Beyond UX Design

PMs Are People Too: Stakeholders Are Not the Enemy With Thomas Stokes & Lawton Pybus


Listen Later

Designers love talking about empathy… Just not for the people they work with. This week, we talk about why empathy has to extend beyond users and how you can apply familiar UX research techniques to better understand your teammates, PMs, and stakeholders.


If empathy is such a core UX skill, why are so many designers bad at applying it to the people they work with?


Designers love talking about empathy for users. But if your research findings are getting ignored or your design recommendations keep getting watered down, it might be time to turn that empathy inward.


Thomas and Lawton join me from Drillbit Labs. They both have PhDs in human factors, and they help product teams make smarter decisions with less drama. This week, they make a pretty compelling case: if you’re not applying your research mindset to the people you work with, you’re not doing your job.


We talk about how to use stakeholder interviews, power mapping, one-on-ones, and intentional relationship-building to get unstuck—and what to do when your best ideas are still getting shot down. If you’re tired of saying “they just don’t get it,” this episode is for you.


Topics:
• 03:04 – The Importance of Empathy in Software Development
• 03:25 – Guest Introduction: Thomas and Lawton from Drill Bit Labs
• 04:27 – Empathy for Team Members: A Deeper Dive
• 07:10 – The Role of Human Factors in Team Dynamics
• 16:06 – Practical Tips for Building Empathy with Stakeholders
• 20:49 – The Importance of Stakeholder Relationships
• 36:51 – Tools and Tactics for Effective Team Collaboration
• 38:39 – Understanding Empathy in Decision Making
• 39:33 – De-biasing Techniques and Their Importance
• 40:23 – Spotting and Naming Cognitive Biases
• 43:05 – The Value of One-on-Ones
• 45:37 – Remote Work and Maintaining Human Connection
• 54:06 – Balancing Personal Investment in Work Decisions


Helpful Links:
• Connect with Thomas on LinkedIn
• Connect with Lawton on LinkedIn
• Depth Newsletter
• Drill Bit Labs



Thanks for listening! We hope you dug today’s episode. If you liked what you heard, be sure to like and subscribe wherever you listen to podcasts! And if you really enjoyed today’s episode, why don’t you leave a five-star review? Or tell some friends! It will help us out a ton.


If you haven’t already, sign up for our email list. We won’t spam you. Pinky swear.


• ⁠⁠⁠⁠⁠⁠⁠Get a FREE audiobook AND support the show⁠⁠⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠⁠⁠Support the show on Patreon⁠⁠⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠⁠⁠Check out show transcripts⁠⁠⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠⁠⁠Check out our website⁠⁠⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠⁠⁠Subscribe on Apple Podcasts⁠⁠⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠⁠⁠Subscribe on Spotify⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠⁠⁠Subscribe on Stitcher⁠

...more
View all episodesView all episodes
Download on the App Store

Beyond UX DesignBy Jeremy Miller

  • 5
  • 5
  • 5
  • 5
  • 5

5

48 ratings


More shows like Beyond UX Design

View all
How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,240 Listeners

The Daily by The New York Times

The Daily

110,845 Listeners

Up First from NPR by NPR

Up First from NPR

55,916 Listeners

Creative Confidence Podcast by IDEO U

Creative Confidence Podcast

127 Listeners

Design Better by The Curiosity Department, sponsored by Wix Studio

Design Better

320 Listeners

The Happiness Lab with Dr. Laurie Santos by Pushkin Industries

The Happiness Lab with Dr. Laurie Santos

14,307 Listeners

Future of UX | Your Design, Tech and User Experience Podcast | AI Design by Patricia Reiners

Future of UX | Your Design, Tech and User Experience Podcast | AI Design

19 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,418 Listeners

NN/g UX Podcast by Nielsen Norman Group

NN/g UX Podcast

106 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,576 Listeners

Honest UX Talks by Wix Studio by Anfisa Bogomolova & Ioana Teleanu

Honest UX Talks by Wix Studio

41 Listeners

Product Thinking by Melissa Perri

Product Thinking

144 Listeners

Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research by Sarah Doody from Career Strategy Lab

Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research

38 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,161 Listeners

How I AI by Claire Vo

How I AI

4 Listeners