In today’s episode of The Friday Podcast, Reza Fitriano talks about the changes in advertising landscape, being treated as partners by clients and Citra Pariwara.

Amid the constant evolution and fierce race for innovation in advertising, we found ourselves asking, “Why not sit down with one of the brightest minds in the industry?” That’s exactly what led us here to chat with Reza Fitriano, Chairman of Citra Pariwara and Chief Business Officer at Future Creative Network.

Reza delves into his strategies for navigating shifts in marketing, sharing his philosophy on how FCN stays on top on things and highlights the importance of fostering a good and healthy relationship with clients. We also spoke about the impact of Citra Pariwara, Indonesia’s leading advertising event, highlighting how it champions creativity and pushes emerging talents to craft beyond the conventional.

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