded by no one other than a marketing department desperate to rebrand its product away from a declining sales category, Country Crock, longtime maker of a vegetable-oil spread, this summer has begun peddling its new “Plant-Based Butter,” in the hopes that consumers will be fooled by this “old wine in a new bottle.

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